I am a personal brand

67 %
33 %
Information about I am a personal brand

Published on June 16, 2008

Author: mariekeschoenmaker

Source: slideshare.net

Description

Personal branding is about living your talents for a successful career.

I am a personal brand Live your talents for a successful career By Marieke Schoenmaker

This is a story about how people become successful personal brands Please share with the community your personal experience with personal branding Contact the Experience Innovation Group on Slideshare by giving your comments and learn from each other

Imagine …. What do Jack Welch, Richard Branson, Larry Page and Sergey Brin have in common?

They live their talents and have became successful business leaders

Everyone can be successful by becoming a personal brand!

It only requires to look at yourself as an unique person

Unique persons are Reliable, meaningful and differentiated

They are a concept and communicate in a tangible, consistent way

They are connected with themselves

Imagine … are you connected with yourself?

Becoming a personal brand takes 10 steps Map you functional skills Research what you offer more Maintain your authenticity Choose your 3 most important characteristics Translate those into identity related terms Determine your look Express your slogan Describe your positioning Make a communication plan Practice what you preach!

Map you functional skills

Research what you offer more

Maintain your authenticity

Choose your 3 most important characteristics

Translate those into identity related terms

Determine your look

Express your slogan

Describe your positioning

Make a communication plan

Practice what you preach!

It all is reflected in your personal brand template Your Brand Essence Knowledge Charisma Motives Presentation Behavior Communication Education Experience Personality Passion Talents Style

Guess … who is this brand? Casual Contemporary Passionate Naked Chef Cheeky Chops Fifteen restaurants Cook Trendy Spontaneous Cooking books Autodidact Easy cooking

Guess … who is this brand? Authority Top football player Own language Stubborn Football analyst Conflicts Columnist Top trainer Involved Hero Foundation Sport brand Different movies and books

To discover your personal brand is a creative journey Inspiration Concepting Practice Insight in your talents Execute talent test What are my characteristics, what is the value for my organization? Discover more Talk with others about Your most beautiful day, magazine and for what things someone might wake you up Perception by others Ask others what they see as your talents Mood boarding Visualize what expresses you most Your talents Ask others what they see and select your 3 most important talents Personal Brand template Translate all identified terms into your personal brand template Your Looks Talk with the ‘ Kleursalon’ about your looks Decide which platform fits your brand most Social networking Your slogan Start communicating your mission Live beyond your talents Be all you want to be

Enjoy your journey and successes!

I'm a Connector, Entrepreneur and Network Orchestrator. Connecting the unconnected: people, ideas and knowledge. Passionate about experience driven innovation. My expertise: Channels & Experience Innovation My values Collaboration and Participation My drivers Professional and Personal growth

Marieke Schoenmaker +31-622497148 www.slideshare.net/group/experience-innovation www.slideshare.net/mariekeschoenmaker www.insightory.com www.experienceinnovation.blogspot.com www.linkedin.com/in/mariekeschoenmaker [email_address] Enjoy! “ Life is one big opportunity for growth” In collaboration with Inspired by TalentFirst and the Kleursalon

Add a comment

Related presentations

Related pages

Personal Branding – Wikipedia

Der Begriff Personal Branding kommt aus dem Englischen und bedeutet sinngemäß die Person betreffende Markierung bzw. die Kennzeichnung einer Person als ...
Read more

Personal Brand, Career & Life Coaching

Personal Brand, Career & Life Coaching. I coach individuals find their spark and I help them do what they are really passionate about. My job is to remind ...
Read more

Personal Branding Is A Leadership Requirement, Not a Self ...

Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has ...
Read more

What's Your Personal Brand? | Natasha Koifman

If you read my blog regularly, you'll know I often write about branding, not only for companies but also for people. Personal branding means more today ...
Read more

The Complete Guide to Building Your Personal Brand

Chapter One How To Create Your Personal Brand Vision. Businesses create vision and mission statements. Creating a personal brand begins much the same way ...
Read more

Should You Build a Personal Brand or a Business Brand ...

One of the first decisions you’ll need to make when thinking about a brand for your business is whether you want to build a personal brand or a business ...
Read more

You Are Not a Brand — You Are a Person — Medium

It seems like everywhere I turn on Twitter, there's someone giving advice to “leverage your personal brand” or “engage your audience” or “engage ...
Read more

Health as Personal Brand — On Health — Medium

Health as Personal Brand. Written by Susan Lin. The @bysusanlin personal brand is simple.
Read more

The Brand Called You | Fast Company | Business + Innovation

... our most important job is to be head marketer for the brand called You. ... Put together your own "user's group" — the personal brand You equivalent ...
Read more