Published on March 11, 2014
VIDEOS – TIME TO EMBRACE THEM by Tushar Taliyan
YouTube – Second Largest Search Engine 1 Billion Unique Visitors Every Month 4 Billion Videos Viewed Everyday 700 YouTube Videos Shared on Twitter Every Minute 100 Million People Like, Share, Tweet a Video Every Week
Google Loves Videos
Other Benefits Get Links Increase Engagement Social Signals Higher Click Through Rate
Other Benefits Future Of Content Marketing Viral Content
HOW TO USE THEM
Optimize Share On Video Sharing Sites Optimize Video Sharing Channels Share On Social Media Create a Video Section On Website What To Do With Videos
Title Views Description Comments Tags Likes Transcript Shares Search Locality Video Quality(HD) Optimize Videos – What Affects Ranks
Optimize Videos Title Description Tags Transcript Annotations Thumbnail Links Upto 100 characters - Include keywords at the start Upto 5000 characters – Write as much as you can; target keywords Important for search engines to understand video content Prod viewers to subscribe to your channel or make them an offer Put at least 5 tags for your videos This is for the SEO guys. Get 2 links from the description Important to get more views. Choose a thumbnail that is attractive.
Share Videos Upload your videos to as many destinations as possible and encourage sharing
Channel Title Outgoing Links Intro Video Optimize Video Channel Channel Description Playlists Channel Themes and Colours
•Gets More Engagement •Social Signals Share On Social Media •Variety Of Content •Will Get More Visits Create Video Section On Site Other Uses
What Results Can Be Expected
Expected Results RANK
- Videos Rank on Google - Video Channels Rank on Google - Videos Rank On YouTube Search - More traffic if the video is hosted on your site Expected Results
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