How to Pitch a Brilliant Idea

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Information about How to Pitch a Brilliant Idea
Business & Mgmt

Published on March 9, 2014

Author: melvynkee

Source: slideshare.net

Description

The art and science of giving an effective pitch or delivering a brilliant idea. A Singpore Management University project for an Entrepreneurial Management course, based on Elsbach, K.D. (2003) How to Pitch a Brilliant Idea. Harvard Business Review, Sep:117-123.

Blanche Lim | Jan Lucas Gehlen | Jana Hoeller | Kee Zhen Yue Melvyn |Tan Li Yong

ENTREPRENEUR

WRITER

SALESMAN

PICKUP ARTIST

We all have ideas to sell, all the time

How Do You Give An

• • • • •

CATCHER • PITCHER • • • Person delivering pitch The “Seller” Entrepreneur, Sales/Mktg Exec etc. • Pitch: business / Entrepreneurial pitch Person receiving pitch • The “Buyer” Investors, Venture Capitalists, Decision-makers

What is the that a VC is investing in?

YOU!

THE ONE ?

150 30 millisec minutes

Article Review:

Problem Process & Evaluate Make Decision

Problem Process & Evaluate Make Decision Biases

Confirmation Bias • • •

 

Article Review:

showrunner

Single-minded Passion Less slick & polished Shy & Socially awkward Artist Little knowledge of Implementation Transparent Hard to Fake Genuine

Artists invert the differential; and Neophytes exploit it.

Article Review:

• • •

Source: David S. Rose – “How to Pitch to a VC”

Confirmation Bias • •

• • •

• – –

• How do I make a positive impression if I don’t fit into one of the three creative stereotypes? – Your creative track record speaks for itself – Otherwise, attempt to match yourself to the type that you’re most comfortable with

• What if I don’t want the catcher’s input into the development of my idea? – Just do it! – Find a part of the proposal that you are willing to compromise on and invite suggestions – Engage as early as possible to reduce odds of rejection

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