Published on March 15, 2014
1 How to reach cashed-up investors
2 Most cashed-up ever Source: RBA $1,500bn in bank deposits $700bn in deposits by households
3 Where the money is - super Source: APRA
4 Silence is the killer • Press coverage has never been harder • Any media coverage is hit and miss
5 Only 2 questions • Do you want the strongest share price? • Do you need investors to know your story?
6 Join the revolution
7 Trumpet the value you offer • Make it clear why you are unique
8 Result: reach SMSFs Source: Pew Research, superguide.com.au SMSF trustees are among the fastest growing users of social media • 66% of SMSF trustees are over 55 • 66% of new trustees are under 55
9 We engage high-value followers • Investors • SMSFs • Online brokers • Equity analysts • Commodity analysts • Fund managers • Peer companies • Journalists • Commentators • Bloggers
10 Reach 48,000 in 2 months
11 Differentiate yourself • Be heard, be known, be understood
12 socialinvestors.com.au (02) 8036 4666 firstname.lastname@example.org 100 William Street Sydney NSW 2011 Start reaching new investors today
5 . Only 2 questions •Do you want the strongest share price? •Do you need investors to know your story?
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