How to write a stunning advertorial

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Information about How to write a stunning advertorial
How-to & DIY

Published on March 7, 2014

Author: writeawriting



Learn How to write a stunning advertorial

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How to Write a Stunning Advertorial Many of you have dreams of making money with your blogs. There is no harm in doing this and if done correctly can be a great way to bring in a nice income. There are a variety of ways to make a living from your blog. However, one of my favorite ways is through the use of advertorials. “Advertorial: an advertisement that imitates editorial format.” Read More 7 Steps to Creating a Winning Advertorial Step 1: Know the Publication & Know Your Audience. If you are getting ready to write an advertorial for the first time for a publication or company it is important that you learn about said company or publication. Read their publication and make notes about the content’s target audience and who is reading it. You will be able to clearly figure out if their publication is for stay-at-home moms, techy-folks, artists, business owners, parents, etc. Here are a few questions you should ask yourself as you review their publication or company. Read Questions Here Step 2: Define Your Subject When you write an advertorial it is almost always about one subject or topic – and for good reason it keeps people’s attention. As you begin to develop what your ‘subject’ will be for your article, think about what is it you’re selling or sharing with your audience. Is it very specific to a company or is it a product? Are you aiming to drive people to a try it for a trial period or to buy it out right? Are you trying to accomplish something else with your advertorial? Read More Step 3: Focus on Benefits Not Features Benefits and features are two things that often get mixed up. Knowing the different will help you share and sell your product or service in your article better. Here are benefits and features defined: Benefits – A benefit is something of value or usefulness. Features – A feature is what your product or service has or does. It is a characteristic that is a quantifiable and irrefutable fact. See example

Step 4: Include an Appropriate Title + Photos + Quotes If there is anything you want to do to tie your article together it all comes down to your title, photos and quotes. These three elements are essential to drawing in your readers but also keeping them. Read More Step 5: Connect Your Message to Real Life This goes back to step 3, make sure you are talking to your audience about benefits; then whenever you have the opportunity, tie that benefit to a real life event or story because it will make it real for people. There is nothing like listening to someone try to sell you something and you can see right through them because they fail to capture your attention by failing to speak to your experiences and needs. Step 6: Think About Your Audience’s Next Step – Contact Whatever you do make sure you have contact information at the bottom of your article but leave off the price. This can be in the form of a website, email address, phone, etc. The more you are able to provide your audience the more trust-worthy the product or service you are trying to sell will become. See More Step 7: Close with a Call to Action This might sound counter intuitive but remember that this article is a sales pitch in essence so your job is to make sure to tell your readers what they need to do, when and where they need to go. When you tell them, the likelihood of them doing what you asked increases by 70%. Related Articles:    Use Of Brackets In English Grammar And Punctuation What Are Adverbs? Learn How To Write Numbers In English E-book by writeawriting An Ultimate survival guide for Writers, Bloggers, Social Media Mavens, Business Experts and Marketing Guys. Follow us on

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