Humming bird update ppt

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Information about Humming bird update ppt

Published on March 4, 2014

Author: commercialoffice


Hummingbird Update: Hummingbird Update By Rajeev Ranjan Introduction: It’s the name of Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird”  The new search algorithm that Google is using, one that Google says should return better results. Google told the name come from being “precise and fast.” Google started using Hummingbird about a month ago, it said. Google only announced the change last week. Introduction Hummingbird Algorithm: Hummingbird Algorithm Hummingbird still uses Panda and Penguin, as well as other “old parts” from the previous search algorithm, but it’s an entirely new system. Google as a car, where Hummingbird is the brand new engine in that car (which will still have a lot of similar components from the old engine) is a great way of thinking about this change Many of the pieces are still the same but the technology has been updated for a modern search world Google growth: Google growth Hummingbird update…: Hummingbird update… Panda and Penguins update adjusted a pre-existing formula to knockout low-quality contents and links. Hummingbird appears to be an update underlying engine-along the lines of Google's increased ability to map synonyms over time. It is similar to Google’s caffeine update, which made indexing faster and put a higher premium on pages that are more recent. It still include many old factors like PR but will be more effective at including newer items like schema and semantic Mark up. Changes…..: Changes….. First, Google has increased its ability to deal with complex search queries which means that it also has got better at indexing entities in Web documents. Second, it has got a lot better at relationally linking search queries and Web documents which means that its Knowledge Graph must be considerably enriched.” Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account, rather than particular words. What type of “new” search activity does Hummingbird help?: What type of “new” search activity does Hummingbird help? Hummingbird better focus on the meaning behind the words. It may better understand the actual location of your home, if you’ve shared that with Google. It might understand that “place” means you want a brick-and-mortar store. It might get that “ iPhone 5s” is a particular type of electronic device carried by certain stores. Knowing all these meanings may help Google go beyond just finding pages with matching words. So what does this mean for your business and all the SEO you have done?: So what does this mean for your business and all the SEO you have done? All that work that you have been doing on your website recently, building links, exploring social media, creating landing pages or whatever other techniques you may be using to improve your SEO, is that all for nothing now? No not at all, Google have said there is nothing new or different that publishers or SEOs need to worry about. Google still expects websites to have original, high-quality content that is relevant. Methods that have been important in the past still remains important today, the new algorithm just allows Google to process your searches in a new and better way. Impact & Considerations….: Impact & Considerations…. Increase the details of article and Product-level content:- As Google is more intended toward intent and meaning behind search phrases, a high level of detail in content is needed. Especially for pages targeted toward longer-tail term-opens increased opportunities to rank for a wider range of terms. To provide Google with content that can be matched s wider ranges of search phrases. Expand Content…: Expand Content… Developing deeper catalogs of meaningful content that can put a brand to be answer of wide range of query. Integrating user generated content i.e whether adding reviews to pages or allowing wider posting by visitors, which can not only help to enhance the reach of current pages but more quickly expand content catalog-while keeping content fresh. Include markup on pages and templates: Include markup on pages and templates Hummingbird comes on the heels of Google’s efforts to encourage sites to include semantic mark up-specifically mark up in content to identify data more thoroughly and create connections to wider concept. We should use semantic markup to our sites or make use of Google webmaster tool “data highlighter” as a temporary alternative. unless we will be steps behind those who are and gap will growing fast. Post content as answers to questions: Post content as answers to questions Long tail queries and question based informational searches makes a tremendous amount of search volume collectively. While many brands focus on searches that are tied to direct response, answering question that shopper and audience asking-even those who tangentially related to what you ultimately want them to consider buying-can act as huge draw for visitor and exposure In brief we need to develop content related to query-based search, long-tail concepts, and wider content base that looks beyond immediate direct response. Optimize for mobile user..: Optimize for mobile user.. In addition to supporting semantic search, the ability to better parse voice commands and questions should add further attention to optimizing your site for mobile search (via Google’s recommended base platform for responsive design website) and to developing content that can attract and enable mobile-specific searchers(who tend to use phrases that are more localized in nature).

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