Published on March 6, 2014
Secrets to a Strategy?
Marketers rank webinars as their 3rd most effective content marketing tactic. *2013 CMI/Marketing Profs study
61% of marketers feel webinars are an effective content marketing tactic. *2013 CMI/Marketing Profs study
Inbound Marketing Manager Strategy?
Plan your webinar content, promotion, follow-up & reuse 6 to 8 weeks ahead of time. #webinarsecrets #webinarsuccess
The average webinar requires 15 to 30 hours of work, minimum. #webinarsecrets #webinarsuccess
Example Webinar Project Plan Develop project plan 6 to 8 weeks prior Finalize topic, title, abstract and speakers 6 weeks prior Setup registration page 4 to 6 weeks prior Begin ongoing promotion 4 to 6 weeks prior Send email invites 15 days prior. Draft slides 2 weeks prior 1 week prior Final slides 2 to 3 days prior Send reminders 2 days prior Pre-conference with speakers 30 minutes prior Edit recording This Webinar Project Plan will be sent to all attendees. Timing Full rehearsal and event dry-run No Need to Copy This. Task Within 24 hours after Send follow-up emails and begin sales outreach Within 24 hours after Promote on-demand recording Ongoing #webinarsuccess
A well targeted webinar audience is an engaged webinar audience. #webinarsecrets #webinarsuccess
eBook Video Webinar Strategy? #webinarsuccess
Online Video Youtube. Vimeo. Embeddable. #webinarsuccess
Slideshare Pro Account Forms, Analytics & APIs. Embeddable. #webinarsuccess
Downloadable Strategy? Ebooks & Guides. Transcripts (SEO). Whitepapers. #webinarsuccess
Blog Content Webinar Blog series. Webinar Recording. Speaker(s) post. #webinarsuccess
How many movies has Nicolas Cage been in? Strategy? • • • • • 10. 100. Too many. Not enough. National Treasure deserved an Oscar Nomination. #webinarsuccess
Keep it Your audience, on average, is willing to give you an hour. Make it worth their time. #webinarsuccess
Contacting webinar leads within 1 hour equates to 60x higher conversion rates. #webinarsuccess #webinarsuccess
Recording Edit your recorded webinars. 60% of online video views click away in the first 120 seconds. #webinarsuccess #webinarsuccess
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