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How To Sell Social Media

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Information about How To Sell Social Media

Published on February 20, 2008

Author: nowsourcing

Source: slideshare.net

Description

How to sell social media to clients. A presentation delivered by Brian Wallace of Nowsourcing.com at Social Media Club Louisville, February 19, 2008.
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How to Sell Social Media NowSourcing, Inc. Social Media Club

Overview What is Social Media? Who to Sell to How to Sell it Expectations (from both sides) Social media learning curve Do it Yourself / Not Doing it Hurts Live demonstration

What is Social Media?

Who to Sell to

How to Sell it

Expectations (from both sides)

Social media learning curve

Do it Yourself / Not Doing it Hurts

Live demonstration

What is Social Media Marketing? “ Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.” http://en.wikipedia.org/wiki/Social_media_marketing

“ Social Media Marketing (SMM) combines the goals of internet marketing with social media sites such as Digg, Flickr, MySpace, YouTube and many others. The SMM goals will be different for every business or organization, however most will involve some form of viral marketing to build idea or brand awareness, increase visibility, and possibly sell a product or service. SMM may also include online reputation management.”

http://en.wikipedia.org/wiki/Social_media_marketing

What is Social Media Marketing? Social media has become the new PR, and has the capability of sending large amounts of web traffic in short time periods. The real value of marketing through social media is a three-fold process: Initial buzz about your brand, viral spread, major site traffic in the first 24 hours Mentions and links in major news media, influencers, leaders of your market segment Authority backlinks that will increase your search engine ranking

Social media has become the new PR, and has the capability of sending large amounts of web traffic in short time periods.

The real value of marketing through social media is a three-fold process:

Initial buzz about your brand, viral spread, major site traffic in the first 24 hours

Mentions and links in major news media, influencers, leaders of your market segment

Authority backlinks that will increase your search engine ranking

What is Social Media Marketing?

Who to Sell to Who: “the businesses” Benefit for any industry Agencies, SEO’s, Website Firms White Label Services

Who: “the businesses”

Benefit for any industry

Agencies, SEO’s, Website Firms

White Label Services

Who to Sell to Who: “the people” Convince C-Level execs social is worth funding Who is talking about your company Who is talking about your competition Personalized voice: ultimate competitive advantage

Who: “the people”

Convince C-Level execs social is worth funding

Who is talking about your company

Who is talking about your competition

Personalized voice: ultimate competitive advantage

How to Sell it Build a voice without looking lame, stupid, desperate, and unoriginal Social media is about your voice ROI and Metrics You can’t afford the learning curve Quickstart packages

Build a voice without looking lame, stupid, desperate, and unoriginal

Social media is about your voice

ROI and Metrics

You can’t afford the learning curve

Quickstart packages

Expectations Who is participating? Press releases? Community management? Reputation management? Blogging? Get this up front, aim for 50/50 partnership

Who is participating?

Press releases?

Community management?

Reputation management?

Blogging?

Get this up front, aim for 50/50 partnership

Social Media Learning Curve

Do it Yourself / Not Doing it Hurts “ Dell Support” 450+ searches/day 24k+ in January 2007 Oh my!

“ Dell Support”

450+ searches/day

24k+ in January 2007

Live Demonstration Any Takers?

Any Takers?

Contact Brian Wallace [email_address] www.nowsourcing.com www.twitter.com/nowsourcing 502.442.7914

Brian Wallace

[email_address]

www.nowsourcing.com

www.twitter.com/nowsourcing

502.442.7914

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