How to plan a successful app

50 %
50 %
Information about How to plan a successful app

Published on March 10, 2014

Author: MintTwist



If you've decided that an app is the best course forward for you company, how can you make sure it's a success?

An app that satisfies customers and adds value to your business needs to be well though through and considered. Our presentation covers the key steps during app planning and development.


WHYAPPS? Convenience – no need to open up the internet Front of mind – always on the screen In-phone features – camera, torch Don’t always need an internet connection If you are trying to decide between apps and mobile sites, see our article “Making the mobile move”.

STEP1: WHY AREYOUDOINGIT? Someone is shouting at you to do it (with no good reasons), or You want to give your customers a better mobile experience

4 QUESTIONSTOASK 1. Is there a business need for it? (“To look good” is not a real answer!) 2. Will it improve the service/provide value to your prospects/customers? 3. What are you trying to achieve with it? 4. What do you expect users to do with the app? If you can answer these without fooling yourself, then the app will be more likely to succeed.

STEP2: RESEARCH • What are your competition doing? Is there an opportunity for competitive advantage? • Survey clients – would they use an app? • What content will the app contain? What would work best? • What platform – iOS, Android or Windows? • Ongoing support for the app – how much will it cost?

STEP3: BRIEFINGAN AGENCY GOODBRIEF=REALISTICCOSTSANDTIMINGS Remember to include: • A description of your company and what you do • Summary of your research • Needs the app is meeting • Outline the functionality the app should have • Budget and timeframe

STEP4: WORKINGWITHANAGENCY • User experience is paramount in apps – don’t get carried away with design. • Consider producing one platform at a time. • Test the app thoroughly – test on lots of devices and ask clients to give you feedback.

STEP5: APPROVALANDLAUNCH • Each app store has a different review process. • You will not be able to choose the go live date. • Your app can be rejected: – Technical errors – Not useful – Not following UX guidelines

STEP6: MARKETING • Difficult to be found on the store as there are hundreds of thousands of other apps. • Direct campaigns, e.g. email, are good for spreading the word. • Advertise it – website pop-up, email signature, social networks, marketing materials and online advertising. • Get feedback so the app can be refined and improved. WANTMORE?READTHEFULLARTICLE:HTTP://BIT.LY/1ANSZJ5



Add a comment

Related presentations

Related pages

4 Essentials for Successful Mobile Apps - Entrepreneur

Here are four key ingredients that will determine the success of your app: 1. Solve a problem. Every successful ... plan once your app is developed ...
Read more

How To Create A Successful App Business |

How To Create A Successful App Business. ... Lay out your marketing strategy in a document with a detailed week-wise execution plan across all ...
Read more

Eight Tips For A Successful App - Forbes

Eight Tips For A Successful App. Apps have become necessary tools for consumer ... which is why you must have a marketing and distribution plan. ...
Read more

Is there a great sample business plan for a mobile app ...

Is there a great sample business plan for a ... mobile app business plan" into ... shares insights from his own successful billion dollar app, ...
Read more

Guide To Starting A Successful App Business: Tips and ...

Guide To Starting A Successful App Business: ... Write about every monetization plan or in-app purchases you’re using in your app’s description page.
Read more

What business plan makes an app successful? - Mogul

Why every business needs a mobile app? Yes, mobile app is very important for business. Nowadays app is a key for business success, with this you can get ...
Read more

5 Mobile Design Patterns for a Successful App - SitePoint

Annarita Tranfici shows us 5 mobile design patterns to make the UX in our apps truly successful. ... 5 Mobile Design Patterns for a Successful App
Read more

Developing an App? You're Doing it All Wrong |

If you're focusing on getting customers to download your app, you're missing the ... Apply Inc. 5000 ... 3 Keys to Developing a Successful App.
Read more

Uber Success Plan: The Best Goal Planning, Productivity ...

... Planning, Productivity Increasing Success App ... Plan! This app was inspired by techniques learned from great productivity wizards ...
Read more