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Hy! demo - case study

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Information about Hy! demo - case study
Entertainment

Published on February 25, 2014

Author: screemo

Source: slideshare.net

Description

During their demo day in January 2014, hy! selected SCREEMO to be their digital interaction partner, in order to take the overall experience of the demo day to the next level by using the audience smartphones in real time.
The hy! demo day featured 24 startups presenting in front of an audience of entrepreneurs & investors. Teaming with SCREEMO allowed hy! to create a cutting edge, unique hy! branded voting experience to select the 3 winning startups by the audience at the event. hy! got the audience more involved and entertained, and received valuable data regarding the interactions.
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SCREEMO hy! case study During their demo day in January 2014, hy! selected SCREEMO to be their digital interac on partner, in order to take the overall experience of the demo day to the next level by using the audience smartphones in real me. The hy! demo day featured 24 startups presen ng in front of an audience of entrepreneurs & investors. Teaming with SCREEMO allowed hy! to create a cu ng edge, unique hy! branded vo ng experience to select the 3 winning startups by the audience at the event. hy! got the audience more involved and entertained, and received valuable data regarding the interac ons. Objec ves hy! wanted an innova ve experience to create a unique demo day by using real me engagement with their audience and smartphones. Addi onally, hy! desired to run a designed, easy to use and accurate selec on process involving the audience with high engagement. Finally, hy! wanted to brand themselves as unique, advanced and highly crea ve in the field of technological conferences. The Interac ve experience Live Vo ng where the audience is the judge of the compe on. Each person could vote using their Smartphone for one of the 24 startups compe ng, the votes were shown in real me on the main screen of the event to increase the engagement. The web app, and the main screen were fully hy! branded, crea ng a hy! look and feel, coherent with the brand language. Once vo ng took place, the interac ve screen presented the three winners automa cally in real- me. Results A total of 338 votes were submi ed out of 500 par cipants in event, resul ng in a very high engagement of 68%. The hy! branded vote achieved their goals with an easy to use experience that involved the audience in a smooth, fun and engaging manner and generated accurate & measurable results as can be seen in the infographics on the next page. C SCREEMO 2014 Photo credits: Gruendermetrolpole-berlin.de & Heisenberg Media

SCREEMO STATTBAD WEDDING LOCATION Established 1907 Closed 2001 Re-opened 2009 hy! DEMO 18-19 2014 Supporting innovation & entrepreneurship TOTAL VOTES WINNERS 36 500 PARTICIPANTS 8 ACCELERATORS 338 Votes 35 ~10.3% Votes Exhibition Pool ~10.6% Votes 24 STARTUPS 27 ~8% Demo Pool VOTES PER ACCELERATOR ~14.1% ~13.2% ~10.3% ~18.2% ~14.3% ~12.3% ~3.9% ~13.7% 2 3 1 Background photo credit: h p://www.flickr.com/photos/streetart-berlin/5280393366/in/photostream/

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