How To Use Video Marketing To Elevate Brand Messages

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Information about How To Use Video Marketing To Elevate Brand Messages

Published on March 13, 2014

Author: SearchMarketingExpo



Smx West 2014 Session #Smx #31D - Youtube Success Stories For Marketerspresentation How To Use Video Marketing To Elevate Brand Messages By Saunder Schroeder @Saunderschroed Of 97Th Floor
advertisement @97thFloor #QualifiedReach@SaunderSchroed


promo tip

qualified reach

aka the Squints strategy


find influencers followerwonk influential (follow them) influential that follow you


You shall not PASS! …unless you have that password passworded url perception increase loyalty beta

dm influencers 1. send a cute little intro. dm about campaign (nurture) 2. then send url with password eager frank peace catcher

live = qualified reach peace catcher = qualified reach eager frank = qualified reach


we’ve got chemistry chemistry here you feel it? I felt it! alright JANICE!

results client’s average video, before this strategy, was around 500 views what would SQUINTS do 3-4 week process aka no short cuts

do it again improve increase results

repeat reach = the amount of people who could potentially see it i.e.: someone tweets out the link with 10,000 followers = 10,000 reach spread = the amount of people who RT the original tweet reach + spread = viral coefficiency 8,469,347 + 1,849,309 = 10,318,656 over 250,000+ views to url in 2 weeks

change of pace

content creation

goals, kpi’s, and the whole shebang process • on-boarding • kick-off call • 4e’s of content • creative brief

four e’s (of content) entertain, educate, engage, elevate

client’s goals entertain, educate, engage, elevate

idea gen. idea + = brand awareness

take what works

idea Coke’s Security Camera campaign + friend zone



alright, let me break it down to you right quick

creation staged edited footage to look like a security camera and added that nice Vivnt. logo

check list entertain, educate, engage, elevate

educate + engage

mystery = educate + engagement

educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)

educate + engagement (for brand)

check list entertain, educate, engage, elevate


results 1,000,000 YouTube views in less than a week 21,000+ facebook shares 56,000+ embeds, mentions, and links 2.5 million+ aggregated views 4,000 aggregated comments 50,000+ social shares

repurpose what’s cool about this besides 200k+ views? …user submitted

brand mentions

averaged 15-20 brand mentions per day brand mentions = opportunity

check list entertain, educate, engage, elevate

be SQUINTS + = squints MARRIED wendy…and HAD 9 kids

#smx presentations

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