How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program

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Information about How to plan and deploy a social media program to strengthen...
Health & Medicine

Published on September 15, 2009

Author: nickdawson

Source: slideshare.net

Description

slides to accompany presentation for ALI healthcare social media conference on 10/6/2009

HOW TO PLAN AND DEPLOY A SOCIAL MEDIA PROGRAM TO STRENGTHEN RELATIONSHIPS WITH YOUR PATIENTS, EMPLOYEES AND PHYSICIANS Lessons learned from a social media pilot program 1

WE ARE ALL PAUL REVERES Nick Dawson Director of Revenue Cycle, 14 hospital system @nickdawson 2

BOAT FIRST buy in leadership goals 3

WHY? Culture Service Excellence Organizational Development 4

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. WHY NOT? risks mitigating concerns addressing critics 5

WHO? champion supporting players crowd sourcing 6

CONTENT IS KING compelling diverse transparent 7

FOCUS goals projects pilot 8

MEASURING IT tracking metrics roi 9

QUESTIONS @nickdawson www.nickdawson.net/ali 10

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