Published on February 4, 2014
How to Use Visual Social Media to Tell Your Story Rebecca Corliss HubSpot
Today’s Agenda 1 The Visual Shift 2 Using Visuals as a Story Telling Tool 3 Exercise: Examining Visual Stories 4 [10-Minute Break] Lead
Today’s Agenda 5 1 Overview of Social Tools 6 2 Exercise: Telling Oceans’ Stories 7 3 Discussion: Telling Oceans’ Stories 8 4 Wrap Up Lead
1 THE VISUAL SHIFT
Averaging At 70% Pew Research 7
Pew Research 8
75% of American Fisheries Society members indicated that they use social media. Of those who use social media: • 87% use social media for networking • 76% communicate scientific findings with the public • 69% use it for constituent/public outreach 10
OPPORTUNITY: SOCIAL MEDIA SHIFT TOWARD VISUAL CONTENT.
Began with Facebook
` Past Past
Our Takeaways: Social networks are a vastly used communication tool, accessed by 70% of the adult world and 74% of Congress.
Our Takeaways: At the same time, technology is changing to feature images more highly than text.
Our Takeaways: The technology shift also is training users to contribute more photos in their own communications.
Next Step: Now let’s discuss how we we should use visuals specifically to amplify Oceans’ Story.
2 USING VISUALS AS A STORY TELLING TOOL
FACT: Visuals are processed 60,000 times faster in the brain than text. Zabisco
Average Attention Span in 2013: 8 Seconds (It was 12 seconds in 2000.) National Center for Biotechnology Information, U.S. National Library of Medicine
Example Visuals Impact on Emotion
My father cried at my wedding. It was beautiful.
A couple pauses between salvaging through the remains of their home after a tornado devastated Moore, Oklahoma.
It’s a struggle to improve panda survival rate. A quarter of male pandas die in the first year.
Discussion Why do you think the visual had a different impact than the text?
Our Takeaways: The human brain process images faster than text.
Our Takeaways: Humans’ attention span on average is only eight seconds, and it is slowly shrinking.
Our Takeaways: Images have a unique power to convey a story and emotion with greater impact than text.
Next Step: Let’s review other other nonprofits’ stories and see how well we are able to understand their stories.
3 EXERCISE: EXAMINING VISUAL STORIES
Exercise 1. Look at the image examples shared online. 1. Discussion: What story is the company hoping to tell?
Our Takeaways: Nonprofits can use visuals to evoke emotion with their target audiences.
Our Takeaways: Social images can help communicate key ideas to help organizations better accomplish their goals.
Next Step: We will review the different social networks and how you can use them to accomplish your goals.
4 OVERVIEW OF SOCIAL TOOLS
Social Networks For Review 1 Twitter 5 LinkedIn 2 Facebook 6 Mobile 3 Instagram 4 Google+ Lead
Twitter & The Media
How to Post to Twitter Click camera icon.
How to Post to Twitter Select your image.
How to Post to Twitter Write your caption & share
The Breast Cancer Site
How to Share with Oceans’ Facebook Collect Images for Violet
National Wildlife Foundation
How to Post to Instagram Click camera & take photo.
How to Post to Instagram Add effects, caption, & share.
Kiva on Google.com
Google+ Hangouts On Air
Connecting on LinkedIn
How to Post to LinkedIn Click the paperclip.
How to Post to LinkedIn Select your image.
How to Post to LinkedIn Write caption & click share.
How to Email via Mobile Click share icon. Select mail.
How to Email via Mobile Write email & hit send.
Discussion How could you imagine using these tools on a regular basis?
5 EXERCISE: TELLING OCEANS’ STORIES THROUGH SOCIAL
Exercise 1. Pair up with the person next to you. 2. Pick three ideas that relate to main Oceans’ story that want to tell. 1. Imagine two visuals you could use to tell each story.
6 DISCUSSION: TELLING OCEANS’ STORIES THROUGH SOCIAL
Discussion 1. Please pick one visual to share. 2. Group: What other visuals could tell that story? 1. How could you imagine capturing this image considering your daily activities?
7 GROUP WRAP UP
Use social media to communicate with your target audience.
Start thinking about the visuals you can capture each day.
Try integrating social into your weekly activities.
Take advantage of the emotional impact of visuals.
Use social to better educate your stakeholders.
Discussion What is one thing you are going to do differently to help impact Oceans’ story telling potential?
Thank You Rebecca Corliss HubSpot
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