How to take advantage of intellectual property

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Information about How to take advantage of intellectual property
Business & Mgmt

Published on March 5, 2014

Author: allen_cutler

Source: slideshare.net

Description

Things you need to know about using intellectual property to your benefit.

What is Intellectual property? Intellectual property refers to creations of the mind such as inventions, literary and artistic works, symbols, names images, and designs used in commerce. You can divide intellectual propertyF into two categories: Industrial Property: This includes items such as inventions, trademarks, and industrial designs. Copyrights: Can include works such as novels, poems, plays, films, musical works, drawings, paintings, photographs, and sculptures. In today’s modern world of the internet and computers it can be a challenge to protect intellectual property. In many cases the theft of intellectual property can lead to time in jail and heavy fines. However, it is still a growing problem throughout the global community. Many corporations or individuals depend on the law and attorneys to protect their rights and intellectual property. Knowing how to use intellectual property and protect it is vital in today’s competitive and at times unethical world. The ability to create a product or idea and reap the benefits of your idea should be one in the same. However, if an individual or group steals your idea it can lead to market loss and money. How to use intellectual property As we discussed earlier there are two main types of intellectual properties industrial and copyright property. We are going to discuss four main branches of intellectual property. Here are the following: Patents: Are directed and include inventions, machines, and devices, methods of manufacturing, compositions, chemicals, mixtures, business method, and software. Copyright: Include original works of authorship, literature, sculpture, architecture, music, as long as they are considered in a tangible medium. It can cover software, manuals, instructions, company documents and forms. Trademarks: Things which identify the source of a good or service. So this could include a company name, or a product line, logos, slogans. Trade Secret: Can cover patents, but is focused more on trade or company information which is secret. It gives the company an advantage over competitors because others cannot receive or obtain information on another company’s secret. It is important to note there are some down sides or challenges to each of these elements of intellectual property. Here are some examples of the short-comings:

Patents: Having something patented does not give you the right to practice the invention or use it. It gives you the right to exclude others from using or doing what you have invented. Copyright: It has to be a work of authorship that you have done. It cannot include another person’s work. It has to be fixed on a tangible medium. It covers the expression not the concept. Once you create an original work of authorship it is copyrighted. You can register and it can protect your works from being stolen or copied without permission. Trademarks: Is anything which identifies the product or service. This can be a color logo etc… You have to use it in commerce, marketing material. It cannot be a generic name, it has to be specific. It needs to be distinctive, and the more unique the better. Photo Credit: meltingdog ,

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