Published on January 30, 2013
How to Make Innovation a Reality At Your Work With Perry Klebahn and Jeremy Utley how to make innovation a reality at your work CC Perry Klebahn, Jeremy Utley 1
refuting 4 MYTHS about innovating in the workplace CC Perry Klebahn, Jeremy Utley The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy Utley 2
The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy UtleyGE 3
Empathy Tip: leverage Diverse Design Teams(perspectives) 5
The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy Utley 6
ATLASSNOW-SHOE COMPANY 7
The Lone Rogue It’s an easy sell Customer knows best It’s a lightening boltWhy notuse thedata? 9
• em∙pa∙thy: the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another 10
you can think through the experienceof another by understanding itcompletelyyou can feel what another is feeling byimmersing yourself completely in anexperienceor simply, getting to WHY CC Perry Klebahnan INSIGHT :is what makes empathyactionablefor a design team 11
Observation + Inference = INSIGHTObservation + Inference = INSIGHTAn act or instance ofnoticing or perceivinga need.(“What?”) 12
The act of reasoning from evidence or factual knowledge “ ” (“Why?”)Observation + Inference = INSIGHTAn act or instance ofnoticing or perceivinga need.(“What?”) Bill Modgrige Getting to insights: Empathy map What people SAY What people THINK Explicit Implcit What people DO What people FEEL Observable Inferred 13
The Lone Rogue It’s an easy sellCustomer knows best It’s a lightening bolt CC Perry Klebahn, Jeremy Utley 15
innovation is not an eventinnovation is a (design) process 16
Why Do They Call it WD-40?prototype: fail early and often 17
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