ICCA UK and Ireland Chapter Winter Debate 2014 - Healthcare Compliance

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Information about ICCA UK and Ireland Chapter Winter Debate 2014 - Healthcare Compliance
Health & Medicine

Published on February 14, 2014

Author: cfmackenzie

Source: slideshare.net

Description

Healthcare Compliance: the relevance and impact for PCO’s and Medical Association Clients

Healthcare Compliance: the relevance and impact for PCO’s and Medical Association Clients Caroline Mackenzie, Commercial Director CONTENDAM Ltd

Consider how increased and changing healthcare compliance is impacting the role of a PCO, the advice and the guidance needed to medical association clients

Personal Background 1989 – 1990 Graduate Hotel Management Trainee 1990 – 1994 The Medicine Group Medical Communications and pharma event management 1994 – 1998 Concorde Services PCO – mainly medical associations 1998 – 2006 PPSI / Parexel Medical Communications – Pfizer Inc 2006 - Congrex / Contendam PCO – mainly medical associations

Some Basics

So What is Compliance? It is the regulations and codes that determine how commercial healthcare companies (pharmaceutical or medical technologies) interface with Healthcare Professionals (HCPS)

So What is an HCP? ABPI definition is: The term ‘health professional’ includes members of the medical, dental, pharmacy and nursing professions and any other persons who in the course of their professional activities may administer, prescribe, purchase, recommend or supply a medicine

Structure of Codes Government Tradebody Corporate Compliance Factors that Associations and their PCOs need to consider

Why does it matter?

What we already know

Not Permitted

What’s Driving Change?

Companies Ruled in Breach of Codes Annual Meeting of an All Ireland Medical Society – held in Belfast (UK)

Companies Ruled in Breach of Codes Annual Meeting of an All Ireland Medical Society – held in Belfast (UK)

Perception is Reality

Perception is Reality

Perception is Reality

Current Game Changers

Congress Vetting EUCOMED EFPIA

New EFPIA Code On Disclosure of Transfers

New EFPIA Code • Apply to interactions with Healthcare Professionals (HCPs) taking place within Europe • Changes are effective on 1 January 2014 or according to national implementation plans (no later than July 2014)

New EFPIA Code Article 9 INFORMATIONAL OR EDUCATIONAL MATERIALS AND ITEMS OF MEDICAL UTILITY New article that sets out requirements for the value and purpose of informational and educational materials and items of medical utility Examples • Only ‘inexpensive’ materials, e.g. no tablet to contain presentation, no branded materials without purpose of education • Memory stick with materials, a model ‘inexpensive’ brain etc. could still be acceptable. Article 10 EVENTS AND HOSPITALITY Article 17 PROHIBITION OF GIFTS Revised wording of companies’ possibilities to offer meals and beverages at events, and establishment of national monetary limits for the value of meals and beverages New article clarifying that no gifts or pecuniary advantage (in cash or benefit in kind) may be supplied, offered or promised to an HCP Examples • Clear guidance on country level of acceptable monetary limit for meals and beverages Examples •This includes brand reminders such as pens, binders, briefcases, bags etc. that could include product or company brand • Companies shall not provide any meals or beverages, unless, in each case, the value does not exceed the monetary threshold set by the relevant Member Association in its national code

Considerations for PCO’s and their Association Clients

Balancing Needs Association Company Speakers Speakers Delegates Delegates Members Staff

Likely Impact of HCP Payment Disclosure • Greater number of self funding delegates • Reduced delegate numbers? • Greater importance of selecting right destination: • Accessibility • Affordable travel and Accom • Registration and out of pocket costs etc

Likely Impact of Prohibition of Gifts • Will hit support of traditional sponsorship items • PCOs and associations – new creative ideas for sponsorship revenues • Need to ensure that sponsor achieves ROO

Smaller Exhibition Stands

Content is King • Top quality science • Education and development paramount • Engaging and varied learning formats • Latest cutting edge research • Key opinion leaders / renowned speakers • Accreditation / CPD • Enduring content with greater out reach • How will attendance improve delegates’ ability to treat patients?

The Role of the PCO? Advisor and guidance Solutions and outreach Reducing costs / New revenue streams

Recommendation to Stakeholders

Thank you and discussion

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