Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer

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Information about Human-Centered Design +Acumen Course Presentation by Sean Hewens,...
Design

Published on March 27, 2014

Author: London4acumen

Source: slideshare.net

Description

Designer Sean Hewens from IDEO.org presented the +Acumen Human Centered Design for Social Innovation course at the London Business School. This is a must read if you want to take the free course (registration ends on March 31st) or want to learn more about the HCD approach.

Register here: http://plusacumen.org/courses/hcd-for-social-innovation/

MY NAME IS SEAN.

1. IDEO.ORG + HUMAN-CENTERED DESIGN (HCD) 2. +ACUMEN 3. AMPLIFY 4. QUESTIONS? AGENDA

Human-centered design is a process that begins with gaining deep empathy for a customer’s needs, hopes and aspirations for the future.

We are a human-centered design firm. We are inspired by people.

IDEO HAS USED HUMAN-CENTERED DESIGN TO TACKLE PROJECTS ALL AROUND THE WORLD.

the first laptop

school lunch

a government department

a toilet social enterprise

a few years ago, we started to see the potential for what human-centered design and the social sector could do together.

water + sanitation agriculture health finance gender community OUR FOCUS AREAS

A FEW IDEO.org PROJECTS

IDEO.org FELLOWSHIP

ADVISORY BOARD MEETING March 18, 2014 HCD TOOLKIT

+ACUMEN COURSE

7 KEYS TO PRACTICING GOOD HUMAN-CENTERED DESIGN

GET OUT THERE

1. USER INTERVIEWS 2. EXPERT INTERVIEWS 3. ANALOGOUS EXPERIENCES 4. IN-CONTEXT IMMERSION A FEW EXAMPLES OF HOW WE “GET OUT THERE”

TALK TO EXTREMES

1. SINGLE MEN + CHEFS 2. SOLAR GURU + OFF-THE-GRID-KENYANS 3. BAREFOOT RUNNERS + CROSS DRESSERS SOME EXTREME USERS WE’VE SPOKEN WITH RECENTLY

UNDERSTAND AND OBSERVE

WORK WITH OTHER DISCIPLINES 4

CONSIDER THE SYSTEM 5

MAKE IT VISUAL 6

MAKE IT VISUAL 6

PROTOTYPE EARLY + OFTEN 7

RUNNING WATER = BIG MESS

PROTOTYPE EARLY + OFTEN 7 I’LL CARRY MY OWN WASTE

ACTUALLY, I’LL PAY SOMEONE ELSE TO EMPTY MY TOILET.

DEEP BREATH

OUR DESIGN CHALLENGE How might we help the social sector & international development become more human-centered?

a few design constraints ! 1. design consulting will always have a limited reach 2. workshops not so scalable 3. IDEO.org is small

+ACUMEN

5 PRO TIPS FOR ROCKING THE COURSE

5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014).

5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there.

5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really.

5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really.

5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really. 4. do the course at your own pace. but don’t be so darn slow that you lose momentum. or miss out on the Google+ community.

5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really. 4. do the course at your own pace. but don’t be so darn slow that you lose momentum. or miss out on the Google+ community. 5. find the right space.

DOUBLE DEEP BREATH

How might we help the social sector & international development become more human-centered?

How might we help the social sector & international development become more human-centered + collaborative?

AMPLIFY IS…

10 challenges over 5 years. AMPLIFY IS…

10 challenges over 5 years. Each tackling a crosscutting international development topic. AMPLIFY IS…

10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + AMPLIFY IS…

10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + IDEO.org design support + AMPLIFY IS…

10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + IDEO.org design support + pipeline to scale. AMPLIFY IS…

Challenge #1 is… “How might we make low-income urban areas safer and more empowering for women and girls?”

2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify...

2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify... include more NGO’s, funders, designers, social entrepreneurs and educators in a collaborative and open innovation process?

2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify... extend the collaborative innovation process to developing 
 world communities?

Focus on reaching the Amplifiers within these networks.

HYGEIA MICRO-INSURANCE (HEALTH) FAT (Feminist Access to Technology) Delhi, India

Don’t reinvent the technology.

Breakthrough + IVR (Integrated Voice Recording) India

QUESTIONS?

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