How to Make Addictive Mobile Games

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Information about How to Make Addictive Mobile Games

Published on March 3, 2014

Author: yanivnizan



Why is a player willing to spend 30 minutes collecting virtual coins with no real value in the real world? Because they see genuine, tangible value the virtual goods and benefits in your game! Creating demand for your virtual goods, and engaging players with your virtual money translates to retention, conversion, and…yes…monetization.


DO MORE TOGETHER • Open source company • Community • Free of 10,000 Devs to Play Framework

ABOUT ME - YANIV NIZAN ENGAGEMENT, RETENTION, MONETIZATION eyeview - Monetize videos INTENTclick - Blog Monetization SOOMLA - Game Monetization

WHY GAMES SUCCEED Addictive Not Addictive Low X Factor? High

One Thing in common TIME

ADDICTIVE GAMES • Spend • Lose too much TIME track of TIME • WAITING for items to ship • Practice to improve TIME • Wish you had more TIME • Can't find TIME for real stuff

TIME = $$$

BARRY M. STAW • Berkeley University • Escalation • Post of Commitments Decision Dissonance

ESCALATION OF COMMITMENTS Users justify the decision to wait, spend time, ... More Time Spent Post Decision Justification



HABITS FOR WAITING • We are used to waiting • Subconsciously • Later apply habits on justify our decisions


HABITS FOR APPOINTMENT • We have tools • Don't notice we apply them • Commitments increase


HABITS FOR PRESSURE • Improve by repetition • Commit time for practice • Success increases commitment

Focus on escalating time commitments Get your users addicted


FUEL / ENERGY / LIFE • Limited • Drains inventory as user plays • Replenish with time

BUILDINGS / PETS • Natural • Takes process time • Increase time with levels

VEHICLES / WEAPONS • Upgrades • Have to be shipped / made

TRAINING • Goods have new controls • Requires • Endless user to train practice A , , S D

WHAT'S NEXT • Add virtual goods with time dimension • Create • Get escalating time commitment your users seriously engaged THANK YOU

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