Published on October 23, 2014
1. The Hidden Benefit How to Turn a Full-Time Job Into a B2B Business Opportunity
2. > 2x B2B Startup Founder (Flagback & HireVoice) Recognized Usability & UX Research Expert 2013 Most-Liked SlideShare Presentation Creator Author of Lean B2B: Build Products Businesses Want
4. Where did the majority of Inc. 500 founders find their business ideas?
5. 50% of founders got their idea at their previous employer
6. 50%* * Study by University professor Amar Bhidé for The Origins and Evolution of New Business (2000)
7. Outside-In vs. Inside-Out?
8. Part I The Insider’s Competitive Edge
9. 1. Easy access to customers Start a business where you can get access to customers easily. - Max Cameron, Kera Co-Founder and CEO
10. 2. You know the initiatives & business priorities If you don’t, you can ask...
11. 3. You can define the problem owner, the buyers & figure out where to start selling
12. 4. You get credibility and expertise because you're from the market If not, you can fake it...
13. 5. You can run ROI calculations and start with real data
14. 6. You understand the risks & what it takes to sell to large businesses To overcome the “Status Quo Coefficient”, your solution should be at least two times faster, two times better and two times cheaper than the known alternatives.
15. 7. You can build a relevant professional network on company hours
16. 8. You can pivot on the cheap at the idea level It takes a while to get on people’s calendars [...] For this reason, it doesn’t make sense to leave your job before having a good indication that you are working on a real business opportunity.
17. 9. You can turbo-charge long sales cycles by starting with a paying customer
18. Part II Other people have done it
19. + Martin Ouellet Martin Ouellet, Who Sold Taleo for $1.9 Billion, Recalls His Startup Experiences
20. + Dharmesh Shah Pyramid Digital Solutions Sells Assets to SunGard Business Systems
21. + Martin Bouchard iBwave Makes PROFIT 200 List of Canada’s Fastest-Growing Companies for Third Consecutive Year
22. Part III Obvious Challenges
23. Is it a market of one?
24. Will anyone buy?
25. Can it be productized?
26. How will you transition from employee to entrepreneur if you’re successful? Fire !!
27. Part IV How to do it
28. The First Question to Ask Yourself: Core Business? Non-Core Innovation?
29. Keep your eyes out for explicit and implicit problems.
30. People love to talk about their problems. The moment that you’re talking about a person’s problems, they’re happy. - Brant Cooper, The Lean Entrepreneur Co-Author
31. Network. Talk around the problem. Get different inputs.
32. Narrow the field. Score problems by pain, budget availability and impact potential.
33. Understand what you need to replace.
34. Understand the market, the watering holes, influencers, risks, buyers, buying processes, etc.
35. Create a plan to test your hypotheses. There are other customers The product can be productized The market is wide enough to sustain a business There won’t legal re s tri c
36. Solicit a broader set of voices. + =
37. “Interesting” is a distraction, watch out.
38. Don’t build. Negotiate your exit. Leave on good terms.
39. Part V Key Takeaways & Conclusion
40. Which makes most sense?
41. A Paid Work B Saving up? Which makes most sense?
42. The best time to be an entrepreneur is when you, and your team, have really learned about an unmet need, understand the customer’s pain and you are ready to take the plunge. - Ken Morse, Serial Entrepreneur & MIT Entrepreneurship Founder
43. The shortest path to successful entrepreneurship is what you already know. Start there.
44. LEAN B2B BUILD PRODUCTS BUSINESSES WANT « Read this book before you schedule even one more meeting about your startup. » - Jeffrey L. Cohen, Co-Author, The B2B Social Media Book « Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I've been running my own Lean B2B practice for years and makes it accessible to anyone. » - Brian Gladstein, CEO and Founder, Explorics « Lean B2B is a must-read to understand one of the most under-addressed market opportunities by startups: B2B. » - Wandrille Pruvot, Chief Revenue Officer, Art of Click « Lean B2B is filled with rock-solid advice for technology entrepreneurs who want a rapid-growth trajectory. Read it to increase your certainty and your success rate. - Jill Konrath, Author of AGILE SELLING and Selling to Big Companies @egarbugli /egarbugli www.leanb2bbook.com Étienne Garbugli:
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Thanks for the great comment. I’m glad you enjoyed the presentation. :) It’s always a challenge trying to balance full-time work and business ambitions.
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