Published on March 13, 2014
– UPCs – Photos – Detailed Descriptions – Keywords
• Find the product on Amazon: • Click on Sell Yours • Fill in the Highlighted sections
Don’t Forget: • Check for orders daily • Confirm shipments • Seller ratings are very important • Maintain sufficient inventory levels • Optimize prices to rank higher up – sorted low to high normally.
• Create New Product Page • Listed in Search Results • Optimize Creative & Offers • Amazon Sponsored Products • Quick Set-Up Tips
• Get a UPC or EAN: – Bar codes used to track products. – Only one product detail page per UPC – http://www.gs1us.org • http://www.uc-council.org/
• First, check category character limits. • Important elements: – At least 4-5 good quality photos
• First, check category character limits. • Important elements: – Descriptive title with a keyword or two
• First, check category character limits. • Important elements: – Put the bullets & descriptions to work.
Top Tips: • Bullets should be succinct. • Include top product features • Reinforce product benefits • Tell a story- why better than competition? • Special characters not supported. • Add a call to action
Increased Visibility • Eligible for Prime shipping • Filter for prime + icon • Eligible for free shipping for orders over $35 • Preference for Buy Box • After products sold by Amazon directly, merchant sellers using FBA are given next priority in the buy box, where 95% of sales take place.
• Typically, can set up within 30 days. • Initial research: • 5%-10% lift in 30 days • >15% in 60 days • Subject to vary. FBA Quick Start Guide from Amazon: http://bit.ly/O7gyo8
How to get good ones and prevent negative ones.
10%-20% of buyers leave feedback. • Existing base of satisfied customers. • Offer free product for unbiased reviews • Social media outreach • Request feedback from buyers • No fakes allowed!
Most common reasons for negative reviews: • Out of stock • Product not as described • Late shipments • Incorrect item shipped • Problematic returns process
• What else helps rankings? – Sales (c-rates) – Good Seller Ratings – “Interesting” Tip: Trained KW+ Listing Associations
Build Associations- • Use to request testimonials • Use on social media • Facebook Ads • AdWords Ads
• Website not responsive or not converting mobile traffic? • Try sending to Amazon. • Test Mobile-specific media buys. • Potentially good ROAS (even with seller costs). • Additional sales help rankings
Potential Risks: • Attribution • Other offers displayed on page • Works better with Amazon Webstore.
• Excellent way to drive awareness • High ROAS, esp. on short & mid-tail KWs • Quick to set-up
Note: • Not all categories are eligible • E.g. Books • Only products that win buy box are eligible
FreshKey: Keyword Research http://freshkeyspytool.com/ ($20)
TeraPeak for Amazon: Market Research http://www.terapeak.com/products/terapeak-for-amazon/ (Free trial available)
Amazon Webinars http://bit.ly/1hfKG9f Amazon Tutorials http://bit.ly/1hfKI0K
Amazon’s Getting Started Guide– Great Checklist! http://bit.ly/1oQftw0
1. Start Small if Need be- Used & New 2. Create your Own Listings 3. Optimize Creative & Pricing 4. Consider FBA 5. Get Reviews for your Listings 6. Test Multiple Selling Strategies 7. Treat Customers Well
Say Hello or Ask Questions Anytime: http://www.linkedin.com/in/purnavirji https://twitter.com/purnavirji Read More At: http://searchenginewatch.com/author/2499/purna-virji
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