How to Write a Gov't Blog Post

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Information about How to Write a Gov't Blog Post
How-to & DIY

Published on December 20, 2008

Author: levyj413

Source: slideshare.net

Description

Have you been invited to blog? Blogging is personally sharing your own stories and experiences, and trying to engage readers in a "conversation" through comments. This training will cover writing a blog entry for EPA's "Greenversations" blog (http://bog.epa.gov) such as what we look for, writing style, length, and in general how the blog works, and what a blog is not (it's not, for example, regurgitating fact sheets or programmatic information as posted on epa.gov).

Gov’t Blogging How-To: Not just another news release

Blogging at EPA: Then Flow of The River Author: Deputy Administrator Marcus Peacock Subject: Managing EPA Launch: July 2007 Whole new tone and style for gov’t All Marcus: no ghost writing Posted 2-3 times/week Archived at http://epa.gov/flowoftheriver/

Author: Deputy Administrator Marcus Peacock

Subject: Managing EPA

Launch: July 2007

Whole new tone and style for gov’t

All Marcus: no ghost writing

Posted 2-3 times/week

Archived at http://epa.gov/flowoftheriver/

Flow of the River: Launch Post For extra credit, identify all the words that would give hives to traditional public affairs

Flow of the River: End Ended on Earth Day (April 22) 2008 to make way for new blog

Blogging at EPA: Now Greenversations Authors: about 30 people, including Marcus Any EPA employee can write Posted, comments moderated by public affairs Reviewed only for serious legal issues Subject: personal perspective on EPA’s work Launch: April 2008 Still no ghost writing Daily posts

Authors: about 30 people, including Marcus

Any EPA employee can write

Posted, comments moderated by public affairs

Reviewed only for serious legal issues

Subject: personal perspective on EPA’s work

Launch: April 2008

Still no ghost writing

Daily posts

Greenversations: Why? Put a human face on the big blank box Share personal stories of environmental thinking (e.g., buying a car, gardening) Clue readers in re: breadth of EPA’s work Emergency response Research Partnerships Speak in a new way Supplement, not replace, other channels

Put a human face on the big blank box

Share personal stories of environmental thinking (e.g., buying a car, gardening)

Clue readers in re: breadth of EPA’s work

Emergency response

Research

Partnerships

Speak in a new way

Supplement, not replace, other channels

Greenversations: What? Three weekly features Question of the Week (Monday) Gets the most comments: usually 50 or more Some have received hundreds of responses Advertised to 55,000 news release recipients Science Wednesday Run by research/development office Bilingual Thursday English/Spanish were in same post, now split Managed by our Hispanic Liaison w/three writers

Three weekly features

Question of the Week (Monday)

Gets the most comments: usually 50 or more

Some have received hundreds of responses

Advertised to 55,000 news release recipients

Science Wednesday

Run by research/development office

Bilingual Thursday

English/Spanish were in same post, now split

Managed by our Hispanic Liaison w/three writers

Greenversations: How? Write 200-400 words Makes writing easier Emphasizes quick info, keeps readers interested Forces linking to deeper info Use personal stories ( another example ) Engages reader Shows we’re people with families, mortgages, etc. Shows how daily life intersects with environmentalism Use informal tone Think “party conversation” instead of “news conference” This is hard at first: not what you’re used to

Write 200-400 words

Makes writing easier

Emphasizes quick info, keeps readers interested

Forces linking to deeper info

Use personal stories ( another example )

Engages reader

Shows we’re people with families, mortgages, etc.

Shows how daily life intersects with environmentalism

Use informal tone

Think “party conversation” instead of “news conference”

This is hard at first: not what you’re used to

Greenversations: How? Share how your work and personal life connect Include graphics, videos, etc. Use humor appropriately Link to more detailed info (EPA and non-EPA) Share a 2-sentence bio Respond to comments Help people find you by creating tags

Share how your work and personal life connect

Include graphics, videos, etc.

Use humor appropriately

Link to more detailed info (EPA and non-EPA)

Share a 2-sentence bio

Respond to comments

Help people find you by creating tags

Greenversations: How? Don’t: Replicate news releases Dump fact sheets Have others write for you Get into sticky legal territory Regs under development Open enforcement cases Contradict or misrepresent EPA policy

Don’t:

Replicate news releases

Dump fact sheets

Have others write for you

Get into sticky legal territory

Regs under development

Open enforcement cases

Contradict or misrepresent EPA policy

Greenversations: Where Site: http:// blog.epa.gov RSS: http:// blog.epa.gov/blog/feed Twitter: http://twitter.com/greenversations Widget for question of the week: http://www.epa.gov/widgets/#qotw

Site: http:// blog.epa.gov

RSS: http:// blog.epa.gov/blog/feed

Twitter: http://twitter.com/greenversations

Widget for question of the week: http://www.epa.gov/widgets/#qotw

Greenversations: Comments Comments are moderated Simple, clear comment policy Be civil (don’t attack or use vulgar language) Don’t spam Stay on topic Otherwise, say what you want, including criticizing us

Comments are moderated

Simple, clear comment policy

Be civil (don’t attack or use vulgar language)

Don’t spam

Stay on topic

Otherwise, say what you want, including criticizing us

Contact info Jeffrey Levy Email: [email_address] Twitter: http://twitter.com/levyj413 If you’re interested in EPA Home page: http://www.epa.gov Twitter Main: http://twitter.com/usepagov News releases: http://twitter.com/usepanews Web updates: http://twitter.com/usepaweb

Jeffrey Levy

Email: [email_address]

Twitter: http://twitter.com/levyj413

If you’re interested in EPA

Home page: http://www.epa.gov

Twitter

Main: http://twitter.com/usepagov

News releases: http://twitter.com/usepanews

Web updates: http://twitter.com/usepaweb

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