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i.Realities Corporate Profile

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Information about i.Realities Corporate Profile
Technology
ltd

Published on January 24, 2009

Author: irealities

Source: slideshare.net

Description

i.Realities Company Profile
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Interactive Realities International Pvt. Ltd. Corporate Profile 10 November 2008 BY INTERACTIVE REALITIES INTERNATIONAL PVT. LTD. Created by i.Realities Shared Document

Contents Background Philosophy and Vision Organization Structure Service Spectrum Case Studies Strengths Current Engagements Moving Forward

Background

Philosophy and Vision

Organization Structure

Service Spectrum

Case Studies

Strengths

Current Engagements

Moving Forward

Background Incorporated in 1994 with a clear vision of developing interface-to-transaction environments. Strong management team with sharp focus on delivering customer centric platforms. Experience with developing technology solutions across multiple verticals. Solid track record of delivering integrated solutions which communicate effectively with internal/external customers. Currently engaged with corporations like Microsoft, Yahoo, Time Warner, Tatas, Larsen & Toubro, Siemens, Godrej etc. Over 100 Customers across India, US, Africa and Middle East.

Incorporated in 1994 with a clear vision of developing interface-to-transaction environments.

Strong management team with sharp focus on delivering customer centric platforms.

Experience with developing technology solutions across multiple verticals.

Solid track record of delivering integrated solutions which communicate effectively with internal/external customers.

Currently engaged with corporations like Microsoft, Yahoo, Time Warner, Tatas, Larsen & Toubro, Siemens, Godrej etc.

Over 100 Customers across India, US, Africa and Middle East.

Philosophy To ensure the customer stays ahead of the digital communication curve, to build communication today, for tomorrow, to reach every single consumer, partner or stakeholder individually, what one needs is “ change!® ” Change in the approach, change in understanding the communication need, translating into efficiency. Change in understanding of optimizing technologies. Precisely what i.Realities wishes to deliver to the customer. Change to future. Change for future. Interactive Realities International Pvt. Ltd.

To ensure the customer stays ahead of the digital communication curve, to build communication today, for tomorrow, to reach every single consumer, partner or stakeholder individually, what one needs is “ change!® ”

Change in the approach, change in understanding the communication need, translating into efficiency. Change in understanding of optimizing technologies.

Precisely what i.Realities wishes to deliver to the customer.

Vision “ To create extraordinary work, to deliver the best by adding value and create trust with clients by demonstrating rather than selling.” Interactive Realities International Pvt. Ltd.

“ To create extraordinary work, to deliver the best by adding value and create trust with clients by demonstrating rather than selling.”

Organization Structure ORGANISATIONAL STRUCTURE

Service Spectrum CORPORATE COMMUNICATION BRAND COMMUNICATION MARKETING COMMUNICATION HUMAN RESOURCES & TRAINING TECHNOLGY & SOFTWARE DEVELOPMENT Corporate Websites Corporate Presentations Investor Presentations AGM Presentations Online Branding Strategy Brand Micro sites Online Management of brands Face book Applications Social Networking Promotional Websites e-Commerce Websites Product Presentations Services Presentations Marketing Presentations Online Catalogues Multimedia Sales Kit Corporate Intranets e-Learning Modules Interactive Training Manuals Induction Programs Pre-placement Campus Presentations MIS Systems Decision Support Systems Content Management System (i.River) Knowledge Management Systems

Case Study - 1 Customer 10 Billion USD engineering & construction group operating across seven business verticals across the globe Approximately 3,50,000 consolidated offerings Challenge Disperse and varied customer profile was being addressed through around 60 individual web properties. Each operating as an island. Every property has individual branding as well as individual customer focus even if customer profile was overlapping with other offerings. This led to loss of opportunities for cross-referencing and cross-selling. Also, managing & maintaining all the web properties was a difficult and tedious task. Multi- locational point of contacts Solution i.Realities conducted a extensive and comprehensive study of the group’s business and marketing processes.Study led to identification of customer profile, focus offerings & related offerings. Re-classification of all 3,50,000 offerings using user-centric methodologies can building of cross-selling matrix. All the 60 odd web properties, consolidated brought under one umbrella using scalable web framework, backed by one common content management system (i.River). Common consistent branding, usability and experience. Advantages User get communication according to his profile and all the offerings related to his profile are scanned through all the seven business verticals and brought on one common platter. This helps in cross-selling various offerings through various verticals to a captive customer. Better information access added around 10% to the gross business. Bringing all the vertical operating divisions as well as joint ventures companies gave a homogeneous brand experience. Scalable platform lead to easy integration of new business into the website.

Customer

10 Billion USD engineering & construction group operating across seven business verticals across the globe

Approximately 3,50,000 consolidated offerings

Challenge

Disperse and varied customer profile was being addressed through around 60 individual web properties. Each operating as an island.

Every property has individual branding as well as individual customer focus even if customer profile was overlapping with other offerings. This led to loss of opportunities for cross-referencing and cross-selling.

Also, managing & maintaining all the web properties was a difficult and tedious task.

Multi- locational point of contacts

Solution

i.Realities conducted a extensive and comprehensive study of the group’s business and marketing processes.Study led to identification of customer profile, focus offerings & related offerings.

Re-classification of all 3,50,000 offerings using user-centric methodologies can building of cross-selling matrix.

All the 60 odd web properties, consolidated brought under one umbrella using scalable web framework, backed by one common content management system (i.River).

Common consistent branding, usability and experience.

Advantages

User get communication according to his profile and all the offerings related to his profile are scanned through all the seven business verticals and brought on one common platter. This helps in cross-selling various offerings through various verticals to a captive customer. Better information access added around 10% to the gross business.

Bringing all the vertical operating divisions as well as joint ventures companies gave a homogeneous brand experience.

Scalable platform lead to easy integration of new business into the website.

Case Study - 2 Customer India’s top 3 and Global Fortune 500 Company, in the energy business. Challenge In-spite of being one of the largest public sector undertaking, the client did not have prominent web presence. The web did not play a any role in the marketing and business objectives of the organization. Offerings & products were dispersed and lacked proper classification. There was no user base to the website. Solution The website was re-launched with a new RIA technology and contemporary look. Going beyond information dissemination various utility driven application were integrated with the website, such as e-tendering, online booking, sms based booking. Offerings were consolidated with a bottom-up approach and content was re-scripted with a business focus Hand holding and maintenance to keep the site, dynamic beyond just the launch phase Advantages Re-architectural and ease of use to substantial click-throughs in the site An increased and sustained user interaction with the website, led to loyal customer base. Efficiency improvement due to introduction of e-enabling b2b and b2c processes.

Customer

India’s top 3 and Global Fortune 500 Company, in the energy business.

Challenge

In-spite of being one of the largest public sector undertaking, the client did not have prominent web presence. The web did not play a any role in the marketing and business objectives of the organization.

Offerings & products were dispersed and lacked proper classification.

There was no user base to the website.

Solution

The website was re-launched with a new RIA technology and contemporary look.

Going beyond information dissemination various utility driven application were integrated with the website, such as e-tendering, online booking, sms based booking.

Offerings were consolidated with a bottom-up approach and content was re-scripted with a business focus

Hand holding and maintenance to keep the site, dynamic beyond just the launch phase

Advantages

Re-architectural and ease of use to substantial click-throughs in the site

An increased and sustained user interaction with the website, led to loyal customer base.

Efficiency improvement due to introduction of e-enabling b2b and b2c processes.

Case Study - 3 Customer One of the world’s largest photo imaging company Moving from print to exploring digital space Challenge Limited digital image processing & printing set-up were restricting the market reach of the company in the space of photographic printing Company was looking for technology alternative to address the above Solution Taking advantage of newly available web technologies such as RIA (rich internet application), a extremely interactive web destination was launched User could upload photographs from web or mobile phone, easily process it (removing red eye), print and share it with friends and family. Many value added utilities to drive sales were introduced. For example, customised calendar creator, post cards creator using the users pictures was developed, which the users could print. The order print mechanism was supported by a robust technology back-end. The system would capture the print orders and re-direct it to the nearest lab based on the destination the prints were to be delivered. A promotional engine was developed that allowed configuring promotions and roll them out as quickly. Advantages Intelligent order processing save cost to the customer and increased the reach as well as reduce overhead. RIA technology provided a rich, engaging experience that lead to increase in user satisfaction and customer loyalty

Customer

One of the world’s largest photo imaging company

Moving from print to exploring digital space

Challenge

Limited digital image processing & printing set-up were restricting the market reach of the company in the space of photographic printing

Company was looking for technology alternative to address the above

Solution

Taking advantage of newly available web technologies such as RIA (rich internet application), a extremely interactive web destination was launched

User could upload photographs from web or mobile phone, easily process it (removing red eye), print and share it with friends and family.

Many value added utilities to drive sales were introduced. For example, customised calendar creator, post cards creator using the users pictures was developed, which the users could print.

The order print mechanism was supported by a robust technology back-end. The system would capture the print orders and re-direct it to the nearest lab based on the destination the prints were to be delivered.

A promotional engine was developed that allowed configuring promotions and roll them out as quickly.

Advantages

Intelligent order processing save cost to the customer and increased the reach as well as reduce overhead.

RIA technology provided a rich, engaging experience that lead to increase in user satisfaction and customer loyalty

Case Study - 4 Customer World’s top paint and painting services company, operating across multiple continents Challenge Presence in web was limited to static information-based communication Geographical dispersed presence Acquisitions brought various international brands, which needed to be brought under one umbrella to give homogeneous presence Solution Being a consumer facing site, lot of user engagement features where introduced leading to stronger brand retention, such as online chat with color experts, facility to upload photographs of the rooms and paint them using the company’s colors A global web framework, provided a uniform user experience across different geographical locations. The site automatically restructures and show country specific information and tools, allowing localization of the sites, for a stronger brand connect Easy updating mechanism allowed the site to keep up-to-date all the time Advantages Consumer engaging features resulted in significant increase in the hits on the site as well increase in the total average time spent by the consumer on the site Localization of site and global framework meant, that though the site provided a uniform experience across different locations, it could strongly leverage the existing brand connect of the acquired brands

Customer

World’s top paint and painting services company, operating across multiple continents

Challenge

Presence in web was limited to static information-based communication

Geographical dispersed presence

Acquisitions brought various international brands, which needed to be brought under one umbrella to give homogeneous presence

Solution

Being a consumer facing site, lot of user engagement features where introduced leading to stronger brand retention, such as online chat with color experts, facility to upload photographs of the rooms and paint them using the company’s colors

A global web framework, provided a uniform user experience across different geographical locations. The site automatically restructures and show country specific information and tools, allowing localization of the sites, for a stronger brand connect

Easy updating mechanism allowed the site to keep up-to-date all the time

Advantages

Consumer engaging features resulted in significant increase in the hits on the site as well increase in the total average time spent by the consumer on the site

Localization of site and global framework meant, that though the site provided a uniform experience across different locations, it could strongly leverage the existing brand connect of the acquired brands

Case Study – 5 Customer A large conglomerate with multiple business across various sectors, with a central legal department to handle all legal matters. Challenge Bringing the existing work process restricted to mostly excels sheet on e-platform Main focus of the activity was not only to capture the lifecycle of the cases but to also estimate, budget and do cost analysis of the various cases Multi-locational geographical presence Solution An extensive study was conducted by the team to understand and optimize processes involved through out the case lifecycle An highly intuitive system was created that not only captured the lifecycle of the case, but also captured and shared the knowledge acquired during the process for future referencing As the system also involved document management of very sensitive documents a highly secure and access base rights given to users. Flexible rights management system allowed configuration of rights to an individual level. Advantages The client communicated that there was more than 40% increase in the efficiency levels of the team Saving in terms of time and cost

Customer

A large conglomerate with multiple business across various sectors, with a central legal department to handle all legal matters.

Challenge

Bringing the existing work process restricted to mostly excels sheet on e-platform

Main focus of the activity was not only to capture the lifecycle of the cases but to also estimate, budget and do cost analysis of the various cases

Multi-locational geographical presence

Solution

An extensive study was conducted by the team to understand and optimize processes involved through out the case lifecycle

An highly intuitive system was created that not only captured the lifecycle of the case, but also captured and shared the knowledge acquired during the process for future referencing

As the system also involved document management of very sensitive documents a highly secure and access base rights given to users. Flexible rights management system allowed configuration of rights to an individual level.

Advantages

The client communicated that there was more than 40% increase in the efficiency levels of the team

Saving in terms of time and cost

Case Study – 6 Customer ITES company owned by a global recognized top 5 bank in the world Challenge Creating a employee e-training program for various financial business processes New recruits would often go without an proper induction program due to unavailability of sufficient training staff Solution A detailed study of the various processes was undertaken by interacting with various stakeholders such as the trainers, inductees etc An online as well as an offline e-training program using cognitive learning methodologies was developed with customizable facility to configure the program to a user role in the organization The content was presented in a visually engaging and interesting manners using animations and interactions, keeping in mind the young audience Tests were conducted at the end of each training program to assess the understanding of the participants and to re-enforce key points of the induction program Advantages Seamless training process, ensured that the new recruit was induced as soon as he/she joined Also served as a internal branding tool, as the program also captured and communicated the essence of the company

Customer

ITES company owned by a global recognized top 5 bank in the world

Challenge

Creating a employee e-training program for various financial business processes

New recruits would often go without an proper induction program due to unavailability of sufficient training staff

Solution

A detailed study of the various processes was undertaken by interacting with various stakeholders such as the trainers, inductees etc

An online as well as an offline e-training program using cognitive learning methodologies was developed with customizable facility to configure the program to a user role in the organization

The content was presented in a visually engaging and interesting manners using animations and interactions, keeping in mind the young audience

Tests were conducted at the end of each training program to assess the understanding of the participants and to re-enforce key points of the induction program

Advantages

Seamless training process, ensured that the new recruit was induced as soon as he/she joined

Also served as a internal branding tool, as the program also captured and communicated the essence of the company

Strengths Delivering tangible value to blue chip companies since 1994. Working in close partnership with some of the largest brands of the world like MSN, Yahoo, Adobe Solid references from cross Industry customer list across India, US, UK, Middle East, Africa Profitable operations since inception and self funded with practical growth plans Experience of delivering technologies incorporating robust database management with rich user interface Rich exposure to brand and advertising processes ensures that developed platforms communicate clearly and effectively while handling massive data volumes with ease Future proof solution structure incorporating state-of-the art technologies ensures ability to scale up efficiently and smoothly Interactive Realities International Pvt. Ltd.

Delivering tangible value to blue chip companies since 1994.

Working in close partnership with some of the largest brands of the world like MSN, Yahoo, Adobe

Solid references from cross Industry customer list across India, US, UK, Middle East, Africa

Profitable operations since inception and self funded with practical growth plans

Experience of delivering technologies incorporating robust database management with rich user interface

Rich exposure to brand and advertising processes ensures that developed platforms communicate clearly and effectively while handling massive data volumes with ease

Future proof solution structure incorporating state-of-the art technologies ensures ability to scale up efficiently and smoothly

Cross-Industry Experience Engineering Manufacturing FMCG IT Automotive Pharmaceuticals Human Resources Retail Hospitality Banking & Financial Tourism BPO & KPO

Engineering

Manufacturing

FMCG

IT

Automotive

Pharmaceuticals

Human Resources

Retail

Hospitality

Banking & Financial

Tourism

BPO & KPO

Clientele

Moving Forward Detailed Exploratory Interaction with all stakeholders. Broad Structure of requirement. Definition of test parameters. Initial prototype. Detailed engagement on solution layer specifications. Delivery and customer delight. Interactive Realities International Pvt. Ltd.

Detailed Exploratory Interaction with all stakeholders.

Broad Structure of requirement.

Definition of test parameters.

Initial prototype.

Detailed engagement on solution layer specifications.

Delivery and customer delight.

Thank You Web Address: www.irealities.com E-mail I D: [email_address] Tel: [+91-22] 30883388 / 89 / 91 Address: First Floor, D. C. Silk Mills Compound, Kondivita Road, Andheri (E), Mumbai - 400 059. Maharashtra, India Post your views on our Blog: i.thoughts : A playground of our thoughts

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