HP Crisis

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Information about HP Crisis

Published on February 28, 2014

Author: jordhy

Source: slideshare.net


Managing a global PR crisis using online tools and sophisticated sentiment analysis. Several business management tips as well

HP PR Crisis Corporate Communication Project Jordhy Ledesma Gonzaga de Bastida Zubiria Maximiliano Figueroa Yi Yang Qingmi (Jenny) Wang

Agenda • Introduction • Tablet Crisis • WebOS Crisis • PC Announcement • The New CEO • Summary Corporate Communication

Touch Pad Corporate Communication

HP PalmTouch WebOS Tablet  July 2011 – First HP tablet running WebOS system  Watch YouTube videos  What do you think of the tablet? How does it compare with competitors such as Apple? What suggestions do you have?  August 2011 – HP announces that it will discontinue operations from WebOS devices. Corporate Communication

PC Announcement  February 2011 – CEO Leo Apotheker says that the PC division brings a huge competitive advantage for the company  August 2011 – HP announces that will spin off their PC business to concentrate in more profitable sectors such as software.  October 2011 – New CEO Meg Whitman confirms that HP will keep their PC division 20% Why? Share price 20% down the day of the announcement  Inconsistency  Many bad decision in a short period of time  Hardware is the core business of HP  2005 IBM’s situation is not comparable It creates doubts in the markets Corporate Communication

HP’s New CEO: Meg Whitman HP Is Not Apple, Meg Whitman Is Not Steve Jobs, But Here's Why We’re Bullish Anyway Meg Whitman Biography (3 min video) Corporate Communication

Crisis Management Well Done Tablet • no so much… WebOS • ? PC • Leading change to company strategy Not so well • Inconsistent communications caused confusion • Very slow response to questions • Eat their own words • ? • Inconsistent strategy Corporate Communication

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