Published on February 14, 2014
Hybrid Delivery Approach for OTT Contents Julien Privé / Senior Solutions Engineer
OTT Challenges Audience 2015 : 3 Billions people online 2020 : 5 Billions Content 4K streaming by Netflix (11 to 16 Mbps) Habits Streaming hours viewed > DVDs and Blu-Ray hours viewed (USA 2012)(1) TV like experience Connectivity Average Peak BW is 18.9 Mbps (Q2 2013)(2) 5,7 connected device / home in 2014 (USA)(3) ©2014 AKAMAI | FASTER FORWARDTM
CDN / Existing Model Existing Model: Unicast Cache Akamai > 140 000 servers > 1200 Networks/ISP Peak Traffic > 21 Tbps IaaS PaaS SaaS (≈ 9 Millions HD streams 720P/H264/2,5Mbps) Tomorrow? 2,5 B users * 10 Mbps = 25 Pbps = 25 000 Tbps ( X 1 000 !) ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / The New Model Existing Model: Unicast Cache + Multicast Pre-positioning Client Assisted Delivery + Optimization with transport protocols IaaS PaaS SaaS ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Requirements Future proof but also non disruptive: Works with existing ingest, DRM, targeting & authentication Uses existing player technology ABR and advanced features like DVR Format agnostic: HLS, HDS, Smooth and DASH ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Hybrid Delivery Approach Multicast Delivery Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol DISTRIBUTION / CACHING ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery MULTICAST HTTP/UDP protocol Intelligent Prepositioning Peer Assisted Delivery Vast majority of OTT traffic today is unicast, Multicast is typically enabled within a network. Usage: Live events (sports, news, prime time) VOD Exclusivity Launch? Approach: Specific telco agreement Platform software upgrade ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery INTELLIGENT PRE-POSITIONING Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol Demo with Qualcomm #CES2014 : Smart Gateway Ability to define policies to proactively push content in a local cache Usage: Subscribed video channel Hot tail / Popular content Approach: Gateways, but also game consoles, set-top-boxes, Blu-ray players, connected TVs … Spreading content ? ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery PEER ASSISTED DELIVERY Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol Get video from your peers instead of a server Efficient architecture for live and popular VOD content Usage: Todays adaptive segmented formats (HLS, HDS, Smooth, DASH) lend themselves nice to peer assisted delivery Approach: Large Experience with NetSession Software embedded into the devices “Turn consumer electronics into video nodes”(5) WebRTC opens up the ability for installation-free p2p solutions ©2014 AKAMAI | FASTER FORWARDTM
Multicast Delivery HTTP / UDP Protocol Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol This new protocol prevents packet loss and latency by using(6): Hybrid HTTP/UDP Transport Protocol Forward Error Correction Advanced Congestion Control Approach: • Platform integration • SDK : Android, iOS, Web App layer integration Initial Results • ½ the startup time • 2x – 5x the bit rate • 10x fewer rebuffers Service layer integration ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Applied Situationally Multicast Delivery Intelligent Prepositioning Peer Assisted Delivery HTTP/UDP protocol DELIVERY / CACHING Devices Connectivity Context Content ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Applied Situationally Home 3G/4G Public Wifi Caching ✔ ✔ ✔ Multicast ✔ ✖ ✖ Intelligent Prepositioning ✔ ✖ ✖ Peer Assisted Delivery ✔ ✖ ✔ HTTP/UDP ✖ ✔ ✔ ©2014 AKAMAI | FASTER FORWARDTM
CDN OTT / Conclusion & Challenges Next generation platform will be a combination of : 1. “Larger” footprint 2. Technical Delivery Diversity Challenges are : ISPs agreement and business model Technologies combination Transparency for users QoS / QoE Analytics ©2014 AKAMAI | FASTER FORWARDTM
Thank You ! Julien Privé / Senior Solutions Engineer firstname.lastname@example.org
LINKS (1) IHS http://money.cnn.com/2012/03/22/technology/streaming-movie-sales/ (2) Akamai State of the Internet Q2 2013 http://www.akamai.com/stateoftheinternet/ (3) NPG Group https://www.npd.com/wps/portal/npd/us/news/press-releases/internet-connecteddevices-surpass-half-a-billion-in-u-s-homes-according-to-the-npd-group/ (4) Wall Street journal http://online.wsj.com/article/PR-CO-20140106-902968.html (5) Beet.TV http://www.beet.tv/2013/12/akamaicisco.html (6) IBC2013 http://fr.slideshare.net/kfostervmx/multi-network-forum-ibcakamai-final ©2014 AKAMAI | FASTER FORWARDTM
Streaming Media Magazine ... The same hybrid approach, ... Featured Articles: The State of OTT Content Delivery 2013.
PeerApp to Present New Video and Content Delivery Approach for Monetizing OTT at ... to monetize OTT content delivery by ... Yahoo Finance.
Is Over-the-Top the Future of PayTV? ... OTT delivery is now widely ... will see a hybrid system of delivery.
The Future of OTT TV Advertising, 2014-2020. Non-Member Price: ... The delivery of OTT TV — that is, ... OTT TV advertising is a bit of the hybrid.
The hybrid approach: ... delivery of OTT services. Improvements in ... virtually any content from OTT partners with
Content delivery networks ... With the advent of OTT delivery and service ... OTT technologies and strategies for broadcasters 9
OTT Multiscreen Solutions ... Content owners and new entrants in the OTT industry are aiming to reach more end ... Plug & play delivery with a short ...
Vidiator and Verimatrix Multi‐Screen OTT ... 1.3 OTT Content Delivery ... codecs and formats with IPTV, DVB and hybrid ...
IPTV survival in the OTT age. ... uninspiring selection of content. OTT ... adopt a hybrid TV approach that combines a top-tier user experience ...