Published on March 6, 2014
Secrets to a Strategy?
Marketers rank webinars as their 3rd most effective content marketing tactic. *2013 CMI/Marketing Profs study
61% of marketers feel webinars are an effective content marketing tactic. *2013 CMI/Marketing Profs study
Inbound Marketing Manager Strategy?
Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets #webinarsuccess
The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets #webinarsuccess
Example Webinar Project Plan Develop project plan 6 to 8 weeks prior Finalize topic, title, abstract and speakers 6 weeks prior Setup registration page 4 to 6 weeks prior Begin ongoing promotion 4 to 6 weeks prior Send email invites 15 days prior. Draft slides 2 weeks prior 1 week prior Final slides 2 to 3 days prior Send reminders 2 days prior Pre-conference with speakers 30 minutes prior Edit recording This Webinar Project Plan will be sent to all attendees. Timing Full rehearsal and event dry-run No Need to Copy This. Task Within 24 hours after Send follow-up emails and begin sales outreach Within 24 hours after Promote on-demand recording Ongoing #webinarsuccess
A well targeted webinar audience is an engaged webinar audience. #webinarsecrets #webinarsuccess
eBook Video Webinar Strategy? #webinarsuccess
Online Video Youtube. Vimeo. Embeddable. #webinarsuccess
Slideshare Pro Account Forms, Analytics & APIs. Embeddable. #webinarsuccess
Downloadable Strategy? Ebooks & Guides. Transcripts (SEO). Whitepapers. #webinarsuccess
Blog Content Webinar Blog series. Webinar Recording. Speaker(s) post. #webinarsuccess
How many movies has Nicolas Cage been in? Strategy? • • • • • 10. 100. Too many. Not enough. National Treasure deserved an Oscar Nomination. #webinarsuccess
Keep it Your audience, on average, is willing to give you an hour. Make it worth their time. #webinarsuccess
Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess #webinarsuccess
Recording Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess #webinarsuccess
Learn the secrets to successful webinar production by watching "Secrets to a Successful Webinar" brought to you by HubSpot and ReadyTalk. We will teach you ...
HubSpot and ReadyTalk have partnered to walk you through webinar production from start to finish to help you make your next webinar a success.
Why webinars are a powerful marketing tactic Tips on making your webinar flawless How to repurpose webinar content to get more leads long-term As a leading ...
See here for upcoming webinars from industry leaders such as MarketingProfs, ON24, Hubspot, ReadyTalk, and more. ... Secrets to a Successful Webinar from.
... traffic during a webinar hosted by HubSpot with salesforce ... Hubspot Webinar R6 Analysis ... ReadyTalk Webinar - Secrets to a Successful Webinar.
« ReadyTalk Blog › 5 Things Every Marketer Can Learn from ... “The Secrets to Success ... The goal of HubSpot’s webinar was to generate as many ...
This webinar is now ... we’ll show you what it takes to build a successful website that generates a never ... Office Max, HubSpot, Rolls ...
(Source: ReadyTalk) ... LEARN THE SECRETS OF THE WORLD’S MOST SUCCESSFUL WEBINAR HOSTS: ... © 2016 Webinar Effect. ...