Published on March 9, 2014
Blanche Lim | Jan Lucas Gehlen | Jana Hoeller | Kee Zhen Yue Melvyn |Tan Li Yong
We all have ideas to sell, all the time
How Do You Give An
• • • • •
CATCHER • PITCHER • • • Person delivering pitch The “Seller” Entrepreneur, Sales/Mktg Exec etc. • Pitch: business / Entrepreneurial pitch Person receiving pitch • The “Buyer” Investors, Venture Capitalists, Decision-makers
What is the that a VC is investing in?
THE ONE ?
150 30 millisec minutes
Problem Process & Evaluate Make Decision
Problem Process & Evaluate Make Decision Biases
Confirmation Bias • • •
Single-minded Passion Less slick & polished Shy & Socially awkward Artist Little knowledge of Implementation Transparent Hard to Fake Genuine
Artists invert the differential; and Neophytes exploit it.
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Source: David S. Rose – “How to Pitch to a VC”
Confirmation Bias • •
• • •
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• How do I make a positive impression if I don’t fit into one of the three creative stereotypes? – Your creative track record speaks for itself – Otherwise, attempt to match yourself to the type that you’re most comfortable with
• What if I don’t want the catcher’s input into the development of my idea? – Just do it! – Find a part of the proposal that you are willing to compromise on and invite suggestions – Engage as early as possible to reduce odds of rejection
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Coming up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths ...
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Published on BMGI (https://www.bmgi.com) Home > How to Pitch a Brilliant Idea How to Pitch a Brilliant Idea  In this article Kimberly D. Elsbach talks ...
How to Pitch a Brilliant Idea. ... decide what type best resembles your style and create a selling pitch that embodies your pitching type. ...
How to Pitch a Brilliant Idea Kimberly D Elsbach University of California, Davis 4,688 words 1 September 2003 Harvard Business Review