Published on September 30, 2015
1. Business Plan
2. Venture taken up by….. Ajit Sharma - 133 Sherin Salahudeen - 138 Gulmohit Singh - 148 Dipti Thakur - 158 Nilesh Sharma - 134 Nazneen Sheikh - 137
3. Introduction to Refresh A venture of Mock tails started on 17th March 2015. It had varieties of different mock tails with different flavors – a)Bloody Red b)Go Green c)Ginger Mix d)Lemonnez e)Lemon Twister
4. Vision “To provide a healthy drink to our customers keeping in mind their health and provide an excellent service to all our customers.”
5. Mission “To be one of the best Mock tail provider over a period of five years and looking forward for maintaining a good customer relationship.”
6. Operational Plan All the inventories were maintained well in advance. The stock of all the goods were purchased on a day to day basis since fresh mock tails were served on a daily basis. Just in time
7. Marketing Plan Marketing strategy 1)Online promotions through Whatsapp 2)Hoardings 3)Word – of – Mouth 4)Hired Marketing Professionals. 5)Prices were affordable
8. Profit & Loss A/C Particulars Amount in Rs Sales -133 glasses - Rs. 200 calligraphy 2195 Less: COGS 1039 Gross profit 1156 Less: Expenses Rent 120 Advertising and promotion - Furniture Rent 120 Printing and stationery 170 Net Profit Before Tax 746 Less: Tax 50 Net Profit After Tax 696
9. Cogs Amt in Rs Glass 105 Syrups 520 7up 314 Lemon 30 Sabja 30 Ice 40
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