How we built the most effective business facebook page in ireland

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Information about How we built the most effective business facebook page in ireland
Social Media

Published on March 11, 2014

Author: NiallDevitt1

Source: slideshare.net

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MyKidsTime.ie is a listings website for parents and their children in Ireland. I’ve been working with and advising CEO and Founder: Jill Holtz on their Facebook strategy for around 4 years. In that time, this Irish company has built an incredible Facebook presence. They are using the platform for both B2C and B2B, generating sales and new customers and all while continuing to drive massive levels of new fans and engagement.

How We Built The Most Effective Business Facebook Page In Ireland? MyKidsTime.ie is a listings website for parents and their children in Ireland. I’ve been working with and advising CEO and Founder: Jill Holtz on their Facebook strategy for around 4 years.In that time, this Irish company has built an incredible Facebook presence. They are using the platform for both B2C and B2B, generating sales and new customers and all while continuing to drive massive levels of new fans and engagement. Mykidstime Facebook fans and engagement levels “Well done for an amazing success story. I don’t think I’ve ever seen PTAT figures like that before” - Ian Cleary of Razorsocial.com. To give some idea as to how successful Mykidstime are on Facebook, consider that according to Social Bakers - the best performing local Irish brand on Facebook is Lyons Tea:  Over 270,000 fans  Are growing by nearly 500 fans per week  And have a ‘People Talking About This’ (PHAT) of around 0.5% Mykidstime have:  Over 100,000 fans  Are growing by nearly 6000 fans per week  And have a PTAT metric that runs between 200 & 500% (The average is 2%) This is a small Irish business that hasn’t invested in Facebook ads to increase their fan base. Yet, they are now outperforming and overtaking Ireland’s most successful

brands – they’re competing with and beating companies with a much more significant Facebook marketing budget. Mykidstime Facebook traffic Depending on which report you read and in which industry you reside, Facebook should account for somewhere between 5 and 10% of your overall website traffic. Mykidstime Facebook traffic now consistently runs at 50-70% which is 10+ times the average and accounts for between 70,000 to 100,000 visits per month. Mykidstime Facebook commerce Mykidstime use Facebook to get advertisers for their website, publications and newsletters. Last year, they launched the Mykidstime Store and used Facebook to secure their first 15 suppliers/customers. Now, they regularly get multiple sales per Facebook product update for their Store customers. Why have Mykidstime been so successful on Facebook?  Passion - Jill and her team were not only passionate about Mykidstime, they were also passionate parents. They were ideally placed to understand what it was that would attract other parents to become part of their Facebook community.  Strategy -Quantifying an ROI from social media is only possible after you’ve developed a strategic plan that will make measurement both clear and easy. Initially, we worked hard to ensure that the Mykidstime Facebook strategy aligned perfectly with the overall goals of the business.We then sought to measure the effectiveness of this strategy, and refine our tactics in an effort to build higher and higher levels of engagement on Facebook.  Engagement – Understand how Facebook works and you will quickly grasp how fundamental achieving engagement is to the success of any Facebook strategy.

While engagement in of itself won’t necessarily drive ROI, it will open the doors to those opportunities that will. That’s why engagement always needs to be a primary objective and motivator when it comes to Facebook marketing. Your Facebook engagement levels need to be built upon, day after day and piece by piece. Mykidstime have invested years in this regard and now enjoy a significant portion of their Facebook posts going viral.  Growth (Organic) - Many Facebook experts would have you believe that organic fan growth is now almost impossible because of changes to the EdgeRank algorithm, and that new fans need to be paid for via Facebook advertising. Mykidstime prove that this is not the case but that you do need to be able to build a very highly engaged page to sucessfully continue to drive organic fan growth.  Content - Content is the key ingredient towards building an effective Facebook presence. Mykidstime have a developed a comprehensive Facebook content plan and schedule that includes different types of content. Each content type is created with a different goal in mind i.e. 1) website traffic, 2) engagement, 3) leads, 4) sales etc. Achieving the right content type mix (and schedule) is critical when it comes to optimising on the overall effectiveness of the Facebook strategy and getting it right is both an art and science.  Execution – It’s amazing how many people and businesses are prepared to give up on Facebook easily, with Mykidstime this was definitely not the case. While they may not have invested significant monies, Jill and the Mykidstime team have invested significantly in understanding the platform, creating great content and building their community. As someone who has working and learned with them, and for an extended period of time – I’ve seen first-hand the amount of work and thought that goes in. They are now on the verge of taking both their Facebook community and their business onto the international stage and it’s been an absolute pleasure to watch them evolve and grow to this point. Images: ”Mykistime/Facebook“ Connect: W: Website LI: LinkedIn T: Twitter FB: Facebook G+: Google

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