Published on March 11, 2013
IBM MobileFirst:Put your business in motion1 #IBMMobile © 2013 IBM Corporation
Mobile is everywhere 5 Trends with significant implications for the enterprise 1 Mobile is primary 91% of mobile users keep their device within arm’s reach 100% of the time 2 Insights from mobile data provide new opportunities 75% of mobile shoppers take action after receiving a location based messages 3 Mobile is about transacting 96% year to year increase in mobile cyber Monday sales between 2012 and 2011 Mobile must create a continuous brand experience 4 90% of users use multiple screens as channels come together to create integrated experiences Mobile enables the Internet of Things 5 Global Machine-to-machine connections will increase from 2 billion in 2011 to 18 billion at the end of 20222 #IBMMobile © 2013 IBM Corporation
IBM has been building up our mobile enterprise capabilities 10 acquisitions to strengthen 125+ patents for wireless 160+ researchers our position in mobile since inventions in 2012, bringing working on mobile 2006 … the total to 270 … projects… 200+ IBM Software apps available in App Stores; ~ 1M downloads …3 #IBMMobile © 2013 IBM Corporation
IBM introduces the IBM MobileFirst offering portfolio Industry Solutions Banking Insurance Retail Transport Telecom Government Healthcare Automotive Development & Integration Services IBM & Partner Applications Strategy & Design Services Application PlatformData Platform Application & and Data Services Management Security Analytics Devices Network Servers Cloud & Managed Services4 #IBMMobile © 2013 IBM Corporation
The industry’s most comprehensive mobile portfolio The Broadest The Deepest New Industry Portfolio of Set of Services Partnerships Mobile Expertise and Resources Solutions for Developers5 #IBMMobile © 2013 IBM Corporation
The Broadest Portfolio of Mobile Solutions IBM MobileFirst Platform IBM MobileFirst Management IBM MobileFirst Security IBM MobileFirst Analytics6 #IBMMobile © 2013 IBM Corporation
IBM MobileFirst Platform For clients that need to: Available Today! Quickly develop and deploy high quality • Automated testing for high quality mobile mobile apps across multiple platforms apps (planned beta in 1Q) Seamlessly connect rich mobile • Streamlined deployment for private applications to enterprise data and clouds on PureApplication System services • Single sign-on across multiple apps on a IBM MobileFirst Platform offers: device Native, web, or hybrid app development • Latest versions of all major mobile OS’s Tools to build & test high quality apps for many (iOS, Android, Windows, and BlackBerry) devices Management, security, continuous delivery & distribution of apps IBM Worklight Easy connectivity to existing data & services for mobile usage IBM Rational Test Workbench On-premises or managed service delivery IBM Mobile Application Platform Management7 #IBMMobile © 2013 IBM Corporation
#1 digital U.S. bank has shipped industry-leading mobile capabilitiesand has many more on the way Challenges Company estimated that up to 40 percent of its future business would come from providing mobile accessibility to its products and services. They sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team. Solution Implemented IBM Worklight software to support its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed. Benefits Able to develop mobile apps quickly and “We utilize a hybrid/HTML5 approach to achieve efficiently, supporting future business growth at a lower cost than its previous provider could our goals with Worklight using web technologies offer.(HTML, Java Scripting, CSS) everywhere we can, Gained scalability to support higher data and and native code where we need to.” user volumes once the mobile apps were deployed.8 #IBMMobile © 2013 IBM Corporation
IBM MobileFirst Management For Clients That Need To: Available Today! Implement BYOD with confidence • Latest versions of all major mobile OS’s Manage secure sensitive data, regardless (iOS, Android, Windows, and BlackBerry) of the device Handle multi-platform complexities • Defense-grade encryption with ease thru FIPS 140-2 compliance* IBM MobileFirst Management Offers: • Automatically grant or deny email access Unified management across devices based on device compliance Option to wipe corporate data Configuration & enforcement of password • Ease admin by setting and reporting policies, encryption, VPN access & camera use IBM Notes Traveler security policies Streamlined workflow between development & operations with an IBM Endpoint Manager for Mobile Devices integrated Enterprise App Store IBM Enterprise Services Managed Mobility On-premises or managed service delivery IBM Mobile and Wireless Network Management9 *Planned availability in 1Q 2013 #IBMMobile © 2013 IBM Corporation
Public utility adds mobile devices without adding infrastructure Company Overview Serving 4.5 million customers in the southwestern region of the United States, this electric company of 25,000 employees is a leader in clean energy while exceeding reliability standards and keeping consumer costs below average. They are experiencing a migration from traditional endpoints to mobile devices. Customer Needs Support 20,000+ mobile devices Corporate and employee-owned, many platforms and OS versions High availability for certain devices used in the field Adherence to internal security policies, external regulations Benefits Scalability to 250,000 endpoints provides room to grow without adding infrastructure Added mobile devices to existing IEM deployment in days Ability to integrate with Maximo, Remedy Responsiveness and agility of product and product team10 #IBMMobile © 2013 IBM Corporation
European Bank delivers secure mobile Internet banking Background Major European Bank needed to reduce operational complexity and cost with a single, scalable infrastructure to secure access to various back-end services from multiple mobile apps. A customized authentication mechanism empowered the bank to guarantee the security of its customers while safeguarding the trust relationship with a safe app platform that encrypts local data and delivers app updates immediately. Customer Needs Extend secure access to banking apps to mobile customers Enhance productivity of employees to perform secure banking transactions via mobile devices Support for iOS, Android, and Windows Mobile Benefits Authenticates requests made via HTTPS from hybrid mobile apps running on WorkLight platform to back- end services A custom certificates-based authentication mechanism implemented to secure back-end banking application12 #IBMMobile © 2013 IBM Corporation
IBM MobileFirst Analytics For Clients That Need To: Available Today! Optimize digital & mobile experiences to drive online conversion • Capture and high-fidelity replay of Analyze mobile behaviors and quantify mobile gestures for mobile web business impact of user struggles sessions on iOS and Android-based Improve customer service resolution devices and drive loyalty IBM MobileFirst Analytics Offers: • Add-on Heatmap, Link Analytics, Form Automatic detection of customer issues Analytics, and Attention Maps for through user and mobile device data better understanding of users’ intent User behavior drill down with high fidelity through highly visual analytics replay & reporting of the user experience Correlated customer behavior with network and application data High conversion and retention rates with Tealeaf CX Mobile quantifiable business impact analysis13 #IBMMobile © 2013 IBM Corporation
Skybet streamlines their on line banking login and betting processes for its mobile customers Challenges 1/3 of all bets are placed through the mobile device. Emerging channels like mobile are key to the company’s future success and user experience on the mobile is a competitive differentiator. Solution CX Mobile provided evidence of user struggles during registration, user preferences in bet placement, and adverse changes in user behaviors. Tealeaf enabled the customer to quantify business impact of customer challenges across both web and mobile channels. Benefits • Identified a time consuming and confusing process around conversion rates for ID recovery – a relatively common occurrence for people trying to login from a stadium to bet on a soccer match. • Developed better understanding of the optimal“With Tealeaf we know how our customers are using customer path for betting from login to betmobile and thanks to Tealeaf we leave nothing to placement.chance.” • Recovery of 400 customers a day that were being ~ Steve Morrison, Tealeaf Manager at Skybet • lost in poorly user ID/PIN recovery system.based Saw an overall jump in betting conversion 14 #IBMMobile on optimized design path. © 2013 IBM Corporation
The IBM Mobile Enterprise Development Lifecycle Design & Develop Instrument Obtain Insight Integrate Industrialize IBM Mobile Development Lifecycle Solution Manage Test Deploy Scan & Certify15 #IBMMobile © 2013 IBM Corporation
The Deepest Set of Services Expertise IBM MobileFirst - Strategy & Design Services IBM MobileFirst - Development & Integration Services16 #IBMMobile © 2013 IBM Corporation
IBM MobileFirst Strategy & Design Services For Clients That Need To: Available Today! Ensure mobile projects yield measurable business value • Mobile Strategy workshops to provide Link mobile investments to ROI and IT strategy actionable roadmaps and prototyping Establish plans for growth and maturity of with KPIs mobile initiatives • Enhanced strategy and planning services IBM MobileFirst Strategy & Design to optimize mobile infrastructure plans, Services offer: processes, security, middleware and Customer journey mapping for mobile device selection engagement Accelerated mobile strategy & business case creation Vision and delivery of compelling mobile web experience Mobile Strategy Accelerator Detailed strategies for infrastructure for mobile Mobile Infrastructure Strategy & Planning enterprise IT & communication initiatives Omni-channel Experience Assessment IBM Interactive – Mobile Web Experience Design17 #IBMMobile © 2013 IBM Corporation
Redefining Media: Interactive, Multi-Channel Events The event site strategies are informed by customer experience research and insights and include innovative combinations of sophisticated data delivery and analysis, multi-channel capabilities, and web 2.0 and mobile technologies. Innovative IBM Technologies Applied:For the Australian Open, IBM served live video onweb and mobile, developed the integrated High quality live Flash streaming video with multiplecommunity features and created a feature that simultaneous video streamsgraphed player momentum during the matches Live leader boards, player bios and course/court information overlaid directly on the video streams in an innovative, immersive presentation – a first for highly trafficked sports events websites Personalized alerts Live video thumbnails for selecting streams18 #IBMMobile © 2013 IBM Corporation
IBM was positioned as a leader in the Forrester WaveTM: Enterprise Mobility Services, Q1 2013 IBM received the highest score possible in “Current Offering” Source: Forrester Research Inc. “Forrester WaveTM”: Enterprise Mobility Services, Q1 2013”. Full report can be accessed at http://www.ibm.comThe Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representation ofForresters call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. 19 #IBMMobile © 2013 IBM Corporation
IBM MobileFirst Development & Integration Services For clients that need to: Available Today! Develop new mobile applications Integrate mobile applications with enterprise IT systems Manage and secure mobile environments • Enterprise Mobile Enablement Maintain visibility, control and automation of mobile devices • Mobile Application Development from the CloudIBM MobileFirst Development &Integration Services offer: Fast cycle development of mobile applications across platforms Mobile app integration for seamless connectivity Mobile Development and Testing and data management Mobile Application Integration Secure and seamless wired, wireless, cellular and Network Integration Services for Mobile WiFi network access including increased network Mobile Application Management bandwidth required for voice, data and video Mobile Application Platform Management Services Mobile Enterprise Services for Managed Mobility Secure mobile device and application management Unified Communications for Mobile20 #IBMMobile © 2013 IBM Corporation
IBM Mobile Enterprise Services helps leading hotel brand delivermanaged mobility services for smartphones and tablets Challenges To deliver differentiated and enhanced guest services, especially for corporate clients and hotel owners. Architect managed mobility solution for combined install base of 6,700+ smartphones and tablet devices Solution • Enterprise lifecycle services for BlackBerry®, iPhone and iPad devices • Email, web, calendar access and support with centralized end-user help desk • Mobility device access to business intelligence for operations reporting Benefits • Adoption of mobility computing solutions deliver clear business value and employee productivity improvements • Changed how technology innovation is delivered in the corporation • Improved total cost of ownership and infrastructure savings from more predictable hosting and support costs; that help enable 30 percent smartphone growth over 5 years21 • Subscription-based pricing simplifies billing and tracking #IBMMobile © 2013 IBM Corporation
Services to support your Mobile Adoption 1. Discover IBM’s mobile capabilities, the use cases our capabilities solve, and jointly explore how a deeper dive could drive value for you: • Mobile Innovation Workshop (1 day) 2. If you are just starting your mobile adoption: • Mobile Discovery Workshop (1-3 days) • Review specific business pains and trends to create mobile strategy & plan for next steps • Mobile Quick Win Pilot (3-10 weeks) • Build a first instance of a mobile application to experience business value and create organizational buy-in 3. When you are ready to scale within a LoB or across the enterprise: • IBM Mobile Strategy Accelerator (Multi-week engagement) • Understand how to most effectively integrate mobile capabilities. • Results in a roadmap that optimizes mobile transformation opportunities and accelerates time to market. • Mobile Infrastructure Strategy & Planning (Multi-week engagement) • Assess current environment, define infrastructure strategy and build technology and services roadmap • Managed Mobile: Endpoint and Application Platform Management (ongoing) • Provide managed services to secure your mobile endpoints and for your mobile application platform environment22 #IBMMobile © 2013 IBM Corporation
IBM’s global mobile expertise is trusted by some of the world’s mostdemanding companiesThousands of consultants with mobile solution and managed services expertise IBM Interactive Centers Mobile Enterprise Services Delivery & Support Centers Networking Delivery & Support Centers Highlights: 48 networking delivery and support centers Thousands of mobility, integrated communications and networking professionals 11 mobile enterprise services delivery and support centers 270 mobile patents Customer support in 50 languages 30+ research labs supporting mobility Global standard processes, tools and measurements23 #IBMMobile © 2013 IBM Corporation
New Industry Partnerships and Resources for Developers 1. IBM Adapters for AT&T APIs 2. IBM and Apple Alliance 3. IBM Application Service Platform for Networks 4. IBM Worklight Academic Courseware 5. Developer Resources 6. Business Partner Programs24 © 2013 IBM Corporation
New IBM Adapters for AT&T APIs Developers can rapidly build powerful mobile apps that easily tap into rich online services provided by network carriers 1. Support creation of network-enriched mobile applications with AT&T APIs: • Speech Recognition (cross-carrier), SMS, Notary Management, In-App Payment, Device Capability 2. Enable building of rich native, HTML and hybrid mobile applications with more speed and ease 3. Provide community access to additional mobile and telecommunications content via AT&T Developer Program @ IBM developerWorks25 © 2013 IBM Corporation
IBM Offers Services for Apple Mobile Devices (U.S. Only)Accelerates adoption and deployment of mobile infrastructures for Apple mobile devices • Fast and easy enterprise deployment of securely managed iPad for Apple using IBM Managed Mobility service • Accelerates enterprise and government adoption of iOS devices using IBM AppScan capabilities that scan and secure iOS applications early in the development process Benefits include: • Complete mobile enterprise solution including hardware, software and managed services, with optional lease financing to help predict costs • Allows clients to easily build strategic mobile platforms and manage devices, applications and app stores • Helps developers improve coding techniques and build more secure applications from the start on iOS 26 © 2013 IBM Corporation
Helping Telcos deliver Mobile differentiated services to exploit their networksand deploy apps to the edge for a hyper-responsive mobile experienceIBM and Nokia Siemens Networks introduce the world’s first mobile edge computingplatform IBM WebSphere Application Service Platform for Run IT Applications at the mobile network edge Networks (ASPN) • Process large data sets in real time • Accelerate services with proximity to user device Integrate IT Applications with network interfaces • Rapidly develop new network features • Increase Innovation by fostering ecosystems of ISV’s • Access rich radio network with mobile applications Smart Cloud Management ASPN 10,000s of • Manage applications with Standards based Cloud interface tiny data centre • Extend existing Cloud processes to edge of network (“cloudlets”) 27 © 2013 IBM Corporation
IBM Academic Initiative For Mobile Designed to address the growing mobile skills challenges – by 49% of organizations already have some kind of mobile building mobile skills in the next deployment today generation of developers: 69% of organizations plan to 1. New faculty grants for innovative increase mobile investment in the next 2 years mobile courses on campus However… 2. Free IBM Worklight usage for professors and students Nearly half of students and educators surveyed reported that their 3. New mobile courseware for institutions can’t meet the faculty to use in the classroom demand for these skills.* Source: 2012 Tech Trends Study, IBM developerWorks and IBM Center for Applied Insights, November 2012 28 © 2013 IBM Corporation
More New Resources for Developers driving engagement with a forward thinking community…29 © 2013 IBM Corporation
Announcing IBM MobileFirst Offering for Business PartnersConnect with new clients via the Mobile app showcaseValidate your solutions with the “Ready for IBM MobileFirst” offering New offering that features leading IBM Business Partners that have Mobile mobile solutions validated for compatibility with IBM MobileFirst App Showcase offerings Provides differentiation for business partners via the “Ready for IBM MobileFirst” mark, that can be can utilized in packaging and marketing materials on qualified offeringsEquipping Business Partners with opportunity to: Get support through a vibrant ecosystem of Business Partner mobile offerings Gain client visibility into your applications in an industry, functional and geographical context Demonstrate your solutions that meet “IBM ready for” compatibility criteria IBM MobileFirst Promote your solutions at global IBM events 30 © 2013 IBM Corporation
New Mobile Solution Incentive Offering for IBM Business PartnersPotential to boost earning opportunities up to 60%* as IBM Value Added ResellerCertify with “Software Value Plus IBM MobileFirst Authorization” IBM New mobile offering helps IBM Business Partners expand their reach Business Eligible mobile solutions can be applications or repeatable service Partner frameworks Reseller Incentive Enables Business Partners to earn incremental incentives and benefits by expanding their mobile skills and solutions Equipping Business Partners with opportunity to: Augment or develop new mobile skills to meet market demand Differentiate yourself in the mobile marketplace with the “Software Value Plus IBM MobileFirst” solution mark Feature your solutions in the Mobile App Showcase and gain exposure by industry and geography 31 * When additional rebates and incentives are included © 2013 IBM Corporation
Three ways to get started with IBM MobileFirst 1 Learn more: ibm.com/mobilefirst Join the conversation: 2 twitter.com/IBMMobile (#IBMMobile) facebook.com/IBMMobile 3 Talk with your IBM representative or Business Partner to find the right next step for you 32 © 2013 IBM Corporation
Learn more at: www.ibm.com/mobilefirst© Copyright IBM Corporation 2013. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBMsoftware. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. 33 © 2013 IBM Corporation
34 © 2013 IBM Corporation
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