HOW TO USE LINKEDIN FOR MARKETING EFFECTIVELY_

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Information about HOW TO USE LINKEDIN FOR MARKETING EFFECTIVELY_
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Published on September 17, 2019

Author: universalbizcouncil

Source: authorstream.com

slide 1: Copyright © Universal Business Council www.universalbusinesscouncil.org 1 slide 2: Copyright © Universal Business Council www.universalbusinesscouncil.org How To Use Linkedin For Marketing Effective With time the myth has broken that LinkedIn is a digital media platform that helps professionals only to grow their network and career. Gone were the days when it was beneficial to individuals only. The last few years have witnessed corporates growing and getting good ROI while investing their time and efforts on Linkedin to promote their business. slide 3: Copyright © Universal Business Council www.universalbusinesscouncil.org Using LinkedIn can help you get followers audience and customers that ultimately grow your business in monetary or online presence terms. Unlike other social media platforms like Facebook and Twitter where people spam your newsfeed with forwarded and sometimes irrelevant stuff LinkedIn is known to be more of a professional social network. slide 4: Copyright © Universal Business Council www.universalbusinesscouncil.org Having a different interaction face with audience LinkedIn marketing demands some special tacts to be followed. You need to be intelligent and expert enough to understand how it works. This post will help you to scrutinize the LinkedIn marketing deep and learn how you can use it effectively to grow your business. Following check out some LinkedIn marketing tested and tried suggestions that worked for many other companies. Hopefully these will work for you as well. slide 5: Copyright © Universal Business Council www.universalbusinesscouncil.org Linkedin Company Page Create and work out on your LinkedIn Company page. Consider your LinkedIn Company Page as your business’s overview of the LinkedIn platform. The Company Page should offer sufficient information for potential customers to know in detail about your company. · Associate as many as your company employees with this page. · Provide details of your product/services. · Post relevant content that makes complete sense to your business. · slide 6: Copyright © Universal Business Council www.universalbusinesscouncil.org Linkedin Company Page Add the right banner image and logo. · Post career opportunities to attract relevant people. · Publish articles and post updates to keep your page LIVE. Creating a Company Page on LinkedIn could be really fruitful as far as digital marketing is concerned. · slide 7: Copyright © Universal Business Council www.universalbusinesscouncil.org Optimize Your Company Page Creating your brand page on LinkedIn doesn’t end your job. When it comes to digital marketing you need to optimize everything you create. The rule also applies to LinkedIn company page optimize it for search results. · slide 8: Copyright © Universal Business Council www.universalbusinesscouncil.org · Add relevant keywords · Add proper content · Link your official web pages or blogs · Consider trending topics while updating the post. Your prime goal should be to get an eye of the audience who look for product/services you are offering. · slide 9: Copyright © Universal Business Council www.universalbusinesscouncil.org A well-optimized company page on Linkedin can help you in getting exposed to potential customers. Like every other social media platform LinkedIn also has its algorithm that works while people search anything on this platform. · slide 10: Copyright © Universal Business Council www.universalbusinesscouncil.org Create Personal Linkedin Profiles We know the topic of discussion here is to use LinkedIn for business growth but who runs the business People right Creating personal profiles and link them to your company’s page on Linkedin will add authenticity to it. People visiting your company page can see and explore more about the CEO marketing head salesperson of your business that will make them feel more close and clear about your business. The personal profiles will create an impression in user’s mind about what type of people are running the business. · slide 11: Copyright © Universal Business Council www.universalbusinesscouncil.org Take Advantage Of Linkedin Communities Except for profile pages you can also be part of LinkedIn groups and influencers to enhance your business. You can either go for creating a new group or can join any existing ones. The groups help you to share similar interests with your audience it also helps you to stay updated with what’s going on in your client’s mind. · slide 12: Copyright © Universal Business Council www.universalbusinesscouncil.org On the other hand LinkedIn Influencers empowers you to connect with other reputed thought leaders. The Influencers could be any public face or any lesser-known experts. They can help in promoting your posted content to millions of their followers. Commenting and sharing their post updates can get you exposed to their audience. · slide 13: Copyright © Universal Business Council www.universalbusinesscouncil.org Add your follower page There is no harm in sending direct messages or invitations to like and follow your page unless you are not overdoing it. Receiving a request to follow any page once in the inbox won’t annoy anyone much. Start with making your employees friends and family be your initial followers. Further they can share your page and post in their network finally getting you more exposure and followers. · · slide 14: Copyright © Universal Business Council www.universalbusinesscouncil.org Participate in groups. · Comment/Like on the relevant post · Upgrade your membership · Invest in Paid Ads. · Be responsive to queries/comments. · Interact one to one with your audience. However adding the “Follow” button on your blog or website page will also enhance the chances of getting more followers. · · slide 15: Copyright © Universal Business Council www.universalbusinesscouncil.org Final Words After reading this post if you think it’s not your cup of tea then hiring a LinkedIn professional is the best idea. But in no away you can decide to ignore or take LinkedIn marketing casual. With a need of having online existence to stay in the competition leveraging Linkedin marketing is a must for your business. For any other suggestions or doubts you can drop a comment in the provided section below. A healthy discussion can make us and you explore new ways to workout LinkedIn marketing in some more dramatic possible ways. · · slide 16: Copyright © Universal Business Council www.universalbusinesscouncil.org Universal Business Council Certifications You can check out our certifications and kick start your career in the Blockchain space today. ● Certified YouTube Marketer™ ● Certified Facebook Marketer™ ● Certified Excel Professional™ ● Certified Social Media Expert™ ● Certified SEO Practitioner™ Learn More about Universal Business Council · · slide 17: Thank You 17

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