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Hummingbird algorithm update

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Information about Hummingbird algorithm update
Marketing

Published on February 17, 2014

Author: CodyCJensen

Source: slideshare.net

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Hummingbird Algorithm Update Detailed What is it? Google has announced that it has implemented a new search algorithm: Hummingbird. Think of a great classic car that has run well for many years, with upgrades along the way to make sure the engine is amazing. One day you realize that the car is just going to need a new tricked out engine. So you build and refine that engine to be everything that made the old engine fantastic along with all the new things that will make it better, faster, and more powerful. Then, once you are satisfied, you swap out the engines and voila – you have the best car ever! This is what Google has done with its search engine algorithm in order to provide searchers with the best possible results. If you love Bing and this seems pretty intense, don’t worry! I am sure Bing will be sure to try and follow in due time. According to Danny Sullivan at Search Engine Land, “Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words” (Sullivan, 2013). This update occurred without announcement. This means that we, and other leaders in digital marketing, don’t have specific before-and-afters of Google results pages for indepth analysis. At the time of Google’s announcement some examples were given for basic illustration. Danny Sullivan had these examples, and I would highly recommend reading his article. He had one on one time with some of the major developers at Google and his insights are wonderful. What Hummingbird is not Do you wake at night from nightmares of Google animals, such as Pandas and Penguins? If you do, then you join millions of business owners and marketers whose livelihood hinges on Google’s decisions to update the algorithm to harm or favor various sectors, marketing styles, and so forth. The good news is that Hummingbird is no such update. Panda, Penguin, and other such updates were changes or additions to the old algorithm (mostly punishing content already out on the internet), while Hummingbird is a totally new search engine algorithm.

When was it released Although Google announced this update around September 26, 2013 Google said it started using Hummingbird about a month ago (the beginning of September). After conducting an analysis of traffic and rankings for a sample set of nearly 200 websites 180Fusion is managing across different industries, we have seen no significant negative impact. What are the implications The digital marketing world is actively working to determine what the actual implications will be from Hummingbird. Google has no official press on Google.com (as of September 30, 2013) that can provide direct insight and information regarding the specifics of this massive overhaul. With no negative impacts on the websites we monitor, we take the stance that this will be an algorithm update that not only improves search results, but allows companies to more effectively pursue quality content marketing (on their websites and on other web properties). Google has continually pushed the concept that content is king, and it seems that this algorithm update only further substantiates their propaganda.

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