Published on February 14, 2014
Hybrid Delivery Approach for OTT Contents Julien Privé / Senior Solutions Engineer
OTT Challenges Audience 2015 : 3 Billions people online 2020 : 5 Billions Content 4K streaming by Netflix (11 to 16 Mbps) Habits Streaming hours viewed > DVDs and Blu-Ray hours viewed (USA 2012)(1) TV like experience Connectivity Average Peak BW is 18.9 Mbps (Q2 2013)(2) 5,7 connected device / home in 2014 (USA)(3) ©2014 AKAMAI | FASTER FORWARDTM
CDN / Existing Model Existing Model: Unicast Cache Akamai > 140 000 servers > 1200 Networks/ISP Peak Traffic > 21 Tbps IaaS PaaS SaaS (≈ 9 Millions HD streams 720P/H264/2,5Mbps) Tomorrow? 2,5 B users * 10 Mbps = 25 Pbps = 25 000 Tbps ( X 1 000 !) ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / The New Model Existing Model: Unicast Cache + Multicast Pre-positioning Client Assisted Delivery + Optimization with transport protocols IaaS PaaS SaaS ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Requirements Future proof but also non disruptive: Works with existing ingest, DRM, targeting & authentication Uses existing player technology ABR and advanced features like DVR Format agnostic: HLS, HDS, Smooth and DASH ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Hybrid Delivery Approach Multicast Delivery Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol DISTRIBUTION / CACHING ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery MULTICAST HTTP/UDP protocol Intelligent Prepositioning Peer Assisted Delivery Vast majority of OTT traffic today is unicast, Multicast is typically enabled within a network. Usage: Live events (sports, news, prime time) VOD Exclusivity Launch? Approach: Specific telco agreement Platform software upgrade ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery INTELLIGENT PRE-POSITIONING Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol Demo with Qualcomm #CES2014 : Smart Gateway Ability to define policies to proactively push content in a local cache Usage: Subscribed video channel Hot tail / Popular content Approach: Gateways, but also game consoles, set-top-boxes, Blu-ray players, connected TVs … Spreading content ? ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery PEER ASSISTED DELIVERY Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol Get video from your peers instead of a server Efficient architecture for live and popular VOD content Usage: Todays adaptive segmented formats (HLS, HDS, Smooth, DASH) lend themselves nice to peer assisted delivery Approach: Large Experience with NetSession Software embedded into the devices “Turn consumer electronics into video nodes”(5) WebRTC opens up the ability for installation-free p2p solutions ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery HTTP / UDP Protocol Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol This new protocol prevents packet loss and latency by using(6): Hybrid HTTP/UDP Transport Protocol Forward Error Correction Advanced Congestion Control Approach: • Platform integration • SDK : Android, iOS, Web App layer integration Initial Results • ½ the startup time • 2x – 5x the bit rate • 10x fewer rebuffers Service layer integration ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Applied Situationally Multicast Delivery Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol DELIVERY / CACHING Devices Connectivity Context Content ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Applied Situationally Home 3G/4G Public Wifi Caching ✔ ✔ ✔ Multicast ✔ ✖ ✖ Intelligent Prepositioning ✔ ✖ ✖ Peer Assisted Delivery ✔ ✖ ✔ HTTP/UDP ✖ ✔ ✔ ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Conclusion & Challenges Next generation platform will be a combination of : 1. “Larger” footprint 2. Technical Delivery Diversity Challenges are : ISPs agreement and business model Technologies combination Transparency for users QoS / QoE Analytics ©2014 AKAMAI | FASTER FORWARDTM
Thank You ! Julien Privé / Senior Solutions Engineer email@example.com
LINKS (1) IHS http://money.cnn.com/2012/03/22/technology/streaming-movie-sales/ (2) Akamai State of the Internet Q2 2013 http://www.akamai.com/stateoftheinternet/ (3) NPG Group https://www.npd.com/wps/portal/npd/us/news/press-releases/internet-connecteddevices-surpass-half-a-billion-in-u-s-homes-according-to-the-npd-group/ (4) Wall Street journal http://online.wsj.com/article/PR-CO-20140106-902968.html (5) Beet.TV http://www.beet.tv/2013/12/akamaicisco.html (6) IBC2013 http://fr.slideshare.net/kfostervmx/multi-network-forum-ibcakamai-final ©2014 AKAMAI | FASTER FORWARDTM
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