How to use giving to make profit?

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Information about How to use giving to make profit?

Published on February 12, 2008

Author: Miikka

Source: slideshare.net

Description

Giving is a powerful tool for business if used correctly. But what is giving?

SoG WWW.STRATEGY of G I V I N G . C O M GIVING as a STRATEGIC TOOL B Y M I I K K A L E I N O N E N

SoG WWW.STRATEGY of G I V I N G . C O M Giving
initiates
a
movement.
 A
company
that
has
 generated
movement
 in
the
recipients
can
then
 direct
this
energy.

SoG WWW.STRATEGY of G I V I N G . C O M A
company
that
gives can
quite
literally
get
 the
world’s
resources
 to
work
for
its
benefit.

SoG WWW.STRATEGY of G I V I N G . C O M BUT WHAT IS GIVING?

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M Giver Receiver

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M Giving is
divided
in
two
 consecutive
 processes.

WWW.STRATEGY of G I V I N G . C O M GIVING PROCESS

WWW.STRATEGY of G I V I N G . C O M GIVING PROCESS REDEMPTION PROCESS

WWW.STRATEGY of G I V I N G . C O M Both
of
which
can
 be
further
divided
 into
two
parts.

WWW.STRATEGY of G I V I N G . C O M The
first
part
in
giving
 is
the
most
distinct
and
the
 most
visible.
At
the
same
 time,
it
is
the
hardest.

WWW.STRATEGY of G I V I N G . C O M Giving
process
is
 only
actualized
 when
the
receiver
 accepts
it.

WWW.STRATEGY of G I V I N G . C O M Receiving
a
gift
always
 triggers
a
motion
 in
the
receiver
that
ignites
 the
redemption
process.

WWW.STRATEGY of G I V I N G . C O M Giver
needs
to
be
ready
 to
receive
and
utilize
 the
surfaced
motion,
 whatever
its
form.

SoG WWW.STRATEGY of G I V I N G . C O M How
can
this
be
 turned
into
 a
strategy?

SoG WWW.STRATEGY of G I V I N G . C O M Think backwards.

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M How
are
we
hoping
to
 change
the
thinking
or
 behavior
of
the
receiver? Y

WWW.STRATEGY of G I V I N G . C O M What
does
the Z receiver
want?

WWW.STRATEGY of G I V I N G . C O M X What
do
we
need
to
give
 to
get
the
results
we
are
 looking
for?

WWW.STRATEGY of G I V I N G . C O M Simply...

WWW.STRATEGY of G I V I N G . C O M

WWW.STRATEGY of G I V I N G . C O M The
motion
generated in
the
receiver

WWW.STRATEGY of G I V I N G . C O M The
needs
of The
motion
generated the
receiver in
the
receiver

WWW.STRATEGY of G I V I N G . C O M The
given The
needs
of The
motion
generated object the
receiver in
the
receiver

WWW.STRATEGY of G I V I N G . C O M DOWNLOAD THE FREE BOOK: WWW.STRATE GY of GI V I NG.C OM

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