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How to provide screen space to multiple Sponsors

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Information about How to provide screen space to multiple Sponsors

Published on February 18, 2008

Author: nikhil_kulkarni

Source: slideshare.net

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How to provide screen space to multiple Sponsors

What Not to do!

Case Study http://www.moneycontrol.com Budget Special Sections

Vodafone is the Top Cover Sponsor – gets permanent space Microsoft is 2 nd cover sponsor - but wants to promote its AskForOriginal campaign – so its advert is dyamic with MS and askfororiginal.com appearing alternatingly Thereafter there are 4 main section with 4-5 subsections each. Each subsection is sold to a section-sponsor. The section Sponsor’s “bubble” appears when you hover the mouse on the section link …

Each subsection is sold to a section-sponsor. The section Sponsor’s “bubble” appears when you hover the mouse on the section link …

Also notice that the “new Sections” for the budget find a place apart from the regular Tabs that the site has … Thus the regular Section can have their own banner/ CPC Ads The Network18 Logo also finds a mention and the “BUDGET 08 Growth Story” has its own branding. Finally they have LIC also sponsoring the New Sections…

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