Human Centered Design

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Information about Human Centered Design
Design

Published on March 7, 2014

Author: ManikChoudharyPMIACP

Source: slideshare.net

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Human Centered Design

Human Centered Design(HCD) Manik Choudhary, PMI-ACP, CSP, CSPO, PSM-1 manikchoudhary99@gmail.com

Disclaimer  These are my personal opinions on the subject and in no way represent that of my employer.

How might we solve water problem in rural India?

Empathy !! http://www.youtube.com/watch?v=cDDWvj_q-o8

GE – MRI Machine http://www.youtube.com/watch?v=jajduxPD6H4

What is Human Centered Design ?  Human-centered design is about believing you can make a DIFFERENCE, and having an intentional PROCESS in order to get to new, relevant SOLUTIONS that create POSITIVE IMPACT. How might we design a cook stove that reduces the amount of smoke inhaled by the user? How might we design a toilet for families living in areas with no sanitation infrastructure? How might we redesign the school lunch program for an entire city while providing for differences in individual schools?

Human-centered design is a mindset !!  HCD gives you faith in your creative abilities and a process for transforming difficult challenges into opportunities for design.  It’s Human-Centered   It’s Collaborative   Several great minds It’s Optimistic   Empathy and Understanding of needs We can all create change—no matter how big a problem It’s Experimental  Fail and to learn from your mistakes

HCD - an approach any challenge !!

Why Research ? Source - Inc. Startup

Design Thinking Source - http://www.khoslaventures.com/design-thinking/

Design Thinking DESIGN THINKING means creating INNOVATION by combining MULTIDISCIPLINARY TEAMS, creative SPACE and an iterative APPROACH.

Innovation Source – http://www.nextupasia.com/how-design-thinking-can-change-the-world/ Source - http://doctorpreneurs.com/archives/2280

Multi-Disciplinary Teams www.comakewith.us

Creative Space Source – bootcamp bootleg d. School

Iterative Approach *Source https://dschool.stanford.edu/groups/k12/wiki/17cff/

Iterative Approach Understand Observe Define Ideate Prototype Empathy Problem Space Solution Space Validate

Iterative Approach Understand Observe Define Ideate Prototype Empathy Problem Space Solution Space Validate

Design Thinking – Empathy Phase  Build Empathy Empathy Define  Pair up for interviews - Interviewer and Note taker  See through the eyes of your users  Steer with open-ended questions Ideate Prototype  Confirm, redirect, or stop conversation with Close Ended questions  Apply 5 WHY Techniques “There Are No Facts Inside Your Building, So Get Outside.”  Talk less, listen More Validation  Take photos , Collect artifacts  Write down your impressions Steve Blank, entrepreneur, author, and educator http://www.forbes.com/sites/kevinready/2012/08/28/a-startup-conversationwith-steve-blank/

Design Thinking – Define Phase Empathy Storytelling  Clustering  Personas  Task Flow Analysis  Define  Framework Ideate Prototype POINT OF VIEW Hypothesis about users’ needs Validation HMW Statement * Source - http://www.3d-innovations.com/blog/?tag=design-thinking

Synthesis Framework Source – Ideo HCD Tool Kit

Point of View and HMW Statement Source – bootcamp bootleg d. School

Design Thinking – Ideation Phase Empathy Define Source – bootcamp bootleg d. School Brainstorm Rule Ideate  Be Visual Validation  Defer Judgment  Go for Quantity  Encourage Wild Ideas Prototype  Go for Wild Ideas  One Conversation at a time  Build on the Ideas of Others  Stay Focused on topic

Design Thinking – Prototype Phase Empathy Define Ideate Source – bootcamp bootleg d. School  Physical  Storyboards  Wireframes  Acting  Interaction  Pretotyping Prototype Validation

Physical Prototype Source - http://www.wooga.com/2011/03/lego-prototyping/

Story Board Prototype Example storyboard from Arie Stavchansky, http://stavchansky.net

Acting / Role Play Prototype Source - http://static.wooga.com/wp-content/uploads/Lego-Prototyping-One-copy.jpg

Design Thinking – Validate Phase Empathy Test the Solution with a “demo” before Building the actual product* Define Ideate Prototype Validation * Source - http://lean.st/ * Source- Running Lean – Ash Maura

Des Source - https://novoed.com/designthinking/reports/166459

References      IDEO HCD Tool Kit Inc. Startup TLC Labs http://uxthink.wordpress.com/2010/01/10/apple-design-proces/ http://theleanstartup.com/

Thank you !!      Manik Choudhary manikchoudhary99@gmail.com LinkedIn - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-psm/1/54/529 Slide Share - http://www.slideshare.net/ManikChoudharyPMIACP Twitter – #manikchoudhary9

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