Published on March 12, 2014
How Web RTC is altering the landscape for mobile Unified Communications and BYOD Carlos Aragon
2 GENBAND Confidential and Proprietary Carlos Aragon Sr. Manager Applications Solutions Marketing at GENBAND Telecommunications Engineer from Universidad Politécnica de Madrid 17 years of Telecoms experience - worked for Nortel and Ericsson
3 GENBAND Confidential and Proprietary The Web Changes Everything ? Unified Communications Ease of Access = More Usage and Productivity What Do You Think?
4 GENBAND Confidential and Proprietary WebRTC Is a Disrupting Technology Source: WebRTC Outlook 2014 (WebRTC World and PKE consulting)
5 GENBAND Confidential and Proprietary Why WebRTC Complements Unified Communications Designed for Web Developers = Innovation APIs allow for easy prototyping = Faster Time To Market Enterprises can develop their own applications on top of UC capabilities Third parties can add value to your UC capabilities
6 GENBAND Confidential and Proprietary6 GENBAND Confidential and Proprietary6 GENBAND Confidential and Proprietary Enterprises Know the Building Blocks ! Over 30% of Fortune 500 companies are taking advantage HTML5 as of July 2013 ! Few Enterprises have developers that can use SIP + RTC ! Many Enterprise IT departments have developers that can use REST APIs Logic and Interactivity Presentation and Style Content + + Integrate UC capabilities with Enterprise Apps Web based UC client for remote employees Allow customers to call sales/support from Enterprise Website Monitor web visit and proactively offer video call with agent Anything that you can program within a web page!!! Real Time Communication Opportunities
7 GENBAND Confidential and Proprietary7 GENBAND Confidential and Proprietary Enhancing Enterprise UC with a WebRTC Gateway Enterprise UC Services Telecom Application Server Uniﬁed'Communica.ons' Services' Voice Messaging Video calling Conferencing Integrated / Federated with Social Networks RESTAPIS Vertical Market Applications Extending The Reach Of The Enterprise Network Service Continuity Out of region services A rich web experience WebRTC Gateway SIP
8 GENBAND Confidential and Proprietary8 GENBAND Confidential and Proprietary WebRTC-Based UC Solutions Are Already Available WebRTC UC Client Click-to-Call from email Call agent from Website Web Based Contact Center
9 GENBAND Confidential and Proprietary Reducing the Cost of Enterprise UC with WebRTC OPEX • No need to distribute, maintain or update clients • Reduced issues with locked-down desktops • No issues with Windows versions, Mac or other Operating Systems • Soon to be available for tablets and mobiles CAPEX • WebRTC as multimedia complement of desk phone, no need to replace with new videophones • Hosted options provide a monthly per-user charge with no investment on PBX • WebRTC is cloud-ready from inception
10 GENBAND Confidential and Proprietary WebRTC – A perfect fit for cloud-based UC ! Unified Communication Capabilities and WebRTC gateway can be hosted in the cloud ! Integration with existing PBXs via SIP Trunks ! Allows also other features such as mobile UC clients for smartphones and tablets ! Makes the web another endpoint for the enterprise user Gateway App Server SIP HTTP Users can choose to use the device that better suits them at any precise moment
12 GENBAND Confidential and Proprietary Why WebRTC works for Enterprise UC? Let your enterprise users have video and collaboration with anyone in the world Compete in new markets with reduced costs of sales and customer support OPEX and CAPEX savings Extend the reach of your company presence beyond your enterprise network Provide a personalized user and customer experience
14 GENBAND Confidential and Proprietary The driving need for WebRTC 1000x Developers Rapid Standards Web Speed Immersive VS.SIP VoIP High Barrier to Entry • Need to know a lot to set up a call end to end • Thousands of SIP knowledgeable people in the world • Fewer Experts Few functions can be implemented without writing new standards • Need client(s) and server(s) to support same feature • MANY people needed to agree on standards and process takes too long Came from the Telcos for the Telcos • standard interconnection approach used because fee structure and regulations required it to be that way Never Became Immersive Low Barrier to Entry • Tens of millions of web developers can access and create communications Only the browser vendors need to agree on standards Feature rich clients need only a browser… …ending the “app store” walled garden… …and PC Client compatibility issues
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