How To Market Your Green Product

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Information about How To Market Your Green Product
Business & Mgmt

Published on November 12, 2008

Author: mcmilker

Source: slideshare.net

Description

Basics of Green marketing

How To Market Your Green (Eco Friendly) Product Presented by: Maryanne Conlin (MC Milker) Eco Marketing Consultant Lead Writer: www.Ecopreneurist.com

State Of The Green Market It’s A $200 Billion Market We’re Nearing The Tipping Point Green Goes Mainstream – Major Manufacturers in the Market Consumers Increasingly Skeptical Going Green Is Not Optional The time is right for those who understand the new green market…

It’s A $200 Billion Market

We’re Nearing The Tipping Point

Green Goes Mainstream – Major Manufacturers in the Market

Consumers Increasingly Skeptical

Going Green Is Not Optional

The time is right for those who understand the new green market…

Ten Steps To Greater Green Success Be Credible Know Your Market Know Your Competition Know Your Product Get Certified Package Green Find Your Price Point Craft Your Green Message Seek Out Partnerships Promote Your Green Product

Be Credible

Know Your Market

Know Your Competition

Know Your Product

Get Certified

Package Green

Find Your Price Point

Craft Your Green Message

Seek Out Partnerships

Promote Your Green Product

Be Credible Good Green Entrepreneurs Don’t Greenwash Triple Bottom Line – People, Planet, Profits, Check Everything – Ingredients, Sourcing, Manufacturing, Packaging, Shipping…Work with Green Suppliers Make Sure Your Product, Your Office and Your Life is Sustainable

Good Green Entrepreneurs Don’t Greenwash

Triple Bottom Line – People, Planet, Profits,

Check Everything – Ingredients, Sourcing, Manufacturing, Packaging, Shipping…Work with Green Suppliers

Make Sure Your Product, Your Office and Your Life is Sustainable

Know Your Market The Many Green Markets The LOHAS (Lifestyles Of Health And Sustainability) Market

The Many Green Markets

The LOHAS (Lifestyles Of Health And Sustainability) Market

Know Your Market LOHAS — Deep Green Concerned Consumers (16%). Naturalites — Personal Health and Wellness Consumers (25%). Where To Find More Information: http://www.lohas.com

LOHAS — Deep Green Concerned Consumers (16%).

Naturalites — Personal Health and Wellness Consumers (25%).

Know Your Market Conventionals — Practical Green Consumers - Interested in Green Products That Save Money too. (23%). Drifters — Hipsters - Not Too Concerned About Environment, But Like “Be Seen” in Whole Foods (22%). Unconcerned — Won’t Buy Because it’s Green - Buy Products Strictly on Price, Value, Quality, and Convenience (14%).

Conventionals — Practical Green Consumers - Interested in Green Products That Save Money too. (23%).

Drifters — Hipsters - Not Too Concerned About Environment, But Like “Be Seen” in Whole Foods (22%).

Unconcerned — Won’t Buy Because it’s Green - Buy Products Strictly on Price, Value, Quality, and Convenience (14%).

Know Your Competition Know What Your Consumer Currently Buys Understanding Substitution Is Key! Know Your Competition’s Products Where To Find More Information: http://www.businessgreen.com

Know What Your Consumer Currently Buys

Understanding Substitution Is Key!

Know Your Competition’s Products

Know Your Product What’s Special – What’s Unique What is Important for YOUR Consumer to Know About Your Product.. Your Unique Selling Proposition is NOT “We’re Green”!

What’s Special – What’s Unique

What is Important for YOUR Consumer to Know About Your Product..

Your Unique Selling Proposition is NOT “We’re Green”!

Get Certified Myriad of Certifications- Which One Is Right For Your Product? EPA’s Energy Star program USDA Organic US Green Building Code, Green Seal, Green-e, Forest Stewardship Council. Where To Find More Information: http://www.greenerchoices.org

Myriad of Certifications- Which One Is Right For Your Product?

EPA’s Energy Star program

USDA Organic

US Green Building Code,

Green Seal,

Green-e,

Forest Stewardship Council.

Package Green What is Green Packaging? Recycled Recycleable Reusable Avoid Over Packaging - Be Creative Both Consumers & Retailers Are Looking Where To Find More Information: http://www.packagingdiva.com/

What is Green Packaging?

Recycled

Recycleable

Reusable

Avoid Over Packaging - Be Creative

Both Consumers & Retailers Are Looking

Find Your Price Point Does Price Matter? Is Demand Elastic or Inelastic? What Will Your Consumers Pay for Green or Healthy or Hip?

Does Price Matter?

Is Demand Elastic or Inelastic?

What Will Your Consumers Pay for Green or Healthy or Hip?

Craft Your Message Your Green Message to Your Green Market Work on your message – What Was Your USP? Come Up with a Message – Check Everything You Do (Product Name/Slogan/Package Copy) Against It.

Your Green Message to Your Green Market

Work on your message – What Was Your USP?

Come Up with a Message – Check Everything You Do (Product Name/Slogan/Package Copy) Against It.

Seek Out Partnerships Work With A Non-Profit – Get Involved Pursue Industry Partnerships To Reduce Waste Team Up With Complementary Products Where To Find More Information: http://www.epa.gov/partners /

Work With A Non-Profit – Get Involved

Pursue Industry Partnerships To Reduce Waste

Team Up With Complementary Products

Promote Your Product Be Creative; Be Everywhere; Have Fun Use The Web Look for Key Influencers Use Social Media Conduct PR Make a Video Think Outside The Box

Be Creative; Be Everywhere; Have Fun

Use The Web

Look for Key Influencers

Use Social Media

Conduct PR

Make a Video

Think Outside The Box

Where To Find More Information: Visit Our Website at: www.ecopreneurist.com Email me at: mcmilker@gmail.com

Visit Our Website at:

www.ecopreneurist.com

Email me at: mcmilker@gmail.com

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