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How to tell a compelling story

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Information about How to tell a compelling story
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Published on February 18, 2014

Author: Webhelp_Office

Source: slideshare.net

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7 TIPS TO IMPROVE YOUR PRESENTATIONS
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HOW TO TELL A COMPELLING STORY? 7 TIPS TO IMPROVE YOUR PRESENTATIONS by

PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: TODAY’S MANAGERS HAVE BECOME TEACHERS, SPEAKERS AND… STORYTELLERS PRESENTATIONS USAGES AMONG EMPLOYEES 72% 70% 43% 39% 32% 30% Education and teaching Talks and meetings Company presentations Conferences and trade fairs Private occasions (for example, ceremonies) Product presentations *Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo Webhelp Office @ 2014 Tous droits réservés 2

DESPITE A PRESENTATIONSSTEP INCREASE IN USAGE BY THE ARE USED IN MULTIPLE CONTEXTS: PRESENTERS, DISSATISFACTION IS HIGH ON THE AUDIENCE’S SIDE % AUDIENCE DISSATISFIED CAUSE OF DISSATISFACTION 55% The performance of the presenter disappointed me the most 88% Something is missing in the presentations I have seen and listened % 45 Technical aspects disappointed me the most : • Presentation structure • Presentation contents • Presentation Design *Use and Evaluation of Presentation Software, Meinald T. Thielsch & Isabel Perabo Webhelp Office @ 2014 Tous droits réservés 3

PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: HOW TO SEDUCE YOUR AUDIENCE?

PRESENTATIONS ARE USED IN MULTIPLE CONTEXTS: TORYLINE MOTIONS ATA NITY ONCISION DUCATION URPRISE

STORYLINE 1 CURRENT EQUILIBRIUM Where we are Global situation Webhelp Office @ 2014 Tous droits réservés 6

STORYLINE 2 WHY SHOULD WE CHANGE ? Issue Major trend Webhelp Office @ 2014 Tous droits réservés 7

STORYLINE 3 WHAT SHOULD WE CHANGE ? Root cause of the issue Trend catalysts Webhelp Office @ 2014 Tous droits réservés 8

STORYLINE 4 HOW TO CHANGE ? Process steps to tackle the issue Challenges Webhelp Office @ 2014 Tous droits réservés 9

STORYLINE 5 NEW EQUILIBRIUM Where we will be Global benefits Webhelp Office @ 2014 Tous droits réservés 10

EMOTIONS 1 CURRENT EQUILIBRIUM Surprise CATCH THE AUDIENCE’S ATTENTION WITH EVOCATIVE PICTURES AND DATA Webhelp Office @ 2014 Tous droits réservés 11

EMOTIONS 2 WHY SHOULD WE CHANGE ? Tension RAISE INTEREST IN THE AUDIENCE ABOUT THE MAGNITUDE OF THE TREND OR OF THE ISSUE Webhelp Office @ 2014 Tous droits réservés 12

EMOTIONS 3 WHAT SHOULD WE CHANGE ? Fear MAKE THE ROOT-CAUSE OF THE ISSUE OBVIOUS AND PROVIDE THE AUDIENCE WITH CONCRETE PROOFS Webhelp Office @ 2014 Tous droits réservés 13

EMOTIONS 4 HOW TO CHANGE ? Excitement TRANSPORT THE AUDIENCE THROUGH THE CHANGE JOURNEY, SET FORTH THE BENEFITS BROUGHT AT EACH STEP Webhelp Office @ 2014 Tous droits réservés 14

EMOTIONS 5 NEW EQUILIBRIUM Desire DEPICT THE AUDIENCE’S WINNING SITUATION AFTER THE CHANGE TOOK PLACE Webhelp Office @ 2014 Tous droits réservés 15

DATA A STORY TAKES ALL THE SENSELESS DATA THAT THE WORLD PROVIDES AND TURNS IT INTO SOMETHING MEANINGFUL. Jonah Sachs, Winning the Story Wars 120 MILLION people are using PowerPoint to create business and educational presentations worldwide… …The cumulative population of FRANCE and THE UK Webhelp Office @ 2014 Tous droits réservés 16

UNITY MAKE YOUR STORY AUDIENCE-FRIENDLY FOR ALL EMOTIONAL GENERALIST SPECIALIST RATIONAL Webhelp Office @ 2014 Tous droits réservés 17

CONCISION SLIDES ARE NOT NOTES, THEY ARE THE SPEAKER’S VISUAL CRUTCH Webhelp Office @ 2014 Tous droits réservés 18

EDUCATION YOUR AUDIENCE DOESN’T CARE ABOUT THE “HOW ?”, IT CARES ABOUT THE “WHY ?” “The magnitude and scope of the trend is big, change is extremely important.” WHY DOES IT MATTER? WHY DOES IT MATTER TO US ? WHY DOES IT MATTER NOW ? “Our lead customers already adopted the trend and shifted their purchase behaviour.” “The trend is expected to be sustainable and inexorable, change is urgent.” Webhelp Office @ 2014 Tous droits réservés 19

SURPRISE MAKE YOUR STORY MEMORABLE BY TAKING YOUR AUDIENCE ABACK INTRODUCE IT IN A MEMORABLE WAY ILLUSTRATE IT IN A MEMORABLE WAY I have something to tell you… Did you know?... Something incredible is happening… You won’t believe it but… Did you hear the news?... Webhelp Office @ 2014 Tous droits réservés 20

A SLIDESHOW DESIGNED BY: www.webhelp-office.fr CREDITS : www.shutterstock.com

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