advertisement

How to Pitch a Brilliant Idea

63 %
38 %
advertisement
Information about How to Pitch a Brilliant Idea
Business & Mgmt

Published on March 9, 2014

Author: melvynkee

Source: slideshare.net

Description

The art and science of giving an effective pitch or delivering a brilliant idea. A Singpore Management University project for an Entrepreneurial Management course, based on Elsbach, K.D. (2003) How to Pitch a Brilliant Idea. Harvard Business Review, Sep:117-123.
advertisement

Blanche Lim | Jan Lucas Gehlen | Jana Hoeller | Kee Zhen Yue Melvyn |Tan Li Yong

ENTREPRENEUR

WRITER

SALESMAN

PICKUP ARTIST

We all have ideas to sell, all the time

How Do You Give An

• • • • •

CATCHER • PITCHER • • • Person delivering pitch The “Seller” Entrepreneur, Sales/Mktg Exec etc. • Pitch: business / Entrepreneurial pitch Person receiving pitch • The “Buyer” Investors, Venture Capitalists, Decision-makers

What is the that a VC is investing in?

YOU!

THE ONE ?

150 30 millisec minutes

Article Review:

Problem Process & Evaluate Make Decision

Problem Process & Evaluate Make Decision Biases

Confirmation Bias • • •

 

Article Review:

showrunner

Single-minded Passion Less slick & polished Shy & Socially awkward Artist Little knowledge of Implementation Transparent Hard to Fake Genuine

Artists invert the differential; and Neophytes exploit it.

Article Review:

• • •

Source: David S. Rose – “How to Pitch to a VC”

Confirmation Bias • •

• • •

• – –

• How do I make a positive impression if I don’t fit into one of the three creative stereotypes? – Your creative track record speaks for itself – Otherwise, attempt to match yourself to the type that you’re most comfortable with

• What if I don’t want the catcher’s input into the development of my idea? – Just do it! – Find a part of the proposal that you are willing to compromise on and invite suggestions – Engage as early as possible to reduce odds of rejection

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

How to Pitch a Brilliant Idea - Harvard Business Review

Coming up with creative ideas is easy; selling them to strangers is hard. All too often, entrepreneurs, sales executives, and marketing managers go to ...
Read more

How to Pitch a Brilliant Idea | Research | BMGI

In this article Kimberly D. Elsbach talks about pitching ideas so that they will be accepted by the people listening to them. Because stereotyping is a ...
Read more

How To Pitch A Brilliant Idea by alana merriam on Prezi

How To Pitch A Brilliant Idea Jasmine Ahluwalia, Celine Collier, Alana Merriam, and Lindsey O'Brien Agenda Successful Pitches Article Summary Positive ...
Read more

How to pitch a brilliant idea | Moving People to Action

The seven stereotypes that Kimberly developed that are relevant in the pitch of an idea to a “buyer” who has not met us before are: The three positive ...
Read more

How to Pitch a Brilliant Idea - Harvard Business Review

Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths ...
Read more

M ANAGING Y OURSELF How to Pitch a Brilliant Idea

How to Pitch a Brilliant Idea by Kimberly D. Elsbach Before you even know it, the stranger across the desk has decided what kind of person you are.
Read more

How to Pitch a Brilliant Idea - BMGI

Published on BMGI (https://www.bmgi.com) Home > How to Pitch a Brilliant Idea How to Pitch a Brilliant Idea [1] In this article Kimberly D. Elsbach talks ...
Read more

How to Pitch a Brilliant Idea - Behind The Hustle

How to Pitch a Brilliant Idea. ... decide what type best resembles your style and create a selling pitch that embodies your pitching type. ...
Read more

How to Pitch a Brilliant Idea - researchgate.net

How to Pitch a Brilliant Idea Kimberly D Elsbach University of California, Davis 4,688 words 1 September 2003 Harvard Business Review
Read more