Published on March 13, 2014
SELF SERVICE CASE STUDY ICE ENERGY CREATED A NEW B2B EXTRANET CUTTING THE COST OF SELLING BY OVER 70%
Ice Energy was first in the UK to recognise the potential of Ground Source Heat Pumps. They are the top UK supplier of Heat Pumps to homeowners, property developers, social housing providers and commercial renewable energy projects. Its parent company is the FOOTSIE 250 listed, SIG PLC. WHO IS ICE ENERGY
Ice Energy decided to move into the B2B market, targeting a fragmented and elusive audience of heating engineers and plumbers with a self-service extranet. ICE ENERGY’S CHALLENGE AND OUR SOLUTION We built an eCommerce-enabled extranet using .NET components for the product configurator and Kentico for the eCommerce functionality.
WHAT WE DELIVERED A .NET and Kentico eCommerce-enabled extranet
Making a new sales channel available to an existing B2B customer base required insight. We researched the audience’s specific needs to determine the ideal configuration, kit selection and checkout process. Our technical requirements capture process defined our approach to the CRM and billing system integration. Soft-launching the new channel allowed us to gather valuable feedback and further improve the offering. »» Business Analysis »» User Experience »» Analytics »» .Net Development »» Kentico CMS »» Microsoft SQL »» Microsoft .NET HOW WE DID IT SKILLS USED TECHNOLOGIES USED
THE OUTCOME The number of telephone orders was reduced significantly and so was the cost of order handling. We integrated with the CRM and financial systems to provide data integrity and accuracy, as well as real time access. thousands 300+ 70% of customers engaged via the new channel components powered the kit configurator reduction in cost per order
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