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Icis Custom Publishing Web Casts

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Information about Icis Custom Publishing Web Casts
Business & Mgmt

Published on December 16, 2008

Author: bakerj3

Source: slideshare.net

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ICIS live online web casts John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com

Summary of benefits Delivers an audience of senior executives in the chemical industry Excellent lead generation via powerful IT platform Enables demonstration of “thought leadership” on topical industry and management issues Strong co-branding with ICIS in the chemicals marketplace Positions sponsor as conversant with leading-edge communications

Summary of benefits

Delivers an audience of senior executives in the chemical industry

Excellent lead generation via powerful IT platform

Enables demonstration of “thought leadership” on topical industry and management issues

Strong co-branding with ICIS in the chemicals marketplace

Positions sponsor as conversant with leading-edge communications

How does it work? ICIS and client agree on web cast topic, content and timing – generally 1 hour with two presentations and a Q&A session Client supplies one expert speaker and ICIS or client finds another; ICIS editor moderates web cast and Q&A ICIS organises all technical and marketing aspects of the web cast; speaker coaching and execution of the web cast Client receives demographics of all participants (subject to data protection regulations) Web cast recording is hosted on ICIS.com for 12 months

How does it work?

ICIS and client agree on web cast topic, content and timing – generally 1 hour with two presentations and a Q&A session

Client supplies one expert speaker and ICIS or client finds another; ICIS editor moderates web cast and Q&A

ICIS organises all technical and marketing aspects of the web cast; speaker coaching and execution of the web cast

Client receives demographics of all participants (subject to data protection regulations)

Web cast recording is hosted on ICIS.com for 12 months

Key aspects The web cast is free to those that register and can be accessed live or recorded The registration data fields can be tailored to the client’s need Response – generally around 400 registrations can be expected, with 25% “attending” live The two presentations, with slides, are of around 15 minutes each The Q&A is live, with registrants submitting questions online during the web cast

Key aspects

The web cast is free to those that register and can be accessed live or recorded

The registration data fields can be tailored to the client’s need

Response – generally around 400 registrations can be expected, with 25% “attending” live

The two presentations, with slides, are of around 15 minutes each

The Q&A is live, with registrants submitting questions online during the web cast

Example of recent web cast Strategic cost reduction , in association with PricewaterhouseCoopers Presentations by Nigel Davis, Insight editor, ICIS, and Ryan Hawk of PwC. Moderated by John Baker, global editor, ICIS http://www.icis.com/events/list.aspx?type=webcast

Example of recent web cast

Strategic cost reduction , in association with PricewaterhouseCoopers

Presentations by Nigel Davis, Insight editor, ICIS, and Ryan Hawk of PwC.

Moderated by John Baker, global editor, ICIS

http://www.icis.com/events/list.aspx?type=webcast

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