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Icis Custom Publishing Overview

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Information about Icis Custom Publishing Overview

Published on December 16, 2008

Author: bakerj3

Source: slideshare.net

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Our editorial proposition John Baker Global Editor – Custom Publishing Tel: +44 20 8652 3153 Email: john.baker@icis.com

What is it? Paid-for or sponsored editorial products that provide in-depth, targeted communication with ICIS subscribers and readers In print and online, or a mix of the two Backed by an experienced global editorial team and talented in-house design and production Editorial offerings tailored to your requirements – produced for you as and when you need them

What is it?

Paid-for or sponsored editorial products that provide in-depth, targeted communication with ICIS subscribers and readers

In print and online, or a mix of the two

Backed by an experienced global editorial team and talented in-house design and production

Editorial offerings tailored to your requirements – produced for you as and when you need them

A selection of offerings - I Printed supplements delivered globally or regionally to ICIS Chemical Business’s 23,000-plus circulation Electronic supplement – either pdf format or e-book ICIS TV or radio productions – hosted on ICIS.com web site and emailed to ICIS customers

A selection of offerings - I

Printed supplements delivered globally or regionally to ICIS Chemical Business’s 23,000-plus circulation

Electronic supplement – either pdf format or e-book

ICIS TV or radio productions – hosted on ICIS.com

web site and emailed to ICIS customers

A selection of offerings – II Roundtable discussions moderated by ICIS and published in ICIS Chemical Business Sponsorship of awards, online presentation/discussions (web casts), special features in ICIS Chemical Business… Sponsored monthly e-newsletters Sponsored/paid for ICIS reader surveys

A selection of offerings – II

Roundtable discussions moderated by ICIS and published in ICIS Chemical Business

Sponsorship of awards, online presentation/discussions (web casts), special features in ICIS Chemical Business…

Sponsored monthly e-newsletters

Sponsored/paid for ICIS reader surveys

1. Printed supplements Bound-in or loose insert in ICIS Chemical Business Sizes from 8 pages upwards Three/four month time-scale from order to publication Written by expert ICIS editors after in-depth interviews Circulation tailored geographically Publication can be made available electronically Tie-in with online and tv/radio offerings to up exposure Client receives agreed number of copies of publication

1. Printed supplements

Bound-in or loose insert in ICIS Chemical Business

Sizes from 8 pages upwards

Three/four month time-scale from order to publication

Written by expert ICIS editors after in-depth interviews

Circulation tailored geographically

Publication can be made available electronically

Tie-in with online and tv/radio offerings to up exposure

Client receives agreed number of copies of publication

Some recent examples:

Some recent examples:

Sponsored corporate supplements – I Deliver in-depth information on your company or selected parts of its operations Dedicated editorial can cover: CEO interview Company strategy Financial performance and goals Focuses on individual business unit R&D and innovation SH&E performance, etc...

Sponsored corporate supplements – I

Deliver in-depth information on your company or selected parts of its operations

Dedicated editorial can cover:

CEO interview

Company strategy

Financial performance and goals

Focuses on individual business unit

R&D and innovation

SH&E performance, etc...

Sponsored corporate supplements – II Ideal for: Communicating/reinforcing company strategy Explaining acquisitions Marketing major divestments or IPOs Highlighting regional expansion or Product development Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…

Sponsored corporate supplements – II

Ideal for:

Communicating/reinforcing company strategy

Explaining acquisitions

Marketing major divestments or IPOs

Highlighting regional expansion or

Product development

Previous clients include: ICI, BASF, DuPont, Dow Corning, Bayer MaterialScience, Elementis, Inspec…

Sponsored multiclient supplements Ideal for: Chemical investment sites/regional authorities/trade associations Packages the investment message from chemical producers, utilities and service providers and regional authorities at a defined location Allows global promotion of investment opportunities Previous clients include: Port of Rotterdam, ChemSite (Germany), EDB (Singapore), NOM (Netherlands), Invest in Germany…

Sponsored multiclient supplements

Ideal for:

Chemical investment sites/regional authorities/trade associations

Packages the investment message from chemical producers, utilities and service providers and regional authorities at a defined location

Allows global promotion of investment opportunities

Previous clients include: Port of Rotterdam, ChemSite (Germany), EDB (Singapore), NOM (Netherlands), Invest in Germany…

Other print supplements Association annual reports – eg Cefic’s Responsible Care report Sponsored issue- or topic-based publications – on logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising Trade show guides, conference/event daily newsletters, etc…

Other print supplements

Association annual reports – eg Cefic’s Responsible Care report

Sponsored issue- or topic-based publications – on logistics, IT, innovation, petrochemicals, etc… with multiple sponsors or a single key sponsor and paid-for advertising

Trade show guides, conference/event

daily newsletters, etc…

2. Electronic supplement/website ICIS can produce a pdf format or electronic document for emailing or hosting on the client’s web site Or ICIS can set up a dedicated mini-web site sponsored by the client and populated with articles, links, opinion pieces, reader response button, etc…

2. Electronic supplement/website

ICIS can produce a pdf format or electronic document for emailing or hosting on the client’s web site

Or

ICIS can set up a dedicated mini-web site sponsored by the client and populated with articles, links, opinion pieces, reader response button, etc…

3. ICIS TV or radio productions One-off programme or a series of programmes on specific topics Interviews with CEO/industry leaders Previews/coverage from trade exhibitions News on plant ground breakings/plant openings Tie-ins to sponsored supplements/roundtables

3. ICIS TV or radio productions

One-off programme or a series of programmes on specific topics

Interviews with CEO/industry leaders

Previews/coverage from trade exhibitions

News on plant ground breakings/plant openings

Tie-ins to sponsored supplements/roundtables

4. Roundtable discussions Sponsored events organised by ICIS but co-chaired by ICIS and the client Ideal for positioning the sponsor as “thought leader” Client chooses topic and agenda and participants Output reported in ICIS Chemical Business ICIS radio interviews with participants Previous roundtables: M&A/finance (Celerant Consulting); environmental aspects of M&A (Pilko & Associates); innovation strategies (Celerant); Reach (ICIS own event), CEOs on EU petrochemicals (Booz & Company)

4. Roundtable discussions

Sponsored events organised by ICIS but co-chaired by ICIS and the client

Ideal for positioning the sponsor as “thought leader”

Client chooses topic and agenda and participants

Output reported in ICIS Chemical Business

ICIS radio interviews with participants

Previous roundtables: M&A/finance (Celerant Consulting); environmental aspects of M&A (Pilko & Associates); innovation strategies (Celerant); Reach (ICIS own event), CEOs on EU petrochemicals (Booz & Company)

5. Awards sponsorship opportunities ICIS runs an Innovation Award each year Sponsored by Dow Corning for the past five years Includes associated editorial and advertising in ICIS Chemical Business Banner ads on ICIS websites and e-newsletters Involvement in judging panel ICIS radio and TV slots… WE ARE ALWAYS LOOKING FOR NEW AWARDS – for example, CEO of the year, company of the year, etc…

5. Awards sponsorship opportunities

ICIS runs an Innovation Award each year

Sponsored by Dow Corning for the past five years

Includes associated editorial and advertising in ICIS Chemical Business

Banner ads on ICIS websites and e-newsletters

Involvement in judging panel

ICIS radio and TV slots…

WE ARE ALWAYS LOOKING FOR NEW AWARDS –

for example, CEO of the year, company of the year, etc…

6. Other opportunities Online presentation/discussions (web casts) Special features in ICIS Chemical Business Sponsored e-newsletters – we produce a number of weekly e-newsletters, including ones on logistics and CEO opinion Sponsored/paid for ICIS reader surveys - we survey readers online and publish results in ICIS Chemical Business, with joint branding Past clients: Accenture, PA Technology, Celerant Consulting, CSC, J&M Management Consulting…

6. Other opportunities

Online presentation/discussions (web casts)

Special features in ICIS Chemical Business

Sponsored e-newsletters – we produce a number of weekly e-newsletters, including ones on logistics and CEO opinion

Sponsored/paid for ICIS reader surveys - we survey readers online and publish results in ICIS Chemical Business, with joint branding

Past clients: Accenture, PA Technology, Celerant Consulting, CSC, J&M Management Consulting…

Do you have a message to communicate to the chemical industry? Can ICIS help in any way? For further details contact: John Baker, Global Editor, Custom Publishing, ICIS Tel: +44 20 8652 3153 Email: john.baker@icis.com

Do you have a message to communicate to the chemical industry?

Can ICIS help in any way?

For further details contact:

John Baker, Global Editor, Custom Publishing, ICIS

Tel: +44 20 8652 3153

Email: john.baker@icis.com

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