How to prepare your eCommerce store after a holiday sales event

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Information about How to prepare your eCommerce store after a holiday sales event
News-Reports

Published on January 6, 2017

Author: Optimoid

Source: authorstream.com

slide 1: H ow t o p r e p ar e y ou r e C om m e r c e s t or e a f t e r a h ol i d ay s al e s e ve n t K e e p i n g u p t h e s a l e s m o m e n t u m e v e n a f t e r t h e p a s s i n g o f a h o l i d a y s a l e s e v e n t i s a h e r c u l e a n t a s k t h a t i s m o s t d i f f i c u l t f o r e v e r y e C o m m e r c e s t o r e o w n e r . S i t e v i s i t o r s w h o m o s t l y s h o w i n t e r e s t i n p r o d u c t p u r c h a s e d u r i n g t h e h o l i d a y s e a s o n a r e m o s t l y l e f t c l u e l e s s a f t e r t h e c o m p l e t i o n o f t h a t s a l e s e v e n t . F u r t h e r m o r e d u e t o t h e p r e s e n c e o f t o u g h c o m p e t i t i o n g r a b b i n g m a x i m u m s a l e s a m o n g y o u r b u s i n e s s r i v a l s s e e m s t o b e a d i s t a n t d r e a m . I f y o u a r e g e t t i n g t h i s f e e l i n g t h a t y o u m i g h t l o s e o u t i n t e r m s o f c o n v e r s i o n r a t e o p t i m i z a t i o n a n d p r o d u c t s a l e s t h i s b l o g c o u l d b e a g r e a t g u i d e f o r y o u . T h e w r i t e - u p p r o v i d e s y o u i n s i g h t i n t o t h e c r u c i a l t i p s t h a t c a n h e l p i n o p t i m i z i n g y o u r s t o r e s a l e s a f t e r t h e a c c o m p l i s h m e n t o f t h e h o l i d a y s a l e s e v e n t . T a k e a q u i c k l o o k i n t o t h e s a m e . R e v e a l y o u r d i s c o u n t p r i c e s t o y o u r c u s t o m e r s - slide 2: T h e b e s t w a y t o g r a b t h e i m m e d i a t e a t t e n t i o n o f y o u r t a r g e t e d c u s t o m e r s i s t o p r o v i d e t h e m a p p e a l i n g d i s c o u n t a n d o f f e r s o n y o u r o n l i n e s t o r e e v e n a f t e r t h e c o m p l e t i o n o f a p a r t i c u l a r h o l i d a y s a l e s e v e n t . S h o w y o u r t a r g e t e d c u s t o m e r s t h a t y o u r a v a i l a b l e d i s c o u n t s a n d o f f e r s a r e t h e b e s t i n y o u r p a r t i c u l a r b u s i n e s s s e g m e n t t o r e t a i n y o u r e x i s t i n g c u s t o m e r s . B e i n g a s i t e o w n e r i t w i l l b e h i g h l y b e n e f i c i a l f o r y o u t o i n s t a l l a s h o p p i n g d e a l e x t e n s i o n f o r y o u r M a g e n t o W o o C o m m e r c e P r e s t a S h o p S h o p i f y O p e n C a r t a n d o t h e r s u c h e C o m m e r c e s t o r e s . Y o u c a n a l s o t a k e t h e h e l p o f a h e a t m a p t o o l t h a t c a n p r o v i d e y o u a b e t t e r i d e a a b o u t p r o d u c t p r i c i n g b y a n a l y z i n g t h e c u s t o m e r s h o p p i n g b e h a v i o r e f f e c t i v e l y . P r o v i d e t h e m m u l t i p l e r e a s o n s t o e n g a g e w i t h y o u r s t o r e - G r a b b i n g s t o r e c o n v e r s i o n s i s a c r i t i c a l t a s k f o r e v e r y s t o r e o w n e r a n d y o u w o u l d n o t w a n t t o m a k e i t m o r e d i f f i c u l t f u r t h e r . T o e n s u r e s e a m l e s s c o n v e r s i o n s o n y o u r s t o r e i t i s i m p o r t a n t t o g i v e y o u r c u s t o m e r s m o r e r e a s o n t o c h e e r w i t h . P r o v i d i n g j u s t t h e l o w e r p r i c e s w o u l d n o t b e a g r e a t t u r n o n f o r y o u r c u s t o m e r s a n d y o u n e e d t o p r o v i d e s o m e t h i n g e x t r a f r o m t h e c l o s e t . Y o u c a n o f f e r t h e m a c o n t e s t t o e n g a g e w i t h a f r e e g i f t c a r d u p g r a d e d s h i p p i n g s e r v i c e s a n d m o r e f o r g r a b b i n g m a x i m u m c u s t o m e r e n g a g e m e n t . A l l t h e s e s m a l l i n i t i a t i v e s c a n g o a l o n g w a y i n o p t i m i z i n g t h e c o n v e r s i o n r a t e o p t i m i z a t i o n e f f o r t s f o r y o u r o n l i n e s t o r e . M o v e a n e x t r a m i l e f o r t h e r e s o l u t i o n o f c u s t o m e r p r o b l e m s - slide 3: N o b u s i n e s s c a n g r o w e f f e c t i v e l y i f i t i s n o t r e a d y t o s o l v e t h e e m e r g i n g c u s t o m e r i s s u e s a n d p r o b l e m s . D o n t i g n o r e t h e g r i e v a n c e s a n d c o n c e r n s o f y o u r c u s t o m e r s i n o r d e r t o m a i n t a i n t h e c o n s i s t e n t b u s i n e s s g r o w t h . I t w o u l d b e c e r t a i n l y i n t h e l o n g t e r m b u s i n e s s g r o w t h a n d i n t e r e s t o f y o u r c o m p a n y t o r e s o l v e t h e c u s t o m e r i s s u e s t h a t c o u l d h a m p e r t h e c o n v e r s i o n r a t e o p t i m i z a t i o n p l a n s a n d p r o d u c t s a l e s i n a b i g w a y . Y o u n e e d t o t a k e t h e h e l p o f a w e l l - k n o w n c u s t o m e r s u p p o r t s e r v i c e s c o m p a n y o r c o u l d i n v o l v e m u l t i p l e c o m m u n i c a t i o n t o o l s f o r e f f e c t i v e c u s t o m e r e n g a g e m e n t . O n c e t h e p r o b l e m s o f y o u r t a r g e t e d c u s t o m e r s a r e r e s o l v e d s a t i s f a c t o r i l y t h e y w i l l s u r e l y l o v e t o s h o p f r o m y o u r o n l i n e s t o r e f o r h i g h e r c o n v e r s i o n r a t e s . P l a n o u t y o u r m a r k e t i n g a n d p r o m o t i o n a l a c t i v i t i e s i n a b e t t e r w a y - I t i s i m p o r t a n t t o m a r k e t y o u r b u s i n e s s e f f e c t i v e l y f o r i m p r o v i n g y o u r c h a n c e s o f b u s i n e s s g r o w t h a n d c o n v e r s i o n s . T a k e t h e h e l p o f v a r i o u s b u s i n e s s p r o m o t i o n t o o l s a n d m e d i u m s f o r s p r e a d i n g t h e p o s i t i v e w o r d a b o u t y o u r c o m p a n y a m o n g y o u r t a r g e t e d c u s t o m e r s . Y o u n e e d t o p l a n o u t b u s i n e s s m a r k e t i n g s t r a t e g y w i t h y o u r d i g i t a l m a r k e t i n g t e a m t o s c o r e b i g i n t e r m s o f c o n v e r s i o n r a t e s p r o d u c t s a l e s a n d c u s t o m e r e n g a g e m e n t . F i n d o u t y o u r n i c h e c u s t o m e r s e g m e n t a n d t h e n d e v i s e a n e f f e c t i v e b u s i n e s s a n d m a r k e t i n g s t r a t e g y a c c o r d i n g l y f o r e x c e l l e n t b u s i n e s s p r o s p e c t s . F i n a l w o r d s I t i s t i m e t o p a y a t t e n t i o n t o y o u r e C o m m e r c e s t o r e t o a v o i d t h e p o s t s a l e s d i s a p p o i n t m e n t a n d e m e r g e v i c t o r i o u s a m o n g y o u r b u s i n e s s r i v a l s . D o n t f o r g e t t h a t y o u a r e n o t a l o n e i n t h e r a c e o f c o n v e r s i o n s a n d p r o d u c t s a l e s s o a p p r o a c h t h e s c e n a r i o w i t h u t m o s t c a r e . I t i s c e r t a i n l y g o i n g t o p a y y o u r c o m p a n y i n t h e l o n g - t e r m b u s i n e s s p l a n s i f y o u c a n c h a l k o u t a n e f f e c t i v e c o n v e r s i o n r a t e o p t i m i z a t i o n s t r a t e g y a f t e r t h e p o s t - h o l i d a y s a l e s e v e n t .

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