Hudson retail hpcl proposal

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Information about Hudson retail hpcl proposal
Business & Mgmt

Published on February 27, 2014

Author: prateeksingh35



A presentation I made during my summer internship at HPCL for pitching HPCL's offering in a B2B environment.


HPCL- ABOUT US Our Vision:  To be a World Class Energy Company known for caring and delighting the customers with high quality products and innovative services across domestic and international markets with aggressive growth and delivering superior financial performance. The Company will be a model of excellence in meeting social commitment, environment, health and safety norms and in employee welfare and relations. Government of India enterprise, of Navratna Status Fortune 500, Forbes 2000 Company Annual Turnover of 1,69,011 Crores INR Marketing Network comprises of  13 zonal offices in Major Cities  101 regional offices

THE PROPOSAL HPCL has over 12000 outlets placed at strategic locations through out the country. Hudson Group, after entering into this agreement, could open its outlets and/or place its kiosks at any of these outlets through out the country. If ready space is not available, it may be made so, depending on the requirements of Hudson Group, and the availability of resources with HPCL. Just one agreement needs to be signed in order to gain access to all the spaces HPCL has to offer, all over India. We prefer fixed monthly rentals equaling to approximately 15% RoI.

WHY HPCL? Wide reach across the country More than 12000 retail outlets covering all major cities, towns and highways. A preferred fuel brand. Huge Captive Customer Base. High footfalls Fuelling stations- Retail outlet opportunities for Hudson Group- at strategic locations in all Major Cities Offering one stop shop to customers for their other-than-fuelling-needs.

VARIOUS NON-FUEL ACTIVITIES AT HPCL OUTLETS ATMs Eateries/ Restaurants Convenience Stores Specialty Stores Book Stores Gift Shops Florists Tyres, Batteries, Accessories Insurance Vehicle Care Centers

OFFERING We offer our captive customer base and our retail network Provide space for your store at our retail outlets Provide space for your product promotion at our Retail Outlets Provide space for visibility of your brand at our outlets Win-Win situation for your Company, HPCL and customers!

WHAT’S IN IT FOR HUDSON GROUP Location Number of Opportunities Range of Area Available (sq ft) Chandigarh 10 250-2400 JALANDHAR 7 300 DELHI 5 65-300 Shimla 4 130-225 Jammu 2 500-800 Panipat 4 300-500 Gurgaon 2 250-1200 Bhatinda 2 1200-1500 Refueling stations at strategic locations across India would help in your expansion Excellent reach and connectivity offered, as our retail outlets are at strategic locations, through out the country covering all major cities and highways Petrol Pumps witness high number of footfalls, excellent to increase your brand awareness.

WHY OPEN UP AT A PETROL PUMP AND NOT A CONVENTIONAL STORE? Petrol Pumps witness an incomparably high number of footfalls. It would boost your brand awareness immensely! Streamlining operations: Petrol pumps are adjacent to major and wide roads, unlike the conventional stores which are tucked away in the interior, sometimes inaccessible even by a two wheeler. Outreach: You would be closer to your customers, and the customers would be close to you. Coupled with the increased brand awareness, your sales should witness a spike. Security: Petrol Pumps are manned 24x7. Water and electricity connections are also stable and consistent. Petrol Pumps are landmarks themselves! People would name your store to help others navigate. This is the closest to word-of-mouth a store can get you!



CONTACT Prateek Singh (email: , Ph.: 9968596590) Summer Intern from IIM Raipur Trainee, ARB Division HPCL, North Zone Regional Office Under the Guidance of Mr. P. P. Ganguly (email: , Ph.: 9899570650) Chief Manager, Allied Retail Business (ARB), Branding and Training Hindustan Petroleum Corporation Limited North Zone Regional Office

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