Published on February 20, 2014
IBM Mobile Quality Assurance (Open Beta) Continuously deliver quality mobile apps, rapidly respond to feedback! MQA Study Group – 20 February 2014 Host: Roger Snook, WorldWide Enablement Leader: Mobile, SOA & Design +1.703.943.1170, RCSnook@us.ibm.com Session 6: Sentiment Analysis (Prior Session Slides and Recordings: http://ibm.co/174C6ug) © 2013 IBM Corporation
Please note – This discussion is about an Open Beta IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBM’s sole discretion. Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision. The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user’s job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. 2 #IBMMobile © 2013 IBM Corporation
Mobile Enterprise Lifecycle “big picture”: Focus on Mobile Quality Design & Develop Instrument Obtain Insight Integrate Manage Test Scan & Certify Deploy 3 #IBMMobile © 2013 IBM Corporation
Mobile Enterprise Lifecycle supported by a DevOps capability Continuously deliver high quality mobile apps and rapidly respond to feedback. Design & Develop Instrument Obtain Insight Integrate Manage Test Scan & Certify Deploy 4 #IBMMobile © 2013 IBM Corporation
Mobile Quality automation fundamental to a DevOps Lifecycle Continuously deliver high-quality mobile applications (HTML5, hybrid and native) and support multiple mobile operating environments and devices with the simplicity of a single, shared code base DevOps Lifecycle Customers Business Owners Development/Test Operations/Production Systems of Interaction Continuous Innovation, Feedback and Improvements Develop and Test Worklight IBM Mobile Quality Assurance Rational Test Workbench Release and Deploy Best Practices Ecosystem Plan and Measure Monitor and Optimize Judge mobile application quality and customer readiness across multiple dimensions, to deliver apps that better meet customer expectations 5 Automate and orchestrate the delivery pipeline for IT infrastructure and the mobile app, reducing cycle times to respond faster to feedback #IBMMobile © 2013 IBM Corporation
Updated xx-xx-12 Introducing IBM Mobile Quality Assurance (beta) Continuously deliver high quality mobile applications What’s New • End user feedback and quality metrics available at every stage of development IBM Mobile Quality Assurance (beta) • App quality assurance in a fragmented and complex environment Features/Business Value • Evidence-based prioritization – enable business and IT to collaborate on mobile strategy and user experience • Over the air app distribution – get the latest in the hands of testers as soon as it is available • Frictionless bug reporting – spend every minute on testing latest and greatest builds, not the hassles • In-app crash reporting – rapid understanding of why an app fails • Sentiment analysis – mine app ratings and reviews to extract actionable feedback before they go viral(coming soon) Client Benefits 6 • Improve mobile app quality with holistic visibility into user experience, including bugs, crashes, feedback, and user sentiment • Proactively manage quality risks through rapid assessment of issues and reduced cycle time #IBMMobile ”What you are talking about doing is fantastic. You have a very powerful approach here and it will drive a lot of what people will want to do in the market” © 2013 IBM Corporation
Streamline the feedback loop into development, before and after release – five use cases (aligned with this Study Group) 2 Report Bugs 3 Developer 7 1 4 Provide Feedback Report Crashes / Logs Distribute to testers and users #IBMMobile Tester 5 Users Analyze AppStore © 2013 IBM Corporation
Mobile Quality Assurance features that support the Use Cases Session 6 Focus: Sentiment Analysis User Feedback Crash logs 4 Crash log reporting Bugs Bugs vs. Crashes Tester LOB/Digital Marketer Developer 5 Sentiment Analysis Quality Dashboard with Sentiment Analysis 8 1 Over the air build distribution 2 In app bug reporting End Users 3 In app user feedback Builds #IBMMobile © 2013 IBM Corporation
Helping the software team get smarter about their mobile apps “When someone leaves a negative review in the app store, it scars your app for life, you can’t respond to it, and you can’t learn more about the problem in order to fix it quickly.” - Mobile Orchard LOB/Digital Marketer Developer • How effective our mobile app is at engaging customers? • How can I stay on top of current quality metrics, and turn them into an actionable strategy? 9 • • How could I get visibility to issues that customers experience in production so that I can address them quickly? How can I get more people to test the apps so that we can cover different devices, network carriers, #IBMMobile and OS versions? End Users Tester • • How can I get the latest and greatest build without wasting my time to track that down? How can I quickly submit bug reports with screenshots and device details right from the application? • How can I provide direct and constructive feedback? © 2013 IBM Corporation
User Sentiment Mine app ratings and reviews to extract actionable feedback User Sentiment enables key stakeholders throughout the SDLC to •Consolidate all their app store ratings and reviews into easy to view "collections" •Analyze mountains of explicit user feedback about features, performance and usability •Understand what users are saying about their app – why they're cheering and why they're not •Compare their apps against competitors to see how they stack up, and how they can improve end user satisfaction Enables line of business to mine user sentiment 10 #IBMMobile © 2013 IBM Corporation
User Sentiment User Sentiment Score •Provides overall score •View overall score over time •Compare score over versions Enables line of business to mine user sentiment 11 #IBMMobile © 2013 IBM Corporation
User Sentiment User Sentiment Attributes •Breaks down score into ten key User Sentiment Attributes •Provide deeper level of insight into areas that require improvement •Compare to competitors across attributes Enables line of business to mine user sentiment 12 #IBMMobile © 2013 IBM Corporation
User Sentiment User Sentiment Signals •View consolidated positive and negative signals from end user reviews •Match signals to public app store star ratings Enables line of business to mine user sentiment 13 #IBMMobile © 2013 IBM Corporation
Your next steps: 1. Try It: MQA Open Beta – click on this button from the landing page. 2. Give us feedback directly in the beta site or in the Mobile Learning Circle forum (developerWorks) 3. Visit any of the reference info: • Watch the MQA Tutorial Video • Tools and Technologies for MobileFirst Developers: http://www.ibm.com/developerworks/mobile/ • Read the CTO Mobile Frontier Blog: https://www.ibm.com/developerworks/community/blogs/mobileblog • Watch the PRIOR Study Group sessions 14 #IBMMobile © 2013 IBM Corporation
IBM Mobile Quality Assurance Open Beta Study Group: http://ibm.co/174C6ug 15 #IBMMobile © 2013 IBM Corporation
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The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). 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