How to use linked in for business

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Information about How to use linked in for business

Published on October 23, 2014

Author: okwako



useful tool, yet highly underutilized. Let me help you with that! In this article we outline simple ways to get LinkedIn working for you.

1. HOW TO USE LINKEDIN FOR BUSINESS Small-business owners or managers are using LinkedIn in number of different situations. Apart from branding our companies and ourselves online, LinkedIn has a wide array of use which goes seriously untapped. When used correctly LinkedIn is great tool to find new customers, clients, business partners or employees or to gain knowledge about different aspects of your business. Start with these areas of focus: 1. Knowledge Base Knowledge is power and keeping informed with the latest trends will allow business owners to be quick to respond to the needs of the consumers. LinkedIn has a section containing the latest news in the business world. At times you need real time solutions, for example, if you acquired a non-local client and you're won-dering what would be the best and cheapest way to deliver your products. There are number of logis-tics and transportation experts on LinkedIn who will gladly give you some advice. Use LinkedIn Groups and Answers to find a solution to your problem. 2. Up your Credibility. Company pages offer public information about the organization. LinkedIn members can search and follow companies that they are interested in. Regularly share an update to promote what your business can do. LinkedIn has an answers section where members can ask questions. Spending time answering these questions will get you and your business known and improve your reputation as an expert in your line of work. Members who are impressed by the quality of answers may end up becoming clients. You could expect lots of inquiries about your services and turning those answer seekers into new clients is much easier than cold calling. 3. Powerful Marketing Tool. LinkedIn has very powerful search engine optimization tools. Most of the time, when a LinkedIn profile for the company is present, it is shown at the very top of a search. Promote events by creating a LinkedIn announcement for any event your business is planning to have. It's a very effective way of getting attendees. Once a member chooses to attend, that RSVP will be shown on his home profile, making it visible to all his connections. It's word of mouth advertising for the modern age. Pitch your services through built-in apps which can be utilized to promote and sell your services. Use the SlideShare app to upload a presentation about your business and the services you offer. 4. Hire the Best People. LinkedIn's Corporate Solutions can be used by companies when they want to hire new staff. Posting open jobs can be quite easy. Assessing potential candidates is convenient since their profiles, skill sets and connections can easily be viewed. Give employees referral bonuses for leveraging their LinkedIn connections and finding qualified people who can join the business. 5. Acquire New Customers Ask your satisfied clients to give you written recommendation you can publish on your LinkedIn profile, so it can be viewed by millions of users. Having several recommendations will give you a huge advantage when compared to your competitors who don't have any. +254 (0) 725 693920 P.O. BOX 6891-00200 VALERIE FOODS AGENCY, THE BAZAAR - MEZZANINE ONE, MOI AVENUE - NAIROBI. +254 (0) 725 693920 P.O. BOX 6891-00200 VALERIE FOODS AGENCY, THE BAZAAR - MEZZANINE ONE, MOI AVENUE - NAIROBI.

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