Icis Custom Publishing Reader Research

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Information about Icis Custom Publishing Reader Research

Published on December 16, 2008

Author: bakerj3

Source: slideshare.net

Editorially driven reader research on ICIS Chemical Business John Baker Global editor – custom publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com

Summary of benefits Interaction with ICIS Chemical Business readers Increased understanding of topical issues and priorities Co-branding with ICIS in the chemicals marketplace Positioning as “thought leader” in the sector Increased profile in print and online, via ICIS.com

Summary of benefits

Interaction with ICIS Chemical Business readers

Increased understanding of topical issues and priorities

Co-branding with ICIS in the chemicals marketplace

Positioning as “thought leader” in the sector

Increased profile in print and online, via ICIS.com

How does it work? Client and ICIS agree on survey topic and aims and design the online questionnaire A one-page article is published in ICIS Chemical Business setting the scene for the survey ICIS customers are emailed a co-branded letter with a link to the survey ICIS analyses the responses to the survey Client and/or ICIS prepare longer article for ICIS Chemical Business , describing the outcomes of the research

How does it work?

Client and ICIS agree on survey topic and aims and design the online questionnaire

A one-page article is published in ICIS Chemical Business setting the scene for the survey

ICIS customers are emailed a co-branded letter with a link to the survey

ICIS analyses the responses to the survey

Client and/or ICIS prepare longer article for ICIS Chemical Business , describing the outcomes of the research

Key aspects Survey responses are analysed anonymously Timeline – from questionnaire to publication of results is around 10-12 weeks Survey data – raw data can be shared with client and extra analysis performed Response – generally around 400-500 replies can be expected An incentive prize draw is found to help response rate

Key aspects

Survey responses are analysed anonymously

Timeline – from questionnaire to publication of results is around 10-12 weeks

Survey data – raw data can be shared with client and extra analysis performed

Response – generally around 400-500 replies can be expected

An incentive prize draw is found to help response rate

Other benefits Client can undertake face to face research to augment the online questionnaire Results can be used to set the agenda for a high level roundtable meeting on the same issue Client receives pdf and can purchase reprints of the article in ICIS Chemical Business The article appears online and is also hosted in the ICIS.com archive

Other benefits

Client can undertake face to face research to augment the online questionnaire

Results can be used to set the agenda for a high level roundtable meeting on the same issue

Client receives pdf and can purchase reprints of the article in ICIS Chemical Business

The article appears online and is also hosted in the ICIS.com archive

Previous clients and topics Accenture – business priorities; China investments J&M Management Consulting - logistics Celerant Consulting – innovation; outsourcing; CSR Chance & Hunt – distribution CSC Index – industry growth, M&A intentions

Previous clients and topics

Accenture – business priorities; China investments

J&M Management Consulting - logistics

Celerant Consulting – innovation; outsourcing; CSR

Chance & Hunt – distribution

CSC Index – industry growth, M&A intentions

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