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How to Use A/B Testing to Amplify Your SEM

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Information about How to Use A/B Testing to Amplify Your SEM
Marketing

Published on March 4, 2014

Author: optimizely

Source: slideshare.net

Description

Paid channel advertising—or SEM— is a traffic acquisition technique that virtually every marketer has encountered at some point in their career. Traffic acquisition is only half the marketing equation — you need to turn that traffic into customers. Learn how to use A/B testing to improve the efficiency and return-on-investment of your SEM campaigns.
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