How to make film marketing filmi.

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Information about How to make film marketing filmi.
Entertainment & Humor

Published on April 26, 2014

Author: ChattyGirija

Source: slideshare.net

Description

Film marketing is serious business for Bollywood. Yet it needs to have all the masala, high-pitch drama to make it a blockbuster.

I had written this more than a year ago on why films should be digitally marketed. The idea was to make simple straight facts read experiential and entertaining...like the movies.

Hope you like it.

An infinite virtual land occupied with life-like fantasy experiences. The present doesn’t exist here, the future is built for today. The mind reads the heart, the heart acts it and speech is devoid of pixelation. Create, find and make you own world order. The unstoppable force unfolds! Kahaani ab shuru…

MAYAJAAL of BOLLYWOOD presents N THE VERGE OF VIRTUAL story CAST Online Vigyapan Samaj ka Media Mela Khoj Engines Chalte Chalte Phones & Filmi Fantasy Fundas in Online Dhandas CREW Superstar Servers Nautanki Networks

Online Stats

Woh bhi ONLINE hote… Tum kehna kya chahte ho?

Social Media

…aur unka bhi FACEBOOK account hain

MOBILE STATS

Entertainment predictions

SOCIAL MEDIA se apne Nirbhaya ko aaj bhi zinda rakha

“ye jo aap sab ONLINE bol rahe hain, iske paise charge karte hain ya ye muft ka gyaan hai.... nahi ye to muft hai….par fyaada zabardast hain”

Case Study

Budget •This movie was one of the most costly movie in the Indian history with 120 crores sent. •The movie has done MARKETING of about ‘’52 CRORES” for this movie spend by the SPONCERS •Out of this about 15 crores was spent ONLINE Corporate tie-ups  The movie have tied up with about 25companies like: Nerolac• HCL• Mc Donalds• Videocon• Nokia• Force India Online Marketing •An official website with exclusive contents and updates of film. Ticket booking available on website •The movie had tie up with YouTube, Google’sG+ social network. •Tie up with social networking sites like Go Jiyo, Twitter, Facebook. Kids Promotion: Merchandise & Games Action Figures & Comics

For the first time, “Zindagi Milegi Na Dobara” was promoted only via mobile phone and online. Film studio Excel Entertainment tied up with Airtel, to push 2-3 minute trailers for free to its 55 million subscribers. Producer Ritesh Sidhwani said such technology enabled more targeted marketing for films, which are facing increasing competition from other forms of entertainment and are no longer guaranteed healthy box-office returns. “We felt we needed to go beyond voice to promote-Zindagi Milegi Na Dobara.” In addition to the mobile phone promos, the film had a dedicated page on Facebook- now standard alongside a film website and trailers on the file-sharing website YouTube.

Unhae sirf ONLINE SHOPPING karni chahiye

Mere Dost Picture Abhi Baaki Hai …

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