How to Newsjack

67 %
33 %
Information about How to Newsjack
News & Politics

Published on March 14, 2014

Author: Ramillav

Source: slideshare.net

Description

This presentation explores the concept of news jacking that can be leverage by content marketers or any entity that needs visibility online through press and news outlet

NEWSJACKING “Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.”

NEWSJACKING Prepared by Lawrence Villamar

CONCEPT If you have ZERO capability to break news as you don't have a network of journalists on ground: settle for the NEXT BEST THING.

REMEMBER As a business news outlet: ● Our content is news dependent ● Quality is a huge factor ● AP Style is recommended ● Copyright laws should be observed ● No Scraping ● Add on Value ● Timeliness

HOW INFORMATION FLOWS

News Spread Like Innovation Like in innovation, news diffuses pretty much in the same manner. There are different stages characterized by the type of people involved in each stage: innovators (news makers), early adopters (it may or may not be a news outlet), early majority (those who are influenced by a news outlet) and late majority (who maybe offline but are told by online friends by word of mouth about the news).

EXAMPLE ● A news is broken on Twitter by an outlet (innovator) with 1 million followers (early adopter) who all re tweet them to friends and their follows reaching critical online mass (early majority). It is then pick up by TV networks who reaches offline readers (late majority) who then goes online for more information

Reminders ● We want to capture traffic just before a topic or story breaks into early majority (where there is critical mass and less competition)

How Do We Do This? By producing relevant (news dependent) content with add on value (to differentiate from competition) and produce it fast (critical mass, less competition). ● Hoffman Dies > Wall Street Breaks the Story > We produce content relevant to the news e.g. “Top Five Films Starring Hoffman”

SOME TOOLS THAT MAY HELP ● GOOGLE TRENDS ● TWITTER TRENDS ● YAHOO BUZZ

GOOGLE TRENDS ● A writer wanted to write on “Devil Baby” last February 4, 2014. I use Google Trends to show that traffic for the article has already peaked.

DEVIL BABY

GOOGLE TRENDS Using the chart, you will see that “Devil Baby” peaked last Jan 15-17. So writing on the topic on February 4 is untimely.

END

RECOMMENDED READINGS ● “How to Newsjack Your Way into Media” ● “How to Newsjack for SEO”

Add a comment

Related presentations

Related pages

Newsjack - BBC Radio 4 Extra

Newsjack Blog: A Week In The Life. Producing Radio 4 Extra's Newsjack - From the Writers Room to the Edit Suite
Read more

Newsjack (@NewsjackBBC) | Twitter

1,736 tweets • 59 photos/videos • 8,881 followers. Check out the latest Tweets from Newsjack (@NewsjackBBC)
Read more

Newsjack - Wikipedia, the free encyclopedia

Newsjack is a satirical sketch show hosted by Nish Kumar since February 2015, and previously by Romesh Ranganathan, Justin Edwards and Miles Jupp. It was ...
Read more

Newsjacking!

Newsjacking is the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.
Read more

Newsjack - Available now - BBC Radio 4 Extra

Episode 3. This week's stories lovingly bashed into sketches and one-liners written by the public.
Read more

Amazon.com: Newsjacking: How to Inject your Ideas into a ...

It creates a level playing field—literally anyone can newsjack—but, that new level favors players who are observant, quick to react, ...
Read more

Newsjack - Radio 4 Extra Sketch Show - British Comedy Guide

A guide to Newsjack, the 2009 - 2016 BBC Radio 4 Extra radio sketch show written by the public.
Read more

The Inbound Marketer's Complete Guide to Newsjacking

Why You Should Newsjack . Here's the thing about newsjacking ... to do it well, you have to be quick. That's also one of the biggest benefits of newsjacking!
Read more

newsjack – Windows Apps on Microsoft Store

newsjack is powered by the community. The 24 hour news cycle pumps alot of junk news. newsjack allows its users to vote on news articles that are important ...
Read more

newsjacking - Wiktionary

newsjacking. Definition from Wiktionary, the free dictionary. Jump to: navigation, search. English Etymology . Blend of news +‎ hijacking ...
Read more