IAR Breakfast Presentation March 2007

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Information about IAR Breakfast Presentation March 2007

Published on January 21, 2008

Author: Candelora



Slide1:  Impact Assessment report Breakfast Briefing 2 March 2007 Schedule:  Schedule Welcome -Mr Edmund Jeneker (Absa/Chair of Provincial Leadership Forum) Introduction & Context - Laurence Mitchell (CFC) Overview of Impact Study - Barry Standish & Antony Boting (UCT GSB) Break- Full Hot Breakfast Advocate Charles Frank (Dept of Labour) City of Cape Town Endorsement - Cllr Simon Grindrod (Mayoral Committee) The Impact on the US – Paul Patin (US Consulate) The Way forward for the CFC 2007- 2010 Laurence Mitchell (CFC) Closing (Mike Smit) Who is the Cape Film Commission?:  Who is the Cape Film Commission? “The CFC is the Official Mandated Representative of the City of Cape Town and the Province of the Western Cape; for the Economic Development, Marketing and Promotion of the Film Industry, through Growth, Integration and Transformation.” What we need to deliver :  What we need to deliver To reposition the Western Cape and Cape Town as a globally competitive film destination, thereby: creating sustainable jobs, boosting tourism, driving the development of local content, creating business opportunities and the development of core skills. How are we delivering :  How are we delivering By providing all our stakeholders with superior, specialised services & information by: Growth and Development focussed Improving the Business Environment Customer needs driven People-centred Development & Training BBBEE and Transformation Competent Management & Empowered Staff Generating Key Economic Returns Preparing for 2010 Our Strategy To reposition the CFC to achieve accelerated growth in the services and content sectors whilst adhering to the triple bottom-line principle. Growth Through Transformation, and Transform through Growth :  Our Strategy To reposition the CFC to achieve accelerated growth in the services and content sectors whilst adhering to the triple bottom-line principle. Growth Through Transformation, and Transform through Growth Implementation of Strategy:  Implementation of Strategy 1. Competitiveness of Enterprises: Destination Marketing Project New Market Development: Cape Town to Tokyo Festival and Cineposium Locations Management 2. Skills Acquisition and Development: Hollywood Hearts Development: Youth & Audience – Youth Film Indaba and IYFF Library Business Corners 3. Audience Development Development Research Project Ikapa Youth Film Festival 4. Artistic Skills Development Sithengi FULO Go See Expo Implementation of Strategy:  Implementation of Strategy 5. Investment, Recruitment & Marketing Cannes Lions Advertising Festival Cannes Film Festival Association of Film Commissioners International AFCI Cineposium 06 Ministerial Outward Bound mission to India Boards Summit Advertising- NYC 2007 Filmmart – Asian Festival – HK 2007 AFCI Locations EXPO- LA Advertising; Web site; media and materials Inward Bound Missions: LA; Korea; Japan; UK; NY; Washington; USA East Coast; USA Central; Namibia and Mozambique Context: Impact assessment Report:  Context: Impact assessment Report Micro Economic Development Survey (MEDS from PGWC) Dramatic Changes: Growth in Regional Business Changes in Global Repositioning Changes in Demand Independent Base Line Study Required: City of Cape Town Objectives of Impact Assessment Research:  Objectives of Impact Assessment Research Act as Baseline to future studies Gap Analysis for Industry purposes Estimate future Growth, capacity, development, skills and infrastructure Find levers to create a sustainable and well managed film Industry for Cape Town and the Western Cape Slide26:  Impact Assessment report Breakfast Please email any questions you may have to: Slide27:  The Way Forward… The Way Forward…:  The Way Forward… Demand for: Skills New Capacity/ Infrastructure Enterprise Development Extension of Value Chain Therefore forms thrust of interventions- necessary partners include NFVF;ABSA;DTI; DOL; DEDT;SABC; National Skills Fund and EU Funders The Way Forward Cont…:  The Way Forward Cont… Marketing Strategy Refocus strategy to accommodate new markets and product offerings Focus on Commercials, Stills and Co- production Locations Strategy New Systems Upgrading Resources including personnel New Permitting Additional Initiatives :  Additional Initiatives International Film Finance Conference AFCI Cineposium Animation Conference WIFT Projects 2010

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