Published on March 2, 2014
How to Reach your target market with Instagram
Instagram is a Free Photo application to instantly share images with followers. Niche your account and hyper focus on your clients to create super fans on Instagram.
Finding your niche on Instagram means developing an account that is specifically for one type of customer. If you own multiple businesses, or serve different types of clientele, creating these accounts can lead to higher interest and interaction on your account.
A great example is Birchbox. They are a subscription based beauty company. They have branches of their company all over the world, but instead of only using 1 account, they have created multiple for each region, to serve that specific market.
I use this method for my own businesses. I have 3 different Instagram accounts. First is @suebzimmerman. This account is where I post my personal photos and inspirations for all my businesses. It is where I can share my personality and inspiration.
The second account I use is @theinstagramexpert. This is a featured account. A feature account is an account that focuses on one specific content piece. This is where I share all my special tips and tricks about using Instagram for business.
The last account that I use if for my brick and mortar retail store on Cape Cod. This account, @suebdo_capecod, features my customers and products for the store.
Niche your Instagram account and feature your business online. Click Here to Tweet this tip For more FREE Online Media Tips Visit http://www.suebzimmerman.com/
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