ICAWC 2014 - How to Love Your Donors to Death - Stephen Pidgeon

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Information about ICAWC 2014 - How to Love Your Donors to Death - Stephen Pidgeon
Government & Nonprofit

Published on October 21, 2014

Author: dogstrust

Source: slideshare.net

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ICAWC 2014, Istanbul - Stephen Pidgeon's presentation on how to appreciate and love your donors.

1. How to love your donors (to death!) 1 Stephen Pidgeon www.stephenpidgeon.co.uk

2. Today… • Three amazing facts that should change your fundraising for ever • Four simple ways to love your donors • And all that in just 30minutes!!!

3. Fact 1 …from excellent research by Jen Shang and Professor Adrian Sargeant in 2009 - 2011

4. Social information increased giving from new members (Number of Callers = 317) $86.58 $87.44 $96.98 $111.91 $115.00 $110.00 $105.00 $100.00 $95.00 $90.00 $85.00 $80.00 Control $75 $180 $300 Condition Mean Pledge Amount ($) Jen Shang and Adrian Sargeant 2009 - 2011

5. Boundaries? Jen Shang and Adrian Sargeant 2009 - 2011

6. Similarity Matters (Mary vs.Tom, she vs. he) 131.57 160.2 165 160 155 150 145 140 135 130 125 120 Mismatch Match Condition Mean Contribution ($) ‘Identity’ can be expressed in all sorts of ways: faith, where you live, age, work, pets, views…. Jen Shang and Adrian Sargeant 2009 - 2011

7. Their social network matters Amount Donated Based on Number of Acquaintances who Listen to StationX 101.83 119.19 113.74 122.02 132.31 $140.00 $130.00 $120.00 $110.00 $100.00 1 to 3 4 to 6 7 to 9 10 to 12 13 to 15 Number of people Average Amount Donated ($) Jen Shang and Adrian Sargeant 2009 - 2011

8. Professor Jen Shang… • Americans use nine adjectives to describe a moral person: • Kind, caring, compassionate, helpful, friendly fair, hard-working, generous and honest

9. Fact 2 Behavioural Insights Team (2013) ‘Applying behavioural insights to charitable giving’. Cabinet Office/Charities Aid Foundation, London.

10. Fact 3 Figures in August this year from The Royal British Legion, with their kind permission

11. Some key figures for you…

12. Today… • Three amazing facts that should change your fundraising for ever • Four simple ways to love your donors • And all that in just 30minutes!!!

13. 4 simple ways to love your donors • Telephone them to say thank you

14. Research has shown… • Telephoning to thank a new supporter… • …increases Revenue Retention by: • 40% • Instead of $75,000 in Year 2… • …you would have $105,000 For the cost of around $8,000 Donor-Centred Fundraising Penelope Burk, Chuck Longfield (Blackbaud) cited it SOFII

15. 4 simple ways to love your donors • Telephone them to say thank you • Ask them for their views

16. Research gives useful information on each supporter’s attitude

17. 4 simple ways to love your donors • Telephone them to say thank you • Ask them for their views • Get them to campaign for you

18. Every charity… • …has something it needs to shout about!

19. 4 simple ways to love your donors • Telephone them to say thank you • Ask them for their views • Get them to campaign for you • Remember key anniversaries

20. 4 simple ways to love your donors • Telephone them to say thank you • Ask them for their views • Get them to campaign for you • Remember key anniversaries

21. Today… • Two amazing facts that should change your fundraising for ever • Four simple ways to love your donors • And all that in just 30minutes!!!

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