Icis Custom Publishing Print

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Information about Icis Custom Publishing Print

Published on December 16, 2008

Author: bakerj3

Source: slideshare.net

Print and online supplements John Baker Global Editor – Custom Publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com

Some recent examples:

Some recent examples:

What’s on offer? Content Tailored supplements that provide in-depth, targeted communication with the global ICIS audience In print and/or online Editorial content tailored to your requirements Backed by an experienced global editorial team and talented in-house design and production Flexible pagination – any size you like Flexible timing – we publish to your schedule

What’s on offer? Content

Tailored supplements that provide in-depth, targeted communication with the global ICIS audience

In print and/or online

Editorial content tailored to your requirements

Backed by an experienced global editorial team and talented in-house design and production

Flexible pagination – any size you like

Flexible timing – we publish to your schedule

What’s on offer? Audience Distribution within the weekly ICIS Chemical Business magazine, as a loose insert or bound-in Reaching over 20,000 global readers, or with selected regional circulation in Europe, North America, China… Client copies for your own distribution Option to promote supplement through display and online advertising, and via ICIS e-newsletters, radio and tv Option of e-book version and associated online promotion package via icis.com

What’s on offer? Audience

Distribution within the weekly ICIS Chemical Business magazine, as a loose insert or bound-in

Reaching over 20,000 global readers, or with selected regional circulation in Europe, North America, China…

Client copies for your own distribution

Option to promote supplement through display and online advertising, and via ICIS e-newsletters, radio and tv

Option of e-book version and associated online promotion package via icis.com

A selection of products Corporate supplements - DuPont, Bayer MaterialScience, Novasep, Mitsui, Dow Corning… Regional investment supplements – Invest in Germany, Port of Rotterdam, Port of Antwerp, NPC of Iran… Association-supported supplements for industry events – EPCA, FECC, APIC, NACD… Annual reports – Cefic Responsible Care Issue- and topic-based supplements - SusChem, Long-range Research Initiative, IT, chemical consulting…

A selection of products

Corporate supplements - DuPont, Bayer MaterialScience, Novasep, Mitsui, Dow Corning…

Regional investment supplements – Invest in Germany, Port of Rotterdam, Port of Antwerp, NPC of Iran…

Association-supported supplements for industry events – EPCA, FECC, APIC, NACD…

Annual reports – Cefic Responsible Care

Issue- and topic-based supplements - SusChem, Long-range Research Initiative, IT, chemical consulting…

Corporate supplements – I Deliver in-depth information on your company or selected parts of its operations Dedicated editorial can cover: CEO interview Company strategy Financial performance and goals Focuses on individual business unit R&D and innovation SH&E performance, etc...

Corporate supplements – I

Deliver in-depth information on your company or selected parts of its operations

Dedicated editorial can cover:

CEO interview

Company strategy

Financial performance and goals

Focuses on individual business unit

R&D and innovation

SH&E performance, etc...

Corporate supplements – II Ideal for: Communicating/reinforcing company strategy Explaining acquisitions Marketing major divestments or IPOs Highlighting regional expansion, or Product development Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…

Corporate supplements – II

Ideal for:

Communicating/reinforcing company strategy

Explaining acquisitions

Marketing major divestments or IPOs

Highlighting regional expansion, or

Product development

Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…

Sponsored multiclient supplements Ideal for: Chemical investment sites/regional and national authorities/trade associations Packages the investment message from chemical producers, utilities and service providers and regional authorities at a defined location Allows global promotion of investment opportunities Previous clients include: Port of Rotterdam, ChemSite (Germany), EDB (Singapore), NOM (Netherlands), Invest in Germany…

Sponsored multiclient supplements

Ideal for:

Chemical investment sites/regional and national authorities/trade associations

Packages the investment message from chemical producers, utilities and service providers and regional authorities at a defined location

Allows global promotion of investment opportunities

Previous clients include: Port of Rotterdam, ChemSite (Germany), EDB (Singapore), NOM (Netherlands), Invest in Germany…

Other print supplements Association annual reports – eg Cefic’s Responsible Care report Sponsored issue- or topic-based publications – on logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising Trade show guides, conference/event daily newsletters, etc…

Other print supplements

Association annual reports – eg Cefic’s Responsible Care report

Sponsored issue- or topic-based publications – on logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising

Trade show guides, conference/event

daily newsletters, etc…

E-books - I An e-book version of the supplement gives even greater audience reach – editorial and advertising are included The e-book can be posted on ICIS and client web sites ICIS.com attracts around 1m page impressions a month, with 250,000 unique users each month Promotion through banner advert and prominent positioning on ICIS.com; inclusion in searchable ICIS archive, and through weekly ICIS e-newsletters

E-books - I

An e-book version of the supplement gives even greater audience reach – editorial and advertising are included

The e-book can be posted on ICIS and client web sites

ICIS.com attracts around 1m page impressions a month, with 250,000 unique users each month

Promotion through banner advert and prominent positioning on ICIS.com; inclusion in searchable ICIS archive, and through weekly ICIS e-newsletters

E-books – II Content of the e-book is searchable; any web addresses are live links The e-book is SEO’d to give high visibility on online search engines Client can extend audience through emailing the e-book to selected clients and prospects E-book positions client as “leading edge” in communications Audience size can be monitored

E-books – II

Content of the e-book is searchable; any web addresses are live links

The e-book is SEO’d to give high visibility on online search engines

Client can extend audience through emailing the e-book to selected clients and prospects

E-book positions client as “leading edge” in communications

Audience size can be monitored

Do you have a message to communicate to the chemical industry? Can ICIS help in any way? For further details contact: John Baker, Global Editor, Custom Publishing, ICIS Tel: +44 20 8652 3153 Email: john.baker@icis.com

Do you have a message to communicate to the chemical industry?

Can ICIS help in any way?

For further details contact:

John Baker, Global Editor, Custom Publishing, ICIS

Tel: +44 20 8652 3153

Email: john.baker@icis.com

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